Changping Wang

Tiankai Gu, Chaokun Wang, Cheng Wu et al.

Recently, graph neural networks have shown the superiority of modeling the complex topological structures in heterogeneous network-based recommender systems. Due to the diverse interactions among nodes and abundant semantics emerging from diverse types of nodes and edges, there is a bursting research interest in learning expressive node representations in multiplex heterogeneous networks. One of the most important tasks in recommender systems is to predict the potential connection between two nodes under a specific edge type (i.e., relationship). Although existing studies utilize explicit metapaths to aggregate neighbors, practically they only consider intra-relationship metapaths and thus fail to leverage the potential uplift by inter-relationship information. Moreover, it is not always straightforward to exploit inter-relationship metapaths comprehensively under diverse relationships, especially with the increasing number of node and edge types. In addition, contributions of different relationships between two nodes are difficult to measure. To address the challenges, we propose HybridGNN, an end-to-end GNN model with hybrid aggregation flows and hierarchical attentions to fully utilize the heterogeneity in the multiplex scenarios. Specifically, HybridGNN applies a randomized inter-relationship exploration module to exploit the multiplexity property among different relationships. Then, our model leverages hybrid aggregation flows under intra-relationship metapaths and randomized exploration to learn the rich semantics. To explore the importance of different aggregation flow and take advantage of the multiplexity property, we bring forward a novel hierarchical attention module which leverages both metapath-level attention and relationship-level attention. Extensive experimental results suggest that HybridGNN achieves the best performance compared to several state-of-the-art baselines.

Jingcao Xu, Chaokun Wang, Cheng Wu et al.

Modern recommender systems often deal with a variety of user interactions, e.g., click, forward, purchase, etc., which requires the underlying recommender engines to fully understand and leverage multi-behavior data from users. Despite recent efforts towards making use of heterogeneous data, multi-behavior recommendation still faces great challenges. Firstly, sparse target signals and noisy auxiliary interactions remain an issue. Secondly, existing methods utilizing self-supervised learning (SSL) to tackle the data sparsity neglect the serious optimization imbalance between the SSL task and the target task. Hence, we propose a Multi-Behavior Self-Supervised Learning (MBSSL) framework together with an adaptive optimization method. Specifically, we devise a behavior-aware graph neural network incorporating the self-attention mechanism to capture behavior multiplicity and dependencies. To increase the robustness to data sparsity under the target behavior and noisy interactions from auxiliary behaviors, we propose a novel self-supervised learning paradigm to conduct node self-discrimination at both inter-behavior and intra-behavior levels. In addition, we develop a customized optimization strategy through hybrid manipulation on gradients to adaptively balance the self-supervised learning task and the main supervised recommendation task. Extensive experiments on five real-world datasets demonstrate the consistent improvements obtained by MBSSL over ten state-of-the art (SOTA) baselines. We release our model implementation at: https://github.com/Scofield666/MBSSL.git.

Cheng Wu, Chaokun Wang, Jingcao Xu et al.

Recommender systems are able to learn user preferences based on user and item representations via their historical behaviors. To improve representation learning, recent recommendation models start leveraging information from various behavior types exhibited by users. In real-world scenarios, the user behavioral graph is not only multiplex but also dynamic, i.e., the graph evolves rapidly over time, with various types of nodes and edges added or deleted, which causes the Neighborhood Disturbance. Nevertheless, most existing methods neglect such streaming dynamics and thus need to be retrained once the graph has significantly evolved, making them unsuitable in the online learning environment. Furthermore, the Neighborhood Disturbance existing in dynamic graphs deteriorates the performance of neighbor-aggregation based graph models. To this end, we propose SUPA, a novel graph neural network for dynamic multiplex heterogeneous graphs. Compared to neighbor-aggregation architecture, SUPA develops a sample-update-propagate architecture to alleviate neighborhood disturbance. Specifically, for each new edge, SUPA samples an influenced subgraph, updates the representations of the two interactive nodes, and propagates the interaction information to the sampled subgraph. Furthermore, to train SUPA incrementally online, we propose InsLearn, an efficient workflow for single-pass training of large dynamic graphs. Extensive experimental results on six real-world datasets show that SUPA has a good generalization ability and is superior to sixteen state-of-the-art baseline methods. The source code is available at https://github.com/shatter15/SUPA.

Xinxun Zhang, Yuling Xiong, Jiale Zhou et al.

Generative Recommendation (GR) reformulates recommendation as a next-token generation problem and has shown promise in industrial applications. However, extending GR to industrial advertising is non-trivial because the system must optimize not only user interest but also commercial value. Existing GR pipelines remain largely semantics-centric, making it difficult to align value signals across tokenization, decoding, and online serving. To address this issue, we propose UniVA, a Unified Value Alignment framework for advertising recommendation. We first introduce a Commercial SID tokenizer that injects value-related attributes into SID construction, yielding value-discriminative item representations. We then develop a Generation-as-Ranking SID Decoder jointly optimized by supervised learning and eCPM-aware reinforcement learning, which fuses value scores into next-item SID generation to perform generation and ranking in one decoding process. Finally, we design a value-guided personalized beam search that reuses generation-as-ranking logits as online value guidance and applies a personalized trie tree to constrain decoding to request-valid SID paths. Experiments on the Tencent WeChat Channels advertising platform show that UniVA achieves a 37.04\% improvement in offline Hit Rate@100 over the baseline and a 1.5\% GMV lift in online A/B tests.

