Madeleine I. G. Daepp

Madeleine I. G. Daepp, Isaac Slaughter

AI is being used by people globally, but not everyone is using it in the same ways. Using a large-scale dataset of anonymized, de-identified, and privacy-scrubbed interactions with a widely available and free AI chatbot, we empirically characterize differences in early adopters' usage across countries. Schooling is the most common domain of use in most countries, particularly low-income countries, with a strong inverse association evident between schooling and country-level GDP. Leisure-related use, by contrast, is positively associated with country-level income. Language, we find, also shapes use: English-language interactions are overrepresented in places where the predominant languages were not well-served by existing models during the period of the study. Improving performance across languages may be a key factor, our work suggests, in whether this technology expands digital divides or enables leapfrogging.

Madeleine I. G. Daepp, Scott Counts

The digital divide refers to disparities in access to and use of digital tooling across social and economic groups. This divide can reinforce marginalization both at the individual level and at the level of places, because persistent economic advantages accrue to places where new technologies are adopted early. To what extent are emerging generative artificial intelligence (AI) tools subject to these social and spatial divides? We leverage a large-scale search query database to characterize U.S. residents' knowledge of a novel generative AI tool, ChatGPT, during its first six months of release. We identify hotspots of higher-than-expected search volumes for ChatGPT in coastal metropolitan areas, while coldspots are evident in the American South, Appalachia, and the Midwest. Nationwide, counties with the highest rates of search have proportionally more educated and more economically advantaged populations, as well as proportionally more technology and finance-sector jobs in comparison with other counties or with the national average. Observed associations with race/ethnicity and urbanicity are attenuated in fully adjusted hierarchical models, but education emerges as the strongest positive predictor of generative AI awareness. In the absence of intervention, early differences in uptake show a potential to reinforce existing spatial and socioeconomic divides.

Madeleine I. G. Daepp, Alejandro Cuevas, Robert Osazuwa Ness et al. · microsoft-research

Generative propaganda is the use of generative artificial intelligence (AI) to shape public opinion. To characterize its use in real-world settings, we conducted interviews with defenders (e.g., factcheckers, journalists, officials) in Taiwan and creators (e.g., influencers, political consultants, advertisers) as well as defenders in India, centering two places characterized by high levels of online propaganda. The term "deepfakes", we find, exerts outsized discursive power in shaping defenders' expectations of misuse and, in turn, the interventions that are prioritized. To better characterize the space of generative propaganda, we develop a taxonomy that distinguishes between obvious versus hidden and promotional versus derogatory use. Deception was neither the main driver nor the main impact vector of AI's use; instead, Indian creators sought to persuade rather than to deceive, often making AI's use obvious in order to reduce legal and reputational risks, while Taiwan's defenders saw deception as a subset of broader efforts to distort the prevalence of strategic narratives online. AI was useful and used, however, in producing efficiency gains in communicating across languages and modes, and in evading human and algorithmic detection. Security researchers should reconsider threat models to clearly differentiate deepfakes from promotional and obvious uses, to complement and bolster the social factors that constrain misuse by internal actors, and to counter efficiency gains globally.

Alejandro Cuevas, Saloni Dash, Bharat Kumar Nayak et al.

Disinformation is among the top risks of generative artificial intelligence (AI) misuse. Global adoption of generative AI necessitates red-teaming evaluations (i.e., systematic adversarial probing) that are robust across diverse languages and cultures, but red-teaming datasets are commonly US- and English-centric. To address this gap, we propose "anecdoctoring", a novel red-teaming approach that automatically generates adversarial prompts across languages and cultures. We collect misinformation claims from fact-checking websites in three languages (English, Spanish, and Hindi) and two geographies (US and India). We then cluster individual claims into broader narratives and characterize the resulting clusters with knowledge graphs, with which we augment an attacker LLM. Our method produces higher attack success rates and offers interpretability benefits relative to few-shot prompting. Results underscore the need for disinformation mitigations that scale globally and are grounded in real-world adversarial misuse.