Souvik Ghosh

LG
h-index8
4papers
103citations
Novelty34%
AI Score28

4 Papers

22.4LGFeb 17, 2024
LiGNN: Graph Neural Networks at LinkedIn

Fedor Borisyuk, Shihai He, Yunbo Ouyang et al.

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

15.7LGFeb 10, 2024
LiRank: Industrial Large Scale Ranking Models at LinkedIn

Fedor Borisyuk, Mingzhou Zhou, Qingquan Song et al.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

1.2SIJan 29, 2019
Measuring Long-term Impact of Ads on LinkedIn Feed

Jinyun Yan, Birjodh Tiwana, Souvik Ghosh et al.

Organic updates (from a member's network) and sponsored updates (or ads, from advertisers) together form the newsfeed on LinkedIn. The newsfeed, the default homepage for members, attracts them to engage, brings them value and helps LinkedIn grow. Engagement and Revenue on feed are two critical, yet often conflicting objectives. Hence, it is important to design a good Revenue-Engagement Tradeoff (RENT) mechanism to blend ads in the feed. In this paper, we design experiments to understand how members' behavior evolve over time given different ads experiences. These experiences vary on ads density, while the quality of ads (ensured by relevance models) is held constant. Our experiments have been conducted on randomized member buckets and we use two experimental designs to measure the short term and long term effects of the various treatments. Based on the first three months' data, we observe that the long term impact is at a much smaller scale than the short term impact in our application. Furthermore, we observe different member cohorts (based on user activity level) adapt and react differently over time.

10.7MLMay 18, 2017
Adaptive Rate of Convergence of Thompson Sampling for Gaussian Process Optimization

Kinjal Basu, Souvik Ghosh

We consider the problem of global optimization of a function over a continuous domain. In our setup, we can evaluate the function sequentially at points of our choice and the evaluations are noisy. We frame it as a continuum-armed bandit problem with a Gaussian Process prior on the function. In this regime, most algorithms have been developed to minimize some form of regret. In this paper, we study the convergence of the sequential point $x^t$ to the global optimizer $x^*$ for the Thompson Sampling approach. Under some assumptions and regularity conditions, we prove concentration bounds for $x^t$ where the probability that $x^t$ is bounded away from $x^*$ decays exponentially fast in $t$. Moreover, the result allows us to derive adaptive convergence rates depending on the function structure.