Hao He

Yiheng Liu, Tianle Han, Siyuan Ma et al.

This paper presents a comprehensive survey of ChatGPT-related (GPT-3.5 and GPT-4) research, state-of-the-art large language models (LLM) from the GPT series, and their prospective applications across diverse domains. Indeed, key innovations such as large-scale pre-training that captures knowledge across the entire world wide web, instruction fine-tuning and Reinforcement Learning from Human Feedback (RLHF) have played significant roles in enhancing LLMs' adaptability and performance. We performed an in-depth analysis of 194 relevant papers on arXiv, encompassing trend analysis, word cloud representation, and distribution analysis across various application domains. The findings reveal a significant and increasing interest in ChatGPT-related research, predominantly centered on direct natural language processing applications, while also demonstrating considerable potential in areas ranging from education and history to mathematics, medicine, and physics. This study endeavors to furnish insights into ChatGPT's capabilities, potential implications, ethical concerns, and offer direction for future advancements in this field.

Caoyun Fan, Jindou Chen, Yaohui Jin et al.

Game theory, as an analytical tool, is frequently utilized to analyze human behavior in social science research. With the high alignment between the behavior of Large Language Models (LLMs) and humans, a promising research direction is to employ LLMs as substitutes for humans in game experiments, enabling social science research. However, despite numerous empirical researches on the combination of LLMs and game theory, the capability boundaries of LLMs in game theory remain unclear. In this research, we endeavor to systematically analyze LLMs in the context of game theory. Specifically, rationality, as the fundamental principle of game theory, serves as the metric for evaluating players' behavior -- building a clear desire, refining belief about uncertainty, and taking optimal actions. Accordingly, we select three classical games (dictator game, Rock-Paper-Scissors, and ring-network game) to analyze to what extent LLMs can achieve rationality in these three aspects. The experimental results indicate that even the current state-of-the-art LLM (GPT-4) exhibits substantial disparities compared to humans in game theory. For instance, LLMs struggle to build desires based on uncommon preferences, fail to refine belief from many simple patterns, and may overlook or modify refined belief when taking actions. Therefore, we consider that introducing LLMs into game experiments in the field of social science should be approached with greater caution.

Yitian Li, Jidong Tian, Hao He et al.

Prompt-based methods have gained increasing attention on NLP and shown validity on many downstream tasks. Many works have focused on mining these methods' potential for knowledge extraction, but few explore their ability to make logical reasoning. In this work, we focus on the effectiveness of the prompt-based methods on first-order logical reasoning and find that the bottleneck lies in logical negation. Based on our analysis, logical negation tends to result in spurious correlations to negative answers, while propositions without logical negation correlate to positive answers. To solve the problem, we propose a simple but effective method, Negation Augmenting and Negation Debiasing (NAND), which introduces negative propositions to prompt-based methods without updating parameters. Specifically, these negative propositions can counteract spurious correlations by providing "not" for all instances so that models cannot make decisions only by whether expressions contain a logical negation. Experiments on three datasets show that NAND not only solves the problem of calibrating logical negation but also significantly enhances prompt-based methods of logical reasoning without model retraining.

Hao He, Tian Zhou, Lihua Ren et al.

For Verizon MediaDemand Side Platform(DSP), forecasting of ad campaign performance not only feeds key information to the optimization server to allow the system to operate on a high-performance mode, but also produces actionable insights to the advertisers. In this paper, the forecasting problem for CPA lines in the middle of the flight is investigated by taking the bidding mechanism into account. The proposed methodology generates relationships between various key performance metrics and optimization signals. It can also be used to estimate the sensitivity of ad campaign performance metrics to the adjustments of optimization signal, which is important to the design of a campaign management system. The relationship between advertiser spends and effective Cost Per Action(eCPA) is also characterized, which serves as a guidance for mid-flight line adjustment to the advertisers. Several practical issues in implementation, such as downsampling of the dataset, are also discussed in the paper. At last, the forecasting results are validated against actual deliveries and demonstrates promising accuracy.

Tian Zhou, Hao He, Shengjun Pan et al.

Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference between these auctions, demand-side platforms (DSPs) have had to update their bidding strategies to avoid bidding unnecessarily high and hence overpaying. Bid shading was proposed to adjust the bid price intended for second-price auctions, in order to balance cost and winning probability in a first-price auction setup. In this study, we introduce a novel deep distribution network for optimal bidding in both open (non-censored) and closed (censored) online first-price auctions. Offline and online A/B testing results show that our algorithm outperforms previous state-of-art algorithms in terms of both surplus and effective cost per action (eCPX) metrics. Furthermore, the algorithm is optimized in run-time and has been deployed into VerizonMedia DSP as production algorithm, serving hundreds of billions of bid requests per day. Online A/B test shows that advertiser's ROI are improved by +2.4%, +2.4%, and +8.6% for impression based (CPM), click based (CPC), and conversion based (CPA) campaigns respectively.

Hao Wang, Hao He, Dina Katabi

Existing domain adaptation focuses on transferring knowledge between domains with categorical indices (e.g., between datasets A and B). However, many tasks involve continuously indexed domains. For example, in medical applications, one often needs to transfer disease analysis and prediction across patients of different ages, where age acts as a continuous domain index. Such tasks are challenging for prior domain adaptation methods since they ignore the underlying relation among domains. In this paper, we propose the first method for continuously indexed domain adaptation. Our approach combines traditional adversarial adaptation with a novel discriminator that models the encoding-conditioned domain index distribution. Our theoretical analysis demonstrates the value of leveraging the domain index to generate invariant features across a continuous range of domains. Our empirical results show that our approach outperforms the state-of-the-art domain adaption methods on both synthetic and real-world medical datasets.