Dapeng Liu

Zuowu Zheng, Xiaofeng Gao, Junwei Pan et al.

In Click-through rate (CTR) prediction models, a user's interest is usually represented as a fixed-length vector based on her history behaviors. Recently, several methods are proposed to learn an attentive weight for each user behavior and conduct weighted sum pooling. However, these methods only manually select several fields from the target item side as the query to interact with the behaviors, neglecting the other target item fields, as well as user and context fields. Directly including all these fields in the attention may introduce noise and deteriorate the performance. In this paper, we propose a novel model named AutoAttention, which includes all item/user/context side fields as the query, and assigns a learnable weight for each field pair between behavior fields and query fields. Pruning on these field pairs via these learnable weights lead to automatic field pair selection, so as to identify and remove noisy field pairs. Though including more fields, the computation cost of AutoAttention is still low due to using a simple attention function and field pair selection. Extensive experiments on the public dataset and Tencent's production dataset demonstrate the effectiveness of the proposed approach.

Ximei Wang, Junwei Pan, Xingzhuo Guo et al. · tencent-ai

Multi-domain learning (MDL) aims to train a model with minimal average risk across multiple overlapping but non-identical domains. To tackle the challenges of dataset bias and domain domination, numerous MDL approaches have been proposed from the perspectives of seeking commonalities by aligning distributions to reduce domain gap or reserving differences by implementing domain-specific towers, gates, and even experts. MDL models are becoming more and more complex with sophisticated network architectures or loss functions, introducing extra parameters and enlarging computation costs. In this paper, we propose a frustratingly easy and hyperparameter-free multi-domain learning method named Decoupled Training (D-Train). D-Train is a tri-phase general-to-specific training strategy that first pre-trains on all domains to warm up a root model, then post-trains on each domain by splitting into multi-heads, and finally fine-tunes the heads by fixing the backbone, enabling decouple training to achieve domain independence. Despite its extraordinary simplicity and efficiency, D-Train performs remarkably well in extensive evaluations of various datasets from standard benchmarks to applications of satellite imagery and recommender systems.

Zenan Dai, Jinpeng Wang, Junwei Pan et al.

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to address this, existing approaches typically treat user sequences in isolation, overlooking the crucial context of the target item. In this work, we present a novel empirical observation: user attention scores exhibit distinct spectral entropy distributions when conditioned on positive versus negative target items. Specifically, true user interests manifest as highly concentrated spectral patterns with lower entropy in the frequency domain, whereas irrelevant behaviors appear as high-entropy noise. Leveraging this insight, we propose the Frequency-Enhanced Deep Interest Network (FEDIN). FEDIN introduces a frequency-domain branch that utilizes a target-aware spectrum filtering mechanism to isolate these periodic interest signals. Extensive experiments on three public datasets demonstrate that FEDIN consistently outperforms state-of-the-art sequential recommendation baselines, demonstrating superior robustness against noise. We have released our code at: https://github.com/otokoneko/FEDIN.

Run Shao, Cheng Yang, Qiujun Li et al.

Leveraging multimodal data is an inherent requirement for comprehending geographic objects. However, due to the high heterogeneity in structure and semantics among various spatio-temporal modalities, the joint interpretation of multimodal spatio-temporal data has long been an extremely challenging problem. The primary challenge resides in striking a trade-off between the cohesion and autonomy of diverse modalities. This trade-off becomes progressively nonlinear as the number of modalities expands. Inspired by the human cognitive system and linguistic philosophy, where perceptual signals from the five senses converge into language, we introduce the Language as Reference Framework (LaRF), a fundamental principle for constructing a multimodal unified model. Building upon this, we propose AllSpark, a multimodal spatio-temporal general artificial intelligence model. Our model integrates ten different modalities into a unified framework. To achieve modal cohesion, AllSpark introduces a modal bridge and multimodal large language model (LLM) to map diverse modal features into the language feature space. To maintain modality autonomy, AllSpark uses modality-specific encoders to extract the tokens of various spatio-temporal modalities. Finally, observing a gap between the model's interpretability and downstream tasks, we designed modality-specific prompts and task heads, enhancing the model's generalization capability across specific tasks. Experiments indicate that the incorporation of language enables AllSpark to excel in few-shot classification tasks for RGB and point cloud modalities without additional training, surpassing baseline performance by up to 41.82\%. The source code is available at https://github.com/GeoX-Lab/AllSpark.

