Surya Kallumadi

Daniel Campos, Surya Kallumadi, Corby Rosset et al.

This is the first year of the TREC Product search track. The focus this year was the creation of a reusable collection and evaluation of the impact of the use of metadata and multi-modal data on retrieval accuracy. This year we leverage the new product search corpus, which includes contextual metadata. Our analysis shows that in the product search domain, traditional retrieval systems are highly effective and commonly outperform general-purpose pretrained embedding models. Our analysis also evaluates the impact of using simplified and metadata-enhanced collections, finding no clear trend in the impact of the expanded collection. We also see some surprising outcomes; despite their widespread adoption and competitive performance on other tasks, we find single-stage dense retrieval runs can commonly be noncompetitive or generate low-quality results both in the zero-shot and fine-tuned domain.

Alireza Salemi, Surya Kallumadi, Hamed Zamani

This paper studies retrieval-augmented approaches for personalizing large language models (LLMs), which potentially have a substantial impact on various applications and domains. We propose the first attempt to optimize the retrieval models that deliver a limited number of personal documents to large language models for the purpose of personalized generation. We develop two optimization algorithms that solicit feedback from the downstream personalized generation tasks for retrieval optimization -- one based on reinforcement learning whose reward function is defined using any arbitrary metric for personalized generation and another based on knowledge distillation from the downstream LLM to the retrieval model. This paper also introduces a pre- and post-generation retriever selection model that decides what retriever to choose for each LLM input. Extensive experiments on diverse tasks from the language model personalization (LaMP) benchmark reveal statistically significant improvements in six out of seven datasets.

Sheshera Mysore, Garima Dhanania, Kishor Patil et al.

Personalized search is a problem where models benefit from learning user preferences from per-user historical interaction data. The inferred preferences enable personalized ranking models to improve the relevance of documents for users. However, personalization is also seen as opaque in its use of historical interactions and is not amenable to users' control. Further, personalization limits the diversity of information users are exposed to. While search results may be automatically diversified this does little to address the lack of control over personalization. In response, we introduce a model for personalized search that enables users to control personalized rankings proactively. Our model, CtrlCE, is a novel cross-encoder model augmented with an editable memory built from users' historical interactions. The editable memory allows cross-encoders to be personalized efficiently and enables users to control personalized ranking. Next, because all queries do not require personalization, we introduce a calibrated mixing model which determines when personalization is necessary. This enables users to control personalization via their editable memory only when necessary. To thoroughly evaluate CtrlCE, we demonstrate its empirical performance in four domains of science, its ability to selectively request user control in a calibration evaluation of the mixing model, and the control provided by its editable memory in a user study.

Ali Ahmadvand, Surya Kallumadi, Faizan Javed et al.

Mapping a search query to a set of relevant categories in the product taxonomy is a significant challenge in e-commerce search for two reasons: 1) Training data exhibits severe class imbalance problem due to biased click behavior, and 2) queries with little customer feedback (e.g., tail queries) are not well-represented in the training set, and cause difficulties for query understanding. To address these problems, we propose a deep learning model, DeepCAT, which learns joint word-category representations to enhance the query understanding process. We believe learning category interactions helps to improve the performance of category mapping on minority classes, tail and torso queries. DeepCAT contains a novel word-category representation model that trains the category representations based on word-category co-occurrences in the training set. The category representation is then leveraged to introduce a new loss function to estimate the category-category co-occurrences for refining joint word-category embeddings. To demonstrate our model's effectiveness on minority categories and tail queries, we conduct two sets of experiments. The results show that DeepCAT reaches a 10% improvement on minority classes and a 7.1% improvement on tail queries over a state-of-the-art label embedding model. Our findings suggest a promising direction for improving e-commerce search by semantic modeling of taxonomy hierarchies.

Ali Ahmadvand, Sayyed M. Zahiri, Simon Hughes et al.

Query categorization is an essential part of query intent understanding in e-commerce search. A common query categorization task is to select the relevant fine-grained product categories in a product taxonomy. For frequent queries, rich customer behavior (e.g., click-through data) can be used to infer the relevant product categories. However, for more rare queries, which cover a large volume of search traffic, relying solely on customer behavior may not suffice due to the lack of this signal. To improve categorization of rare queries, we adapt the Pseudo-Relevance Feedback (PRF) approach to utilize the latent knowledge embedded in semantically or lexically similar product documents to enrich the representation of the more rare queries. To this end, we propose a novel deep neural model named Attentive Pseudo Relevance Feedback Network (APRF-Net) to enhance the representation of rare queries for query categorization. To demonstrate the effectiveness of our approach, we collect search queries from a large commercial search engine, and compare APRF-Net to state-of-the-art deep learning models for text classification. Our results show that the APRF-Net significantly improves query categorization by 5.9% on F1@1 score over the baselines, which increases to 8.2% improvement for the rare (tail) queries. The findings of this paper can be leveraged for further improvements in search query representation and understanding.

