Lalitesh Morishetti

Yanan Cao, Farnaz Fallahi, Murali Mohana Krishna Dandu et al.

Large Language Models (LLMs) have demonstrated impressive capabilities in reasoning and prediction across different domains. Yet, their ability to infer temporal regularities from structured behavioral data remains underexplored. This paper presents a systematic study investigating whether LLMs can predict time intervals between recurring user actions, such as repeated purchases, and how different levels of contextual information shape their predictive behavior. Using a simple but representative repurchase scenario, we benchmark state-of-the-art LLMs in zero-shot settings against both statistical and machine-learning models. Two key findings emerge. First, while LLMs surpass lightweight statistical baselines, they consistently underperform dedicated machine-learning models, showing their limited ability to capture quantitative temporal structure. Second, although moderate context can improve LLM accuracy, adding further user-level detail degrades performance. These results challenge the assumption that "more context leads to better reasoning". Our study highlights fundamental limitations of today's LLMs in structured temporal inference and offers guidance for designing future context-aware hybrid models that integrate statistical precision with linguistic flexibility.

Zezhong Fan, Ziheng Chen, Luyi Ma et al.

Generative recommendation (GeneRec) has introduced a new paradigm that represents items as discrete semantic tokens and predicts items in a generative manner. Despite its strong performance across multiple recommendation tasks, existing GeneRec approaches still suffer from severe popularity bias and may even exacerbate it. In this work, we conduct a comprehensive empirical analysis to uncover the root causes of this phenomenon, yielding two core insights: 1) imbalanced tokenization inherits and can further amplify popularity bias from historical item interactions; 2) current training procedures disproportionately favor popular tokens while neglecting semantic relationships among tokens, thereby intensifying popularity bias. Building on these insights, we propose CRAB, a post-hoc debiasing strategy for GeneRec that alleviates popularity bias by mitigating frequency imbalance among semantic tokens. Specifically, given a well-trained model, we first rebalance the codebook by splitting over-popular tokens while preserving their hierarchical semantic structure. Based on the adjusted codebook, we further introduce a tree-structured regularizer to enhance semantic consistency, encouraging more informative representations for unpopular tokens during training. Experiments on real-world datasets demonstrate that CRAB significantly improves recommendation performance by effectively alleviating popularity bias.

Shanu Vashishtha, Abhay Kumar, Lalitesh Morishetti et al.

E-commerce platforms have a vast catalog of items to cater to their customers' shopping interests. Most of these platforms assist their customers in the shopping process by offering optimized recommendation carousels, designed to help customers quickly locate their desired items. Many models have been proposed in academic literature to generate and enhance the ranking and recall set of items in these carousels. Conventionally, the accompanying carousel title text (header) of these carousels remains static. In most instances, a generic text such as "Items similar to your current viewing" is utilized. Fixed variations such as the inclusion of specific attributes "Other items from a similar seller" or "Items from a similar brand" in addition to "frequently bought together" or "considered together" are observed as well. This work proposes a novel approach to customize the header generation process of these carousels. Our work leverages user-generated reviews that lay focus on specific attributes (aspects) of an item that were favorably perceived by users during their interaction with the given item. We extract these aspects from reviews and train a graph neural network-based model under the framework of a conditional ranking task. We refer to our innovative methodology as Dynamic Text Snippets (DTS) which generates multiple header texts for an anchor item and its recall set. Our approach demonstrates the potential of utilizing user-generated reviews and presents a unique paradigm for exploring increasingly context-aware recommendation systems.

Shanu Vashishtha, Abhinav Prakash, Lalitesh Morishetti et al.

Text-to-image models such as stable diffusion have opened a plethora of opportunities for generating art. Recent literature has surveyed the use of text-to-image models for enhancing the work of many creative artists. Many e-commerce platforms employ a manual process to generate the banners, which is time-consuming and has limitations of scalability. In this work, we demonstrate the use of text-to-image models for generating personalized web banners with dynamic content for online shoppers based on their interactions. The novelty in this approach lies in converting users' interaction data to meaningful prompts without human intervention. To this end, we utilize a large language model (LLM) to systematically extract a tuple of attributes from item meta-information. The attributes are then passed to a text-to-image model via prompt engineering to generate images for the banner. Our results show that the proposed approach can create high-quality personalized banners for users.

