Anders Giovanni Møller

Anders Giovanni Møller, Jacob Aarup Dalsgaard, Arianna Pera et al.

In the realm of Computational Social Science (CSS), practitioners often navigate complex, low-resource domains and face the costly and time-intensive challenges of acquiring and annotating data. We aim to establish a set of guidelines to address such challenges, comparing the use of human-labeled data with synthetically generated data from GPT-4 and Llama-2 in ten distinct CSS classification tasks of varying complexity. Additionally, we examine the impact of training data sizes on performance. Our findings reveal that models trained on human-labeled data consistently exhibit superior or comparable performance compared to their synthetically augmented counterparts. Nevertheless, synthetic augmentation proves beneficial, particularly in improving performance on rare classes within multi-class tasks. Furthermore, we leverage GPT-4 and Llama-2 for zero-shot classification and find that, while they generally display strong performance, they often fall short when compared to specialized classifiers trained on moderately sized training sets.

Jonathan Ivey, Shivani Kumar, Jiayu Liu et al.

Studying and building datasets for dialogue tasks is both expensive and time-consuming due to the need to recruit, train, and collect data from study participants. In response, much recent work has sought to use large language models (LLMs) to simulate both human-human and human-LLM interactions, as they have been shown to generate convincingly human-like text in many settings. However, to what extent do LLM-based simulations \textit{actually} reflect human dialogues? In this work, we answer this question by generating a large-scale dataset of 100,000 paired LLM-LLM and human-LLM dialogues from the WildChat dataset and quantifying how well the LLM simulations align with their human counterparts. Overall, we find relatively low alignment between simulations and human interactions, demonstrating a systematic divergence along the multiple textual properties, including style and content. Further, in comparisons of English, Chinese, and Russian dialogues, we find that models perform similarly. Our results suggest that LLMs generally perform better when the human themself writes in a way that is more similar to the LLM's own style.

Anders Giovanni Møller, Luca Maria Aiello

Large Language Models are expressive tools that enable complex tasks of text understanding within Computational Social Science. Their versatility, while beneficial, poses a barrier for establishing standardized best practices within the field. To bring clarity on the values of different strategies, we present an overview of the performance of modern LLM-based classification methods on a benchmark of 23 social knowledge tasks. Our results point to three best practices: select models with larger vocabulary and pre-training corpora; avoid simple zero-shot in favor of AI-enhanced prompting; fine-tune on task-specific data, and consider more complex forms instruction-tuning on multiple datasets only when only training data is more abundant.

Anders Giovanni Møller, Elisa Bassignana, Francesco Pierri et al.

The ubiquity of multimedia content is reshaping online information spaces, particularly in social media environments. At the same time, search is being rapidly transformed by generative AI, with large language models (LLMs) routinely deployed as intermediaries between users and multimedia content to retrieve and summarize information. Despite their growing influence, the impact of LLM inaccuracies and potential vulnerabilities on multimedia information-seeking tasks remains largely unexplored. We investigate how generative AI affects accuracy, efficiency, and confidence in information retrieval from videos. We conduct an experiment with around 900 participants on 8,000+ video-based information-seeking tasks, comparing behavior across three conditions: (1) access to videos only, (2) access to videos with LLM-based AI assistance, and (3) access to videos with a deceiving AI assistant designed to provide false answers. We find that AI assistance increases accuracy by 3-7% when participants viewed the relevant video segment, and by 27-35% when they did not. Efficiency increases by 10% for short videos and 25% for longer ones. However, participants tend to over-rely on AI outputs, resulting in accuracy drops of up to 32% when interacting with the deceiving AI. Alarmingly, self-reported confidence in answers remains stable across all three conditions. Our findings expose fundamental safety risks in AI-mediated video information retrieval.

Simon Martin Breum, Daniel Vædele Egdal, Victor Gram Mortensen et al.

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

Anders Giovanni Møller, Alessia Galdeman, Arianna Pera et al.

AI agents are promising tools that can act as flexible behavioral nudges to enhance human cooperation in addressing large-scale societal problems. However, evidence on whether AI agents can effectively boost cooperation remains mixed. We recruited 1,283 participants to play iterated Collective Risk Games in small groups, testing whether AI assistants could nudge participants toward cooperation. By using persuasive framing personalized to each player's Social Value Orientation profile, the AI interventions significantly increased contributions and group success rates. These cooperative effects were short-lived, however, fading after the first few rounds. Strikingly, when the AI treatments were reconfigured to promote selfish behavior through exculpatory framing, the negative effects on contributions and group success were larger and substantially more persistent, particularly for personalized interventions. This asymmetry between prosocial and antisocial persuasion highlights the dual-use risks of AI systems designed to influence group behavior in collective action settings.