Yabo Ni

Yuxuan Zhu, Cong Fu, Yabo Ni et al.

Temporal distribution shift (TDS) erodes the long-term accuracy of recommender systems, yet industrial practice still relies on periodic incremental training, which struggles to capture both stable and transient patterns. Existing approaches such as invariant learning and self-supervised learning offer partial solutions but often suffer from unstable temporal generalization, representation collapse, or inefficient data utilization. To address these limitations, we propose ELBO$_\text{TDS}$, a probabilistic framework that integrates seamlessly into industry-scale incremental learning pipelines. First, we identify key shifting factors through statistical analysis of real-world production data and design a simple yet effective data augmentation strategy that resamples these time-varying factors to extend the training support. Second, to harness the benefits of this extended distribution while preventing representation collapse, we model the temporal recommendation scenario using a causal graph and derive a self-supervised variational objective, ELBO$_\text{TDS}$, grounded in the causal structure. Extensive experiments supported by both theoretical and empirical analysis demonstrate that our method achieves superior temporal generalization, yielding a 2.33\% uplift in GMV per user and has been successfully deployed in Shopee Product Search. Code is available at https://github.com/FuCongResearchSquad/ELBO4TDS.

Cong Fu, Kun Wang, Jiahua Wu et al.

Modern e-commerce platforms rely heavily on modeling diverse user feedback to provide personalized services. Consequently, multi-task learning has become an integral part of their ranking systems. However, existing multi-task learning methods encounter two main challenges: some lack explicit modeling of task relationships, resulting in inferior performance, while others have limited applicability due to being computationally intensive, having scalability issues, or relying on strong assumptions. To address these limitations and better fit our real-world scenario, pre-rank in Shopee Search, we introduce in this paper ResFlow, a lightweight multi-task learning framework that enables efficient cross-task information sharing via residual connections between corresponding layers of task networks. Extensive experiments on datasets from various scenarios and modalities demonstrate its superior performance and adaptability over state-of-the-art methods. The online A/B tests in Shopee Search showcase its practical value in large-scale industrial applications, evidenced by a 1.29% increase in OPU (order-per-user) without additional system latency. ResFlow is now fully deployed in the pre-rank module of Shopee Search. To facilitate efficient online deployment, we propose a novel offline metric Weighted Recall@K, which aligns well with our online metric OPU, addressing the longstanding online-offline metric misalignment issue. Besides, we propose to fuse scores from the multiple tasks additively when ranking items, which outperforms traditional multiplicative fusion. The code is released at https://github.com/BrunoTruthAlliance/ResFlow

Sunhao Dai, Jiakai Tang, Jiahua Wu et al.

Despite the growing interest in replicating the scaled success of large language models (LLMs) in industrial search and recommender systems, most existing industrial efforts remain limited to transplanting Transformer architectures, which bring only incremental improvements over strong Deep Learning Recommendation Models (DLRMs). From a first principle perspective, the breakthroughs of LLMs stem not only from their architectures but also from two complementary mechanisms: context engineering, which enriches raw input queries with contextual cues to better elicit model capabilities, and multi-step reasoning, which iteratively refines model outputs through intermediate reasoning paths. However, these two mechanisms and their potential to unlock substantial improvements remain largely underexplored in industrial ranking systems. In this paper, we propose OnePiece, a unified framework that seamlessly integrates LLM-style context engineering and reasoning into both retrieval and ranking models of industrial cascaded pipelines. OnePiece is built on a pure Transformer backbone and further introduces three key innovations: (1) structured context engineering, which augments interaction history with preference and scenario signals and unifies them into a structured tokenized input sequence for both retrieval and ranking; (2) block-wise latent reasoning, which equips the model with multi-step refinement of representations and scales reasoning bandwidth via block size; (3) progressive multi-task training, which leverages user feedback chains to effectively supervise reasoning steps during training. OnePiece has been deployed in the main personalized search scenario of Shopee and achieves consistent online gains across different key business metrics, including over $+2\%$ GMV/UU and a $+2.90\%$ increase in advertising revenue.

Yuting Chen, Yanshi Wang, Yabo Ni et al.

Recommender systems (RSs) are essential for e-commerce platforms to help meet the enormous needs of users. How to capture user interests and make accurate recommendations for users in heterogeneous e-commerce scenarios is still a continuous research topic. However, most existing studies overlook the intrinsic association of the scenarios: the log data collected from platforms can be naturally divided into different scenarios (e.g., country, city, culture). We observed that the scenarios are heterogeneous because of the huge differences among them. Therefore, a unified model is difficult to effectively capture complex correlations (e.g., differences and similarities) between multiple scenarios thus seriously reducing the accuracy of recommendation results. In this paper, we target the problem of multi-scenario recommendation in e-commerce, and propose a novel recommendation model named Scenario-aware Mutual Learning (SAML) that leverages the differences and similarities between multiple scenarios. We first introduce scenario-aware feature representation, which transforms the embedding and attention modules to map the features into both global and scenario-specific subspace in parallel. Then we introduce an auxiliary network to model the shared knowledge across all scenarios, and use a multi-branch network to model differences among specific scenarios. Finally, we employ a novel mutual unit to adaptively learn the similarity between various scenarios and incorporate it into multi-branch network. We conduct extensive experiments on both public and industrial datasets, empirical results show that SAML consistently and significantly outperforms state-of-the-art methods.

Yabo Ni, Dan Ou, Shichen Liu et al.

Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user representations across multiple tasks for more e ective personalization. In partic- ular, user behavior sequences (e.g., click, bookmark or purchase of products) are modeled by LSTM and attention mechanism by integrating all the corresponding content, behavior and temporal information. User representations are shared and learned in an end-to-end setting across multiple tasks. Bene ting from better information utilization of multiple tasks, the user representations are more e ective to re ect their interests and are more general to be transferred to new tasks. We refer this work as Deep User Perception Network (DUPN) and conduct an extensive set of o ine and online experiments. Across all tested ve di erent tasks, our DUPN consistently achieves better results by giving more e ective user representations. Moreover, we deploy DUPN in large scale operational tasks in Taobao. Detailed implementations, e.g., incre- mental model updating, are also provided to address the practical issues for the real world applications.