Nikta Gohari Sadr

Nikta Gohari Sadr, Sangmitra Madhusudan, Hassan Sajjad et al.

While zero-shot instructional prompts like "Let's think step-by-step" have revolutionized Large Language Model performance, a fundamental question remains unanswered: which specific words drive their remarkable effectiveness? We introduce the ZIP score (Zero-shot Importance of Perturbation), the first systematic method to quantify individual word importance in instructional prompts through controlled perturbations including synonym replacement, co-hyponym substitution, and strategic removal. Our analysis across four flagship models, seven widely-adopted prompts, and multiple task domains reveals four key findings: (1) Task-specific word hierarchies exist where mathematical problems prioritize "step-by-step" while reasoning tasks favor "think"; (2) Proprietary models show superior alignment with human intuitions compared to open-source alternatives; (3) Nouns dominate importance rankings, consistently representing the majority of significant words; and (4) Word importance inversely correlates with model performance, indicating prompts have greatest impact where models struggle most. Beyond revealing these patterns, we establish the first ground-truth benchmark for prompt interpretability through 20 validation prompts with predetermined key words, where ZIP achieves 90% accuracy versus LIME's 60%. Our findings advance prompt science, the study of how language shapes model behavior, providing both practical insights for prompt engineering and theoretical understanding of word-level effects in LLMs.

Sangmitra Madhusudan, Robert Morabito, Skye Reid et al.

Books, while often rich in cultural insights, can also mirror societal biases of their eras - biases that Large Language Models (LLMs) may learn and perpetuate during training. We introduce a novel method to trace and quantify these biases using fine-tuned LLMs. We develop BookPAGE, a corpus comprising 593 fictional books across seven decades (1950-2019), to track bias evolution. By fine-tuning LLMs on books from each decade and using targeted prompts, we examine shifts in biases related to gender, sexual orientation, race, and religion. Our findings indicate that LLMs trained on decade-specific books manifest biases reflective of their times, with both gradual trends and notable shifts. For example, model responses showed a progressive increase in the portrayal of women in leadership roles (from 8% to 22%) from the 1950s to 2010s, with a significant uptick in the 1990s (from 4% to 12%), possibly aligning with third-wave feminism. Same-sex relationship references increased markedly from the 1980s to 2000s (from 0% to 10%), mirroring growing LGBTQ+ visibility. Concerningly, negative portrayals of Islam rose sharply in the 2000s (26% to 38%), likely reflecting post-9/11 sentiments. Importantly, we demonstrate that these biases stem mainly from the books' content and not the models' architecture or initial training. Our study offers a new perspective on societal bias trends by bridging AI, literary studies, and social science research.

Nikta Gohari Sadr, Sahar Heidariasl, Karine Megerdoomian et al.

Large language models (LLMs) struggle to navigate culturally specific communication norms, limiting their effectiveness in global contexts. We focus on Persian taarof, a social norm in Iranian interactions, which is a sophisticated system of ritual politeness that emphasizes deference, modesty, and indirectness, yet remains absent from existing cultural benchmarks. We introduce TaarofBench, the first benchmark for evaluating LLM understanding of taarof, comprising 450 role-play scenarios covering 12 common social interaction topics, validated by native speakers. Our evaluation of five frontier LLMs reveals substantial gaps in cultural competence, with accuracy rates 40-48% below native speakers when taarof is culturally appropriate. Performance varies between interaction topics, improves with Persian-language prompts, and exhibits gender-based asymmetries. We also show that responses rated "polite" by standard metrics often violate taarof norms, indicating the limitations of Western politeness frameworks. Through supervised fine-tuning and Direct Preference Optimization, we achieve 21.8% and 42.3% improvement in model alignment with cultural expectations. Our human study with 33 participants (11 native Persian, 11 heritage, and 11 non-Iranian speakers) forms baselines in varying degrees of familiarity with Persian norms. This work lays the foundation for developing diverse and culturally aware LLMs, enabling applications that better navigate complex social interactions.