Yongqiang Han

Yongqiang Han, Likang Wu, Hao Wang et al.

Sequential Recommendation is a widely studied paradigm for learning users' dynamic interests from historical interactions for predicting the next potential item. Although lots of research work has achieved remarkable progress, they are still plagued by the common issues: data sparsity of limited supervised signals and data noise of accidentally clicking. To this end, several works have attempted to address these issues, which ignored the complex association of items across several sequences. Along this line, with the aim of learning representative item embedding to alleviate this dilemma, we propose GUESR, from the view of graph contrastive learning. Specifically, we first construct the Global Item Relationship Graph (GIRG) from all interaction sequences and present the Bucket-Cluster Sampling (BCS) method to conduct the sub-graphs. Then, graph contrastive learning on this reduced graph is developed to enhance item representations with complex associations from the global view. We subsequently extend the CapsNet module with the elaborately introduced target-attention mechanism to derive users' dynamic preferences. Extensive experimental results have demonstrated our proposed GUESR could not only achieve significant improvements but also could be regarded as a general enhancement strategy to improve the performance in combination with other sequential recommendation methods.

Hao Wang, Yongqiang Han, Kefan Wang et al.

In the realm of recommendation systems, users exhibit a diverse array of behaviors when interacting with items. This phenomenon has spurred research into learning the implicit semantic relationships between these behaviors to enhance recommendation performance. However, these methods often entail high computational complexity. To address concerns regarding efficiency, pre-training presents a viable solution. Its objective is to extract knowledge from extensive pre-training data and fine-tune the model for downstream tasks. Nevertheless, previous pre-training methods have primarily focused on single-behavior data, while multi-behavior data contains significant noise. Additionally, the fully fine-tuning strategy adopted by these methods still imposes a considerable computational burden. In response to this challenge, we propose DPCPL, the first pre-training and prompt-tuning paradigm tailored for Multi-Behavior Sequential Recommendation. Specifically, in the pre-training stage, we commence by proposing a novel Efficient Behavior Miner (EBM) to filter out the noise at multiple time scales, thereby facilitating the comprehension of the contextual semantics of multi-behavior sequences. Subsequently, we propose to tune the pre-trained model in a highly efficient manner with the proposed Customized Prompt Learning (CPL) module, which generates personalized, progressive, and diverse prompts to fully exploit the potential of the pre-trained model effectively. Extensive experiments on three real-world datasets have unequivocally demonstrated that DPCPL not only exhibits high efficiency and effectiveness, requiring minimal parameter adjustments but also surpasses the state-of-the-art performance across a diverse range of downstream tasks.

Yongqiang Han, Kai Cheng, Kefan Wang et al.

In recommendation systems, users often exhibit multiple behaviors, such as browsing, clicking, and purchasing. Multi-behavior sequential recommendation (MBSR) aims to consider these different behaviors in an integrated manner to improve the recommendation performance of the target behavior. However, some behavior data will also bring inevitable noise to the modeling of user interests. Some research efforts focus on data denoising from the frequency domain perspective to improve the accuracy of user preference prediction. These studies indicate that low-frequency information tends to be valuable and reliable, while high-frequency information is often associated with noise. In this paper, we argue that high-frequency information is by no means insignificant. Further experimental results highlight that low frequency corresponds to the purity of user interests, while high frequency corresponds to the diversity of user interests. Building upon this finding, we proposed our model PDB4Rec, which efficiently extracts information across various frequency bands and their relationships, and introduces Boostrapping Balancer mechanism to balance their contributions for improved recommendation performance. Sufficient experiments on real-world datasets demonstrate the effectiveness and efficiency of our model.