Jie Jiang, Yangru Huang, Zeyu Wang et al.

Generative recommendation via autoregressive models has unified retrieval and ranking into a single conditional generation framework. However, fine-tuning these models with Reinforcement Learning (RL) often suffers from a fundamental probability-reward mismatch. Conventional likelihood-dominated decoding (e.g., beam search) exhibits a myopic bias toward locally probable prefixes, which causes two critical failures: (1) insufficient exploration, where high-reward items in low-probability branches are prematurely pruned and rarely sampled, and (2) advantage compression, where trajectories sharing high-probability prefixes receive highly correlated rewards with low within-group variance, yielding a weak comparative signal for RL. To address these challenges, we propose V-STAR, a Value-guided Sampling and Tree-structured Advantage Reinforcement framework. V-STAR forms a self-evolving loop via two synergistic components. First, a Value-Guided Efficient Decoding (VED) is developed to identify decisive nodes and selectively deepen high-potential prefixes. This improves exploration efficiency without exhaustive tree search. Second, we propose Sibling-GRPO, which exploits the induced tree topology to compute sibling-relative advantages and concentrates learning signals on decisive branching decisions. Extensive experiments on both offline and online datasets demonstrate that V-STAR outperforms state-of-the-art baselines, delivering superior accuracy and candidate-set diversity under strict latency constraints.

Jie Jiang, Yusen Huo, Xiangxin Zhan et al.

Policy-based Reinforcement Learning (RL) has established itself as the dominant paradigm in generative recommendation for optimizing sequential user interactions. However, when applied to offline historical logs, these methods suffer a critical failure: the dominance of low-quality data induces severe model collapse. We first establish the Divergence Theory of Repulsive Optimization, revealing that negative gradient updates inherently trigger exponential intensity explosion during off-policy training. This theory elucidates the inherent dilemma of existing methods, exposing their inability to reconcile variance reduction and noise imitation. To break this curse, we argue that the solution lies in rigorously identifying the latent high-quality distribution entangled within the noisy behavior policy. Accordingly, we reformulate the objective as an Optimistic Distributionally Robust Optimization (DRO) problem. Guided by this formulation, we propose Distributionally Robust Policy Optimization (DRPO). We prove that hard filtering is the exact solution to this DRO objective, enabling DRPO to optimally recover high-quality behaviors while strictly discarding divergence-inducing noise. Extensive experiments demonstrate that DRPO achieves state-of-the-art performance on mixed-quality recommendation benchmarks.

Yiyu Liu, Qian Liu, Yu Tian et al.

Recently, micro-video sharing platforms such as Kuaishou and Tiktok have become a major source of information for people's lives. Thanks to the large traffic volume, short video lifespan and streaming fashion of these services, it has become more and more pressing to improve the existing recommender systems to accommodate these challenges in a cost-effective way. In this paper, we propose a novel concept-aware denoising graph neural network (named CONDE) for micro-video recommendation. CONDE consists of a three-phase graph convolution process to derive user and micro-video representations: warm-up propagation, graph denoising and preference refinement. A heterogeneous tripartite graph is constructed by connecting user nodes with video nodes, and video nodes with associated concept nodes, extracted from captions and comments of the videos. To address the noisy information in the graph, we introduce a user-oriented graph denoising phase to extract a subgraph which can better reflect the user's preference. Despite the main focus of micro-video recommendation in this paper, we also show that our method can be generalized to other types of tasks. Therefore, we also conduct empirical studies on a well-known public E-commerce dataset. The experimental results suggest that the proposed CONDE achieves significantly better recommendation performance than the existing state-of-the-art solutions.

Zheng Wang, Ruihang Shao, Changping Wang et al.

Zero-shot graph embedding is a major challenge for supervised graph learning. Although a recent method RECT has shown promising performance, its working mechanisms are not clear and still needs lots of training data. In this paper, we give deep insights into RECT, and address its fundamental limits. We show that its core part is a GNN prototypical model in which a class prototype is described by its mean feature vector. As such, RECT maps nodes from the raw-input feature space into an intermediate-level semantic space that connects the raw-input features to both seen and unseen classes. This mechanism makes RECT work well on both seen and unseen classes, which however also reduces the discrimination. To realize its full potentials, we propose two label expansion strategies. Specifically, besides expanding the labeled node set of seen classes, we can also expand that of unseen classes. Experiments on real-world datasets validate the superiority of our methods.