Jennifer Brennan

Evan Munro, David Jones, Jennifer Brennan et al.

In online platforms, the impact of a treatment on an observed outcome may change over time as 1) users learn about the intervention, and 2) the system personalization, such as individualized recommendations, change over time. We introduce a non-parametric causal model of user actions in a personalized system. We show that the Cookie-Cookie-Day (CCD) experiment, designed for the measurement of the user learning effect, is biased when there is personalization. We derive new experimental designs that intervene in the personalization system to generate the variation necessary to separately identify the causal effect mediated through user learning and personalization. Making parametric assumptions allows for the estimation of long-term causal effects based on medium-term experiments. In simulations, we show that our new designs successfully recover the dynamic causal effects of interest.

Josue Nassar, Jennifer Brennan, Ben Evans et al.

Online learning via Bayes' theorem allows new data to be continuously integrated into an agent's current beliefs. However, a naive application of Bayesian methods in non stationary environments leads to slow adaptation and results in state estimates that may converge confidently to the wrong parameter value. A common solution when learning in changing environments is to discard/downweight past data; however, this simple mechanism of "forgetting" fails to account for the fact that many real-world environments involve revisiting similar states. We propose a new framework, Bayes with Adaptive Memory (BAM), that takes advantage of past experience by allowing the agent to choose which past observations to remember and which to forget. We demonstrate that BAM generalizes many popular Bayesian update rules for non-stationary environments. Through a variety of experiments, we demonstrate the ability of BAM to continuously adapt in an ever-changing world.