Zhiguo Chen

Zhiguo Chen, Guohao Sun, Yiming Qiu et al.

Generative Retrieval (GR) is rapidly transforming e-commerce search by replacing traditional multi-stage pipelines with the autoregressive decoding of structured Semantic IDs (SIDs). Despite this architectural efficiency, aligning GR models with nuanced, real-world user preferences remains a critical challenge. While Direct Preference Optimization (DPO) offers an efficient alignment solution, its direct application to structured SIDs suffers from three limitations: (i) it penalizes shared hierarchical prefixes, causing gradient conflicts; (ii) it is vulnerable to noisy pseudo-negatives from implicit feedback; and (iii) in multi-label queries with multiple relevant items, it exacerbates a probability "squeezing effect" among valid candidates. To address these issues, we propose RAD-DPO, which introduces token-level gradient detachment to protect prefix structures, similarity-based dynamic reward weighting to mitigate label noise, and a multi-label global contrastive objective integrated with global SFT loss to explicitly expand positive coverage. Extensive offline evaluations and large-scale online A/B testing on JD.com's core search engine demonstrate that RAD-DPO achieves significant improvements in both retrieval precision and training efficiency, proving its robustness for massive industrial deployments.

Huimu Wang, Yiming Qiu, Xingzhi Yao et al.

Dense retrieval has become the industry standard in large-scale information retrieval systems due to its high efficiency and competitive accuracy. Its core relies on a coarse-to-fine hierarchical architecture that enables rapid candidate selection and precise semantic matching, achieving millisecond-level response over billion-scale corpora. This capability makes it essential not only in traditional search and recommendation scenarios but also in the emerging paradigm of generative recommendation driven by large language models, where semantic IDs-themselves a form of coarse-to-fine representation-play a foundational role. However, the widely adopted dual-tower encoding architecture introduces inherent challenges, primarily representational space misalignment and retrieval index inconsistency, which degrade matching accuracy, retrieval stability, and performance on long-tail queries. These issues are further magnified in semantic ID generation, ultimately limiting the performance ceiling of downstream generative models. To address these challenges, this paper proposes a simple and effective framework named SCI comprising two synergistic modules: a symmetric representation alignment module that employs an innovative input-swapping mechanism to unify the dual-tower representation space without adding parameters, and an consistent indexing with dual-tower synergy module that redesigns retrieval paths using a dual-view indexing strategy to maintain consistency from training to inference. The framework is systematic, lightweight, and engineering-friendly, requiring minimal overhead while fully supporting billion-scale deployment. We provide theoretical guarantees for our approach, with its effectiveness validated by results across public datasets and real-world e-commerce datasets.