Jason Ingyu Choi, Surya Kallumadi, Bhaskar Mitra et al.

Retrieving all semantically relevant products from the product catalog is an important problem in E-commerce. Compared to web documents, product catalogs are more structured and sparse due to multi-instance fields that encode heterogeneous aspects of products (e.g. brand name and product dimensions). In this paper, we propose a new semantic product search algorithm that learns to represent and aggregate multi-instance fields into a document representation using state of the art transformers as encoders. Our experiments investigate two aspects of the proposed approach: (1) effectiveness of field representations and structured matching; (2) effectiveness of adding lexical features to semantic search. After training our models using user click logs from a well-known E-commerce platform, we show that our results provide useful insights for improving product search. Lastly, we present a detailed error analysis to show which types of queries benefited the most by fielded representations and structured matching.

Ali Ahmadvand, Surya Kallumadi, Faizan Javed et al.

An accurate understanding of a user's query intent can help improve the performance of downstream tasks such as query scoping and ranking. In the e-commerce domain, recent work in query understanding focuses on the query to product-category mapping. But, a small yet significant percentage of queries (in our website 1.5% or 33M queries in 2019) have non-commercial intent associated with them. These intents are usually associated with non-commercial information seeking needs such as discounts, store hours, installation guides, etc. In this paper, we introduce Joint Query Intent Understanding (JointMap), a deep learning model to simultaneously learn two different high-level user intent tasks: 1) identifying a query's commercial vs. non-commercial intent, and 2) associating a set of relevant product categories in taxonomy to a product query. JointMap model works by leveraging the transfer bias that exists between these two related tasks through a joint-learning process. As curating a labeled data set for these tasks can be expensive and time-consuming, we propose a distant supervision approach in conjunction with an active learning model to generate high-quality training data sets. To demonstrate the effectiveness of JointMap, we use search queries collected from a large commercial website. Our results show that JointMap significantly improves both "commercial vs. non-commercial" intent prediction and product category mapping by 2.3% and 10% on average over state-of-the-art deep learning methods. Our findings suggest a promising direction to model the intent hierarchies in an e-commerce search engine.

Jon Degenhardt, Surya Kallumadi, Utkarsh Porwal et al.

The SIGIR 2019 Workshop on eCommerce (ECOM19), was a full day workshop that took place on Thursday, July 25, 2019 in Paris, France. The purpose of the workshop was to serve as a platform for publication and discussion of Information Retrieval and NLP research and their applications in the domain of eCommerce. The workshop program was designed to bring together practitioners and researchers from academia and industry to discuss the challenges and approaches to product search and recommendation in the eCommerce domain. A second goal was to run a data challenge on real-world eCommerce data. The workshop drew contributions from both industry as well as academia, in total the workshop received 38 submissions, and accepted 24 (63%). There were two keynotes by invited speakers, a poster session where all the accepted submissions were presented, a panel discussion, and three short talks by invited speakers.

Surya Kallumadi, Bhaskar Mitra, Tereza Iofciu

The popular approaches to recommendation and ad-hoc retrieval tasks are largely distinct in the literature. In this work, we argue that many recommendation problems can also be cast as ad-hoc retrieval tasks. To demonstrate this, we build a solution for the RecSys 2018 Spotify challenge by combining standard ad-hoc retrieval models and using popular retrieval tools sets. We draw a parallel between the playlist continuation task and the task of finding good expansion terms for queries in ad-hoc retrieval, and show that standard pseudo-relevance feedback can be effective as a collaborative filtering approach. We also use ad-hoc retrieval for content-based recommendation by treating the input playlist title as a query and associating all candidate tracks with meta-descriptions extracted from the background data. The recommendations from these two approaches are further supplemented by a nearest neighbor search based on track embeddings learned by a popular neural model. Our final ranked list of recommendations is produced by a learning to rank model. Our proposed solution using ad-hoc retrieval models achieved a competitive performance on the music recommendation task at RecSys 2018 challenge---finishing at rank 7 out of 112 participating teams and at rank 5 out of 31 teams for the main and the creative tracks, respectively.