Yuhao Wang, Junwei Pan, Xinhang Li et al.

Sequential recommendation (SR) aims to capture users' dynamic interests and sequential patterns based on their historical interactions. Recently, the powerful capabilities of large language models (LLMs) have driven their adoption in SR. However, we identify two critical challenges in existing LLM-based SR methods: 1) embedding collapse when incorporating pre-trained collaborative embeddings and 2) catastrophic forgetting of quantized embeddings when utilizing semantic IDs. These issues dampen the model scalability and lead to suboptimal recommendation performance. Therefore, based on LLMs like Llama3-8B-instruct, we introduce a novel SR framework named MME-SID, which integrates multimodal embeddings and quantized embeddings to mitigate embedding collapse. Additionally, we propose a Multimodal Residual Quantized Variational Autoencoder (MM-RQ-VAE) with maximum mean discrepancy as the reconstruction loss and contrastive learning for alignment, which effectively preserve intra-modal distance information and capture inter-modal correlations, respectively. To further alleviate catastrophic forgetting, we initialize the model with the trained multimodal code embeddings. Finally, we fine-tune the LLM efficiently using LoRA in a multimodal frequency-aware fusion manner. Extensive experiments on three public datasets validate the superior performance of MME-SID thanks to its capability to mitigate embedding collapse and catastrophic forgetting. The implementation code and datasets are publicly available for reproduction: https://github.com/Applied-Machine-Learning-Lab/MME-SID.

Junwei Pan, Wei Xue, Ximei Wang et al.

We present Tencent's ads recommendation system and examine the challenges and practices of learning appropriate recommendation representations. Our study begins by showcasing our approaches to preserving prior knowledge when encoding features of diverse types into embedding representations. We specifically address sequence features, numeric features, and pre-trained embedding features. Subsequently, we delve into two crucial challenges related to feature representation: the dimensional collapse of embeddings and the interest entanglement across different tasks or scenarios. We propose several practical approaches to address these challenges that result in robust and disentangled recommendation representations. We then explore several training techniques to facilitate model optimization, reduce bias, and enhance exploration. Additionally, we introduce three analysis tools that enable us to study feature correlation, dimensional collapse, and interest entanglement. This work builds upon the continuous efforts of Tencent's ads recommendation team over the past decade. It summarizes general design principles and presents a series of readily applicable solutions and analysis tools. The reported performance is based on our online advertising platform, which handles hundreds of billions of requests daily and serves millions of ads to billions of users.

Yifan Lei, Jiahua Luo, Tingyu Jiang et al.

In large-scale advertising recommendation systems, retrieval serves as a critical component, aiming to efficiently select a subset of candidate ads relevant to user behaviors from a massive ad inventory for subsequent ranking and recommendation. The Embedding-Based Retrieval (EBR) methods modeled by the dual-tower network are widely used in the industry to maintain both retrieval efficiency and accuracy. However, the dual-tower model has significant limitations: the embeddings of users and ads interact only at the final inner product computation, resulting in insufficient feature interaction capabilities. Although DNN-based models with both user and ad as input features, allowing for early-stage interaction between these features, are introduced in the ranking stage to mitigate this issue, they are computationally infeasible for the retrieval stage. To bridge this gap, this paper proposes an efficient GPU-based feature interaction for the dual-tower network to significantly improve retrieval accuracy while substantially reducing computational costs. Specifically, we introduce a novel compressed inverted list designed for GPU acceleration, enabling efficient feature interaction computation at scale. To the best of our knowledge, this is the first framework in the industry to successfully implement Wide and Deep in a retrieval system. We apply this model to the real-world business scenarios in Tencent Advertising, and experimental results demonstrate that our method outperforms existing approaches in offline evaluation and has been successfully deployed to Tencent's advertising recommendation system, delivering significant online performance gains. This improvement not only validates the effectiveness of the proposed method, but also provides new practical guidance for optimizing large-scale ad retrieval systems.

