Ratnesh Jamidar

Rahul Vishwakarma, Shushant Kumar, Ratnesh Jamidar

AI answer engines generate answers from retrieved pages but cite only a few sources. This makes visibility depend not just on ranking, but on being cited. We study competitive Generative Engine Optimization (GEO): when two retrieved candidates compete, what makes one more likely to be cited first? We build a controlled two-document retrieval-augmented generation (RAG) testbed that injects exactly two candidate sources into the model context and measures which source is referenced by the first citation marker in the output. Across six LLMs we execute 252,000 trials, repeated paired comparisons under one factorial program over 18 content factors. In each trial the two sources differ in exactly one factor; we use brand anonymization and counterbalanced source order to separate content effects from position bias. Mixed-effects models show that topical relevance and list position are the biggest drivers of being cited first. Including explicit price information and a recent timestamp also helps consistently. Completeness and trust cues add smaller gains, while formatting-only edits have little impact. We release a reproducible evaluation protocol and a prioritized GEO checklist for practitioners, and we exercised it in an early internal pilot at Sprinklr, where teams reported positive qualitative feedback on workflow usability.

Shreyash Verma, Amit Kesari, Vinayak Trivedi et al. · amazon-science

Ensuring that multi-modal content adheres to brand, legal, or platform-specific compliance standards is an increasingly complex challenge across domains. Traditional compliance frameworks typically rely on disjointed, multi-stage pipelines that integrate separate modules for image classification, text extraction, audio transcription, hand-crafted checks, and rule-based merges. This architectural fragmentation increases operational overhead, hampers scalability, and hinders the ability to adapt to dynamic guidelines efficiently. With the emergence of Multimodal Large Language Models (MLLMs), there is growing potential to unify these workflows under a single, general-purpose framework capable of jointly processing visual and textual content. In light of this, we propose Multimodal Parameter Agnostic Compliance Engine (M-PACE), a framework designed for assessing attributes across vision-language inputs in a single pass. As a representative use case, we apply M-PACE to advertisement compliance, demonstrating its ability to evaluate over 15 compliance-related attributes. To support structured evaluation, we introduce a human-annotated benchmark enriched with augmented samples that simulate challenging real-world conditions, including visual obstructions and profanity injection. M-PACE employs a mother-child MLLM setup, demonstrating that a stronger parent MLLM evaluating the outputs of smaller child models can significantly reduce dependence on human reviewers, thereby automating quality control. Our analysis reveals that inference costs reduce by over 31 times, with the most efficient models (Gemini 2.0 Flash as child MLLM selected by mother MLLM) operating at 0.0005 per image, compared to 0.0159 for Gemini 2.5 Pro with comparable accuracy, highlighting the trade-off between cost and output quality achieved in real time by M-PACE in real life deployment over advertising data.