Ayush Jain

Aditi Madhusudan Jain, Ayush Jain

As e-commerce rapidly integrates artificial intelligence for content creation and product recommendations, these technologies offer significant benefits in personalization and efficiency. AI-driven systems automate product descriptions, generate dynamic advertisements, and deliver tailored recommendations based on consumer behavior, as seen in major platforms like Amazon and Shopify. However, the widespread use of AI in e-commerce raises crucial ethical challenges, particularly around data privacy, algorithmic bias, and consumer autonomy. Bias -- whether cultural, gender-based, or socioeconomic -- can be inadvertently embedded in AI models, leading to inequitable product recommendations and reinforcing harmful stereotypes. This paper examines the ethical implications of AI-driven content creation and product recommendations, emphasizing the need for frameworks to ensure fairness, transparency, and need for more established and robust ethical standards. We propose actionable best practices to remove bias and ensure inclusivity, such as conducting regular audits of algorithms, diversifying training data, and incorporating fairness metrics into AI models. Additionally, we discuss frameworks for ethical conformance that focus on safeguarding consumer data privacy, promoting transparency in decision-making processes, and enhancing consumer autonomy. By addressing these issues, we provide guidelines for responsibly utilizing AI in e-commerce applications for content creation and product recommendations, ensuring that these technologies are both effective and ethically sound.

Rohitash Chandra, Ayush Jain, Divyanshu Singh Chauhan

The COVID-19 pandemic continues to have major impact to health and medical infrastructure, economy, and agriculture. Prominent computational and mathematical models have been unreliable due to the complexity of the spread of infections. Moreover, lack of data collection and reporting makes modelling attempts difficult and unreliable. Hence, we need to re-look at the situation with reliable data sources and innovative forecasting models. Deep learning models such as recurrent neural networks are well suited for modelling spatiotemporal sequences. In this paper, we apply recurrent neural networks such as long short term memory (LSTM), bidirectional LSTM, and encoder-decoder LSTM models for multi-step (short-term) COVID-19 infection forecasting. We select Indian states with COVID-19 hotpots and capture the first (2020) and second (2021) wave of infections and provide two months ahead forecast. Our model predicts that the likelihood of another wave of infections in October and November 2021 is low; however, the authorities need to be vigilant given emerging variants of the virus. The accuracy of the predictions motivate the application of the method in other countries and regions. Nevertheless, the challenges in modelling remain due to the reliability of data and difficulties in capturing factors such as population density, logistics, and social aspects such as culture and lifestyle.