Malte Bleeker

Julius Schulte, Malte Bleeker, Philipp Kaufmann

As large language model-based chat systems become increasingly widely used, generative engine optimization (GEO) has emerged as an important problem for information access and retrieval. In classical search engines, results are comparatively transparent and stable: a single query often provides a representative snapshot of where a page or brand appears relative to competitors. The inherent probabilistic nature of AI search changes this paradigm. Answers can vary across runs, prompts, and time, making one-off observations unreliable. Drawing on empirical studies, our findings underscore the need for repeated measurements to assess a brand's GEO performance and to characterize visibility as a distribution rather than a single-point outcome.

Malte Bleeker, Mauro Gotsch

We propose the Dynamic Optical Test for Bot Identification (DOT-BI): a quick and easy method that uses human perception of motion to differentiate between human respondents and automated systems in surveys and online processes. In DOT-BI, a 'hidden' number is displayed with the same random black-and-white pixel texture as its background. Only the difference in motion and scale between the number and the background makes the number perceptible to humans across frames, while frame-by-frame algorithmic processing yields no meaningful signal. We conducted two preliminary assessments. Firstly, state-of-the-art, video-capable, multimodal models (GPT-5-Thinking and Gemini 2.5 Pro) fail to extract the correct value, even when given explicit instructions about the mechanism. Secondly, in an online survey (n=182), 99.5% (181/182) of participants solved the task, with an average end-to-end completion time of 10.7 seconds; a supervised lab study (n=39) found no negative effects on perceived ease-of-use or completion time relative to a control. We release code to generate tests and 100+ pre-rendered variants to facilitate adoption in surveys and online processes.