Shangyu Zhang, Shijie Quan, Zhongren Wang et al.

Online advertising relies on accurate recommendation models, with recent advances using pre-trained large-scale foundation models (LFMs) to capture users' general interests across multiple scenarios and tasks. However, existing methods have critical limitations: they extract and transfer only user representations (URs), ignoring valuable item representations (IRs) and user-item cross representations (CRs); and they simply use a UR as a feature in downstream applications, which fails to bridge upstream-downstream gaps and overlooks more transfer granularities. In this paper, we propose LFM4Ads, an All-Representation Multi-Granularity transfer framework for ads recommendation. It first comprehensively transfers URs, IRs, and CRs, i.e., all available representations in the pre-trained foundation model. To effectively utilize the CRs, it identifies the optimal extraction layer and aggregates them into transferable coarse-grained forms. Furthermore, we enhance the transferability via multi-granularity mechanisms: non-linear adapters for feature-level transfer, an Isomorphic Interaction Module for module-level transfer, and Standalone Retrieval for model-level transfer. LFM4Ads has been successfully deployed in Tencent's industrial-scale advertising platform, processing tens of billions of daily samples while maintaining terabyte-scale model parameters with billions of sparse embedding keys across approximately two thousand features. Since its production deployment in Q4 2024, LFM4Ads has achieved 10+ successful production launches across various advertising scenarios, including primary ones like Weixin Moments and Channels. These launches achieve an overall GMV lift of 2.45% across the entire platform, translating to estimated annual revenue increases in the hundreds of millions of dollars.

Zeyan Li, Junjie Chen, Yihao Chen et al.

Localizing root causes for multi-dimensional data is critical to ensure online service systems' reliability. When a fault occurs, only the measure values within specific attribute combinations are abnormal. Such attribute combinations are substantial clues to the underlying root causes and thus are called root causes of multidimensional data. This paper proposes a generic and robust root cause localization approach for multi-dimensional data, PSqueeze. We propose a generic property of root cause for multi-dimensional data, generalized ripple effect (GRE). Based on it, we propose a novel probabilistic cluster method and a robust heuristic search method. Moreover, we identify the importance of determining external root causes and propose an effective method for the first time in literature. Our experiments on two real-world datasets with 5400 faults show that the F1-score of PSqueeze outperforms baselines by 32.89%, while the localization time is around 10 seconds across all cases. The F1-score in determining external root causes of PSqueeze achieves 0.90. Furthermore, case studies in several production systems demonstrate that PSqueeze is helpful to fault diagnosis in the real world.

Chenxiao Yang, Junwei Pan, Xiaofeng Gao et al.

Multi-task learning (MTL) has been widely used in recommender systems, wherein predicting each type of user feedback on items (e.g, click, purchase) are treated as individual tasks and jointly trained with a unified model. Our key observation is that the prediction results of each task may contain task-specific knowledge about user's fine-grained preference towards items. While such knowledge could be transferred to benefit other tasks, it is being overlooked under the current MTL paradigm. This paper, instead, proposes a Cross-Task Knowledge Distillation framework that attempts to leverage prediction results of one task as supervised signals to teach another task. However, integrating MTL and KD in a proper manner is non-trivial due to several challenges including task conflicts, inconsistent magnitude and requirement of synchronous optimization. As countermeasures, we 1) introduce auxiliary tasks with quadruplet loss functions to capture cross-task fine-grained ranking information and avoid task conflicts, 2) design a calibrated distillation approach to align and distill knowledge from auxiliary tasks, and 3) propose a novel error correction mechanism to enable and facilitate synchronous training of teacher and student models. Comprehensive experiments are conducted to verify the effectiveness of our framework in real-world datasets.

