Deddy Jobson

Jie Yang, Yilin Li, Deddy Jobson

Promotions have been trending in the e-commerce marketplace to build up customer relationships and guide customers towards the desired actions. Since incentives are effective to engage customers and customers have different preferences for different types of incentives, the demand for personalized promotion decision making is increasing over time. However, research on promotion decision making has focused specifically on purchase conversion during the promotion period (the direct effect), while generally disregarding the enduring effect in the post promotion period. To achieve a better lift return on investment (lift ROI) on the enduring effect of the promotion and improve customer retention and loyalty, we propose a framework of multiple treatment promotion decision making by modeling each customer's direct and enduring response. First, we propose a customer direct and enduring effect (CDEE) model which predicts the customer direct and enduring response. With the help of the predictions of the CDEE, we personalize incentive allocation to optimize the enduring effect while keeping the cost under the budget. To estimate the effect of decision making, we apply an unbiased evaluation approach of business metrics with randomized control trial (RCT) data. We compare our method with benchmarks using two promotions in Mercari and achieve significantly better results.

Deddy Jobson, Muktti Shukla, Phuong Dinh et al.

E-commerce marketplaces make use of a number of marketing channels like emails, push notifications, etc. to reach their users and stimulate purchases. Personalized emails especially are a popular touch point for marketers to inform users of latest items in stock, especially for those who stopped visiting the marketplace. Such emails contain personalized recommendations tailored to each user's interests, enticing users to buy relevant items. A common limitation of these emails is that the primary entry point, the title of the email, tends to follow fixed templates, failing to inspire enough interest in the contents. In this work, we explore the potential of large language models (LLMs) for generating thematic titles that reflect the personalized content of the emails. We perform offline simulations and conduct online experiments on the order of millions of users, finding our techniques useful in improving the engagement between customers and our emails. We highlight key findings and learnings as we productionize the safe and automated generation of email titles for millions of users.

Yuki Uehara, Shunnosuke Ikeda, Naoki Nishimura et al.

In two-sided marketplaces such as online flea markets, recommender systems for providing consumers with personalized item rankings play a key role in promoting transactions between providers and consumers. Meanwhile, two-sided marketplaces face the problem of balancing consumer satisfaction and fairness among items to stimulate activity of item providers. Saito and Joachims (2022) devised an impact-based fair ranking method for maximizing the Nash social welfare based on fair division; however, this method, which requires solving a large-scale constrained nonlinear optimization problem, is very difficult to apply to practical-scale recommender systems. We thus propose a fast solution to the impact-based fair ranking problem. We first transform the fair ranking problem into an unconstrained optimization problem and then design a gradient ascent method that repeatedly executes the Sinkhorn algorithm. Experimental results demonstrate that our algorithm provides fair rankings of high quality and is about 1000 times faster than application of commercial optimization software.

Deddy Jobson, Yilin Li

The inaugural ACM International Conference on AI-powered Software introduced the AIware Challenge, prompting researchers to explore AI-driven tools for optimizing conference programs through constrained optimization. We investigate the use of Large Language Models (LLMs) for program scheduling, focusing on zero-shot learning and integer programming to measure paper similarity. Our study reveals that LLMs, even under zero-shot settings, create reasonably good first drafts of conference schedules. When clustering papers, using only titles as LLM inputs produces results closer to human categorization than using titles and abstracts with TFIDF. The code has been made publicly available.

Deddy Jobson, Eddy Hudson

Regression is typically treated as a curve-fitting process where the goal is to fit a prediction function to data. With the help of conditional generative adversarial networks, we propose to solve this age-old problem in a different way; we aim to learn a prediction function whose outputs, when paired with the corresponding inputs, are indistinguishable from feature-label pairs in the training dataset. We show that this approach to regression makes fewer assumptions on the distribution of the data we are fitting to and, therefore, has better representation capabilities. We draw parallels with generalized linear models in statistics and show how our proposal serves as an extension of them to neural networks. We demonstrate the superiority of this new approach to standard regression with experiments on multiple synthetic and publicly available real-world datasets, finding encouraging results, especially with real-world heavy-tailed regression datasets. To make our work more reproducible, we release our source code. Link to repository: https://anonymous.4open.science/r/regressGAN-7B71/