3 Papers

39.9IRMay 20
Bridging the Cold-Start Gap: LLM-Powered Synthetic Data Generation for Natural Language Search at Airbnb

Wendy Ran Wei, Hao Li, Weiwei Guo et al.

Deploying natural language search systems presents a critical cold-start challenge: no real user queries to learn linguistic patterns, and no relevance labels to train ranking models. We present a framework for generating synthetic queries and labels using large language models (LLMs), powering model training and evaluation for Airbnb's natural language search. For query generation, we combine contrastive listing pairs from booking sessions with seed queries from user research to balance realism and diversity, enabling a cold-to-warm start transition as real user data becomes available. For label generation, we introduce contrastive generation that produces topicality labels by construction, and Virtual Judge (VJ) labeling for broader coverage. We compare our approach against a no-seed contrastive baseline and an InPars-style baseline. For query length, the InPars baseline produces verbose queries with KL divergence of 12.03 vs. real users; our seed-guided approach achieves 0.66, a 7.5x improvement. For attribute type distributions, our approach achieves the lowest KL divergence (0.04), outperforming even seed queries (0.09). Experiments show our approach produces harder evaluation examples than the no-seed baseline (79% vs. 97% pairwise accuracy), providing discriminative signal for model improvement. We deploy production pipelines generating synthetic examples daily for embedding-based retrieval and ranking evaluation.

IRFeb 16
High Precision Audience Expansion via Extreme Classification in a Two-Sided Marketplace

Dillon Davis, Huiji Gao, Thomas Legrand et al.

Airbnb search must balance a worldwide, highly varied supply of homes with guests whose location, amenity, style, and price expectations differ widely. Meeting those expectations hinges on an efficient retrieval stage that surfaces only the listings a guest might realistically book, before resource intensive ranking models are applied to determine the best results. Unlike many recommendation engines, our system faces a distinctive challenge, location retrieval, that sits upstream of ranking and determines which geographic areas are queried in order to filter inventory to a candidate set. The preexisting approach employs a deep bayesian bandit based system to predict a rectangular retrieval bounds area that can be used for filtering. The purpose of this paper is to demonstrate the methodology, challenges, and impact of rearchitecting search to retrieve from the subset of most bookable high precision rectangular map cells defined by dividing the world into 25M uniform cells.

63.8IRMay 8
An Embarrassingly Simple Graph Heuristic Reveals Shortcut-Solvable Benchmarks for Sequential Recommendation

Haoyu Han, Li Ma, Hanbing Wang et al.

Sequential recommendation has increasingly shifted toward generative recommenders that combine sequential patterns with semantic item information. Yet these methods are often evaluated on a small set of widely used benchmarks, raising a key question: do these benchmarks actually require the advanced modeling capabilities that modern generative recommenders claim to provide? We conduct a benchmark audit with an intentionally simple graph heuristic. Starting from only the last one or two interacted items, it retrieves candidates from a few-hop item-transition graph and ranks them by item-feature similarity. Despite using no sequence encoder, generative objective, or training, this heuristic matches or outperforms many modern baselines, with relative NDCG@10 improvements of 38.10% and 44.18% over the best competing baseline on Amazon Review Sports and CDs. We show that this behavior reflects shortcut solvability rather than an artifact of one heuristic. We identify three shortcut structures that can make next-item prediction easier than expected: low-branching local transitions, feature-smooth transitions, and limited dependence on long user histories. These shortcuts need not appear together; even one or two strong signals can make simple local retrieval highly competitive, while weakening them makes the benefits of more sophisticated models clearer. Across 14 datasets, model rankings vary substantially with dataset properties, yet the heuristic remains competitive on 10 of them. Our findings suggest that strong performance on standard benchmarks does not always demonstrate advanced sequential, semantic, or generative modeling ability. We call for more careful dataset selection and dataset-level diagnostic analysis when using benchmarks to support claims about new recommendation models.