Haoming Li, Feiyang Pan, Xiang Ao et al.

The delayed feedback problem is one of the imperative challenges in online advertising, which is caused by the highly diversified feedback delay of a conversion varying from a few minutes to several days. It is hard to design an appropriate online learning system under these non-identical delay for different types of ads and users. In this paper, we propose to tackle the delayed feedback problem in online advertising by "Following the Prophet" (FTP for short). The key insight is that, if the feedback came instantly for all the logged samples, we could get a model without delayed feedback, namely the "prophet". Although the prophet cannot be obtained during online learning, we show that we could predict the prophet's predictions by an aggregation policy on top of a set of multi-task predictions, where each task captures the feedback patterns of different periods. We propose the objective and optimization approach for the policy, and use the logged data to imitate the prophet. Extensive experiments on three real-world advertising datasets show that our method outperforms the previous state-of-the-art baselines.

Haibin Yu, Dapeng Liu, Yizhou Chen et al.

Deep Gaussian processes (DGPs), a hierarchical composition of GP models, have successfully boosted the expressive power of their single-layer counterpart. However, it is impossible to perform exact inference in DGPs, which has motivated the recent development of variational inference-based methods. Unfortunately, either these methods yield a biased posterior belief or it is difficult to evaluate their convergence. This paper introduces a new approach for specifying flexible, arbitrarily complex, and scalable approximate posterior distributions. The posterior distribution is constructed through a normalizing flow (NF) which transforms a simple initial probability into a more complex one through a sequence of invertible transformations. Moreover, a novel convolutional normalizing flow (CNF) is developed to improve the time efficiency and capture dependency between layers. Empirical evaluation shows that CNF DGP outperforms the state-of-the-art approximation methods for DGPs.

Pin Wang, Dapeng Liu, Jiayu Chen et al.

Making decisions in complex driving environments is a challenging task for autonomous agents. Imitation learning methods have great potentials for achieving such a goal. Adversarial Inverse Reinforcement Learning (AIRL) is one of the state-of-art imitation learning methods that can learn both a behavioral policy and a reward function simultaneously, yet it is only demonstrated in simple and static environments where no interactions are introduced. In this paper, we improve and stabilize AIRL's performance by augmenting it with semantic rewards in the learning framework. Additionally, we adapt the augmented AIRL to a more practical and challenging decision-making task in a highly interactive environment in autonomous driving. The proposed method is compared with four baselines and evaluated by four performance metrics. Simulation results show that the augmented AIRL outperforms all the baseline methods, and its performance is comparable with that of the experts on all of the four metrics.

Feiyang Pan, Xiang Ao, Pingzhong Tang et al.

It is often observed that the probabilistic predictions given by a machine learning model can disagree with averaged actual outcomes on specific subsets of data, which is also known as the issue of miscalibration. It is responsible for the unreliability of practical machine learning systems. For example, in online advertising, an ad can receive a click-through rate prediction of 0.1 over some population of users where its actual click rate is 0.15. In such cases, the probabilistic predictions have to be fixed before the system can be deployed. In this paper, we first introduce a new evaluation metric named field-level calibration error that measures the bias in predictions over the sensitive input field that the decision-maker concerns. We show that existing post-hoc calibration methods have limited improvements in the new field-level metric and other non-calibration metrics such as the AUC score. To this end, we propose Neural Calibration, a simple yet powerful post-hoc calibration method that learns to calibrate by making full use of the field-aware information over the validation set. We present extensive experiments on five large-scale datasets. The results showed that Neural Calibration significantly improves against uncalibrated predictions in common metrics such as the negative log-likelihood, Brier score and AUC, as well as the proposed field-level calibration error.