Ziheng Chen, Jin Huang, Jiali Cheng et al.

Tree ensembles are widely recognized for their effectiveness in classification tasks, achieving state-of-the-art performance across diverse domains, including bioinformatics, finance, and medical diagnosis. With increasing emphasis on data privacy and the \textit{right to be forgotten}, several unlearning algorithms have been proposed to enable tree ensembles to forget sensitive information. However, existing methods are often tailored to a particular model or rely on the discrete tree structure, making them difficult to generalize to complex ensembles and inefficient for large-scale datasets. To address these limitations, we propose FUTURE, a novel unlearning algorithm for tree ensembles. Specifically, we formulate the problem of forgetting samples as a gradient-based optimization task. In order to accommodate non-differentiability of tree ensembles, we adopt the probabilistic model approximations within the optimization framework. This enables end-to-end unlearning in an effective and efficient manner. Extensive experiments on real-world datasets show that FUTURE yields significant and successful unlearning performance.

Luyi Ma, Wanjia Zhang, Kai Zhao et al.

Generative models have recently demonstrated strong potential in multi-behavior recommendation systems, leveraging the expressive power of transformers and tokenization to generate personalized item sequences. However, their adoption is hindered by (1) the lack of explicit information for token reasoning, (2) high computational costs due to quadratic attention complexity and dense sequence representations after tokenization, and (3) limited multi-scale modeling over user history. In this work, we propose GRACE (Generative Recommendation via journey-aware sparse Attention on Chain-of-thought tokEnization), a novel generative framework for multi-behavior sequential recommendation. GRACE introduces a hybrid Chain-of-Thought (CoT) tokenization method that encodes user-item interactions with explicit attributes from product knowledge graphs (e.g., category, brand, price) over semantic tokenization, enabling interpretable and behavior-aligned generation. To address the inefficiency of standard attention, we design a Journey-Aware Sparse Attention (JSA) mechanism, which selectively attends to compressed, intra-, inter-, and current-context segments in the tokenized sequence. Experiments on two real-world datasets show that GRACE significantly outperforms state-of-the-art baselines, achieving up to +106.9% HR@10 and +106.7% NDCG@10 improvement over the state-of-the-art baseline on the Home domain, and +22.1% HR@10 on the Electronics domain. GRACE also reduces attention computation by up to 48% with long sequences.

Zikun Ye, Reza Yousefi Maragheh, Lalitesh Morishetti et al.

This paper aims to investigate and achieve seller-side fairness within online marketplaces, where many sellers and their items are not sufficiently exposed to customers in an e-commerce platform. This phenomenon raises concerns regarding the potential loss of revenue associated with less exposed items as well as less marketplace diversity. We introduce the notion of seller-side outcome fairness and build an optimization model to balance collected recommendation rewards and the fairness metric. We then propose a gradient-based data-driven algorithm based on the duality and bandit theory. Our numerical experiments on real e-commerce data sets show that our algorithm can lift seller fairness measures while not hurting metrics like collected Gross Merchandise Value (GMV) and total purchases.

Lalitesh Morishetti, Abhay Kumar, Jonathan Scott et al.

In this paper, we present a novel model architecture for optimizing personalized product search ranking using a multi-task learning (MTL) framework. Our approach uniquely integrates tabular and non-tabular data, leveraging a pre-trained TinyBERT model for semantic embeddings and a novel sampling technique to capture diverse customer behaviors. We evaluate our model against several baselines, including XGBoost, TabNet, FT-Transformer, DCN-V2, and MMoE, focusing on their ability to handle mixed data types and optimize personalized ranking. Additionally, we propose a scalable relevance labeling mechanism based on click-through rates, click positions, and semantic similarity, offering an alternative to traditional human-annotated labels. Experimental results show that combining non-tabular data with advanced embedding techniques in multi-task learning paradigm significantly enhances model performance. Ablation studies further underscore the benefits of incorporating relevance labels, fine-tuning TinyBERT layers, and TinyBERT query-product embedding interactions. These results demonstrate the effectiveness of our approach in achieving improved personalized product search ranking.