Toru Hiraoka

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Toru Hiraoka et al.

In response to the constant increase in population and tourism worldwide, there is a need for the development of cross-language market research tools that are more cost and time effective than surveys or interviews. Focusing on the Chinese tourism boom and the hotel industry in Japan, we extracted the most influential keywords in emotional judgement from Chinese online reviews of Japanese hotels in the portal site Ctrip. Using an entropy based mathematical model and a machine learning algorithm, we determined the words that most closely represent the demands and emotions of this customer base.

Elisa Claire Alemán Carreón, Tetsuro Ito, Hirofumi Nonaka et al.

Affected by urbanization, centralization and the decrease of overall population, Japan has been making efforts to revitalize the rural areas across the country. One particular effort is to increase tourism to these rural areas via regional branding, using local farm products as tourist attractions across Japan. Particularly, a program subsidized by the government called Michinoeki, which stands for 'roadside station', was created 20 years ago and it strives to provide a safe and comfortable space for cultural interaction between road travelers and the local community, as well as offering refreshment, and relevant information to travelers. However, despite its importance in the revitalization of the Japanese economy, studies with newer technologies and methodologies are lacking. Using sales data from establishments in the Kyushu area of Japan, we used Support Vector to classify content from Twitter into relevant topics and studied their causal relationship to the sales for each establishment using LiNGAM, a linear non-gaussian acyclic model built for causal structure analysis, to perform an improved market analysis considering more than just correlation. Under the hypotheses stated by the LiNGAM model, we discovered a positive causal relationship between the number of tweets mentioning those establishments, specially mentioning deserts, a need for better access and traf^ic options, and a potentially untapped customer base in motorcycle biker groups.

Elisa Claire Alemán Carreón, Hirofumi Nonaka, Toru Hiraoka

With an increasingly large number of Chinese tourists in Japan, the hotel industry is in need of an affordable market research tool that does not rely on expensive and time-consuming surveys or interviews. Because this problem is real and relevant to the hotel industry in Japan, and otherwise completely unexplored in other studies, we have extracted a list of potential keywords from Chinese reviews of Japanese hotels in the hotel portal site Ctrip1 using a mathematical model to then use them in a sentiment analysis with a machine learning classifier. While most studies that use information collected from the internet use pre-existing data analysis tools, in our study, we designed the mathematical model to have the highest possible performing results in classification, while also exploring on the potential business implications these may have.

Yoshiki Horii, Hirofumi Nonaka, Elisa Claire Alemán Carreón et al.

Electronic word-of-mouth (eWOM) has become an important resource for the analysis of marketing research. In this study, in order to analyze user needs for consumer game software, we focus on tweet data. And we proposed topic extraction method using entropy-based feature selection based feature expansion. We also applied it to the classification of the data extracted from tweet data by using SVM. As a result, we achieved a 0.63 F-measure.

Kensei Nakai, Hirofumi Nonaka, Asahi Hentona et al.

Scoring patent documents is very useful for technology management. However, conventional methods are based on static models and, thus, do not reflect the growth potential of the technology cluster of the patent. Because even if the cluster of a patent has no hope of growing, we recognize the patent is important if PageRank or other ranking score is high. Therefore, there arises a necessity of developing citation network clustering and prediction of future citations. In our research, clustering of patent citation networks by Stochastic Block Model was done with the aim of enabling corporate managers and investors to evaluate the scale and life cycle of technology. As a result, we confirmed nested SBM is appropriate for graph clustering of patent citation networks. Also, a high MAPE value was obtained and the direction accuracy achieved a value greater than 50% when predicting growth potential for each cluster by using LSTM.