Ali Naqvi

Fedor Borisyuk, Qingquan Song, Mingzhou Zhou et al.

This paper introduces LiNR, LinkedIn's large-scale, GPU-based retrieval system. LiNR supports a billion-sized index on GPU models. We discuss our experiences and challenges in creating scalable, differentiable search indexes using TensorFlow and PyTorch at production scale. In LiNR, both items and model weights are integrated into the model binary. Viewing index construction as a form of model training, we describe scaling our system for large indexes, incorporating full scans and efficient filtering. A key focus is on enabling attribute-based pre-filtering for exhaustive GPU searches, addressing the common challenge of post-filtering in KNN searches that often reduces system quality. We further provide multi-embedding retrieval algorithms and strategies for tackling cold start issues in retrieval. Our advancements in supporting larger indexes through quantization are also discussed. We believe LiNR represents one of the industry's first Live-updated model-based retrieval indexes. Applied to out-of-network post recommendations on LinkedIn Feed, LiNR has contributed to a 3% relative increase in professional daily active users. We envisage LiNR as a step towards integrating retrieval and ranking into a single GPU model, simplifying complex infrastructures and enabling end-to-end optimization of the entire differentiable infrastructure through gradient descent.

David Pardoe, Neil Daftary, Miro Furtado et al.

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative recommenders have shown promising results in content recommendation. However, adapting these transformer-based architectures to ads CTR prediction still presents unique challenges, including handling post-scoring contextual signals, maintaining offline-online consistency, and scaling to industrial workloads. We present CADET (Context-Conditioned Ads Decoder-Only Transformer), an end-to-end decoder-only transformer for ads CTR prediction deployed at LinkedIn. Our approach introduces several key innovations: (1) a context-conditioned decoding architecture with multi-tower prediction heads that explicitly model post-scoring signals such as ad position, resolving the chicken-and-egg problem between predicted CTR and ranking; (2) a self-gated attention mechanism that stabilizes training by adaptively regulating information flow at both representation and interaction levels; (3) a timestamp-based variant of Rotary Position Embedding (RoPE) that captures temporal relationships across timescales from seconds to months; (4) session masking strategies that prevent the model from learning dependencies on unavailable in-session events, addressing train-serve skew; and (5) production engineering techniques including tensor packing, sequence chunking, and custom Flash Attention kernels that enable efficient training and serving at scale. In online A/B testing, CADET achieves a 11.04\% CTR lift compared to the production LiRank baseline model, a hybrid ensemble of DCNv2 and sequential encoders. The system has been successfully deployed on LinkedIn's advertising platform, serving the main traffic for homefeed sponsored updates.