Peter A. Gloor

Cristobal J. Garcia, Peter A. Gloor, Julia Gluesing et al.

Where science, design, business and art meet, COINs13 looks at the emerging forces behind the phenomena of open-source, creative, entrepreneurial and social movements. COINs13 combines a wide range of interdisciplinary fields such as social network analysis, group dynamics, design and visualization, information systems, collective action and the psychology and sociality of collaboration. The COINs13 conference theme is Learning from the Swarm. The papers in this volume explore what is relevant with regard to the innovative powers of creative and civic swarms, what are the observable qualities of virtual collaboration and mobilization, and how does the quest for global cooperation affect local networks.

Aarav Patel, Peter Gloor

Environmental Social Governance (ESG) is a widely used metric that measures the sustainability of a company practices. Currently, ESG is determined using self-reported corporate filings, which allows companies to portray themselves in an artificially positive light. As a result, ESG evaluation is subjective and inconsistent across raters, giving executives mixed signals on what to improve. This project aims to create a data-driven ESG evaluation system that can provide better guidance and more systemized scores by incorporating social sentiment. Social sentiment allows for more balanced perspectives which directly highlight public opinion, helping companies create more focused and impactful initiatives. To build this, Python web scrapers were developed to collect data from Wikipedia, Twitter, LinkedIn, and Google News for the S&P 500 companies. Data was then cleaned and passed through NLP algorithms to obtain sentiment scores for ESG subcategories. Using these features, machine-learning algorithms were trained and calibrated to S&P Global ESG Ratings to test their predictive capabilities. The Random-Forest model was the strongest model with a mean absolute error of 13.4% and a correlation of 26.1% (p-value 0.0372), showing encouraging results. Overall, measuring ESG social sentiment across sub-categories can help executives focus efforts on areas people care about most. Furthermore, this data-driven methodology can provide ratings for companies without coverage, allowing more socially responsible firms to thrive.

P. A. Gloor, A. Fronzetti Colladon, E. Altuntas et al.

Can we really "read the mind in the eyes"? Moreover, can AI assist us in this task? This paper answers these two questions by introducing a machine learning system that predicts personality characteristics of individuals on the basis of their face. It does so by tracking the emotional response of the individual's face through facial emotion recognition (FER) while watching a series of 15 short videos of different genres. To calibrate the system, we invited 85 people to watch the videos, while their emotional responses were analyzed through their facial expression. At the same time, these individuals also took four well-validated surveys of personality characteristics and moral values: the revised NEO FFI personality inventory, the Haidt moral foundations test, the Schwartz personal value system, and the domain-specific risk-taking scale (DOSPERT). We found that personality characteristics and moral values of an individual can be predicted through their emotional response to the videos as shown in their face, with an accuracy of up to 86% using gradient-boosted trees. We also found that different personality characteristics are better predicted by different videos, in other words, there is no single video that will provide accurate predictions for all personality characteristics, but it is the response to the mix of different videos that allows for accurate prediction.

D. Aloini, A. Fronzetti Colladon, P. Gloor et al.

Purpose The purpose of the research is to conduct an exploratory investigation of the material handling activities of an Italian logistics hub. Wearable sensors and other smart tools were used for collecting human and environmental features during working activities. These factors were correlated with workers' performance and well-being. Design/methodology/approach Human and environmental factors play an important role in operations management activities since they significantly influence employees' performance, well-being and safety. Surprisingly, empirical studies about the impact of such aspects on logistics operations are still very limited. Trying to fill this gap, the research empirically explores human and environmental factors affecting the performance of logistics workers exploiting smart tools. Findings Results suggest that human attitudes, interactions, emotions and environmental conditions remarkably influence workers' performance and well-being, however, showing different relationships depending on individual characteristics of each worker. Practical implications The authors' research opens up new avenues for profiling employees and adopting an individualized human resource management, providing managers with an operational system capable to potentially check and improve workers' well-being and performance. Originality/value The originality of the study comes from the in-depth exploration of human and environmental factors using body-worn sensors during work activities, by recording individual, collaborative and environmental data in real-time. To the best of the authors' knowledge, the current paper is the first time that such a detailed analysis has been carried out in real-world logistics operations.

P. Gloor, A. Fronzetti Colladon, J. M. de Oliveira et al.

Internet and social media offer firms novel ways of managing their marketing strategy and gain competitive advantage. The groups of users expressing themselves on the Internet about a particular topic, product, or brand are frequently called a virtual tribe or E-tribe. However, there are no automatic tools for identifying and studying the characteristics of these virtual tribes. Towards this aim, this paper presents Tribefinder, a system to reveal Twitter users' tribal affiliations, by analyzing their tweets and language use. To show the potential of this instrument, we provide an example considering three specific tribal macro-categories: alternative realities, lifestyle, and recreation. In addition, we discuss the different characteristics of each identified tribe, in terms of use of language and social interaction metrics. Tribefinder illustrates the importance of adopting a new lens for studying virtual tribes, which is crucial for firms to properly design their marketing strategy, and for scholars to extend prior marketing research.

G. Antonacci, A. Fronzetti Colladon, A. Stefanini et al.

Purpose: The purpose of this paper is to identify the factors influencing the growth of healthcare virtual communities of practice (VCoPs) through a seven-year longitudinal study conducted using metrics from social-network and semantic analysis. By studying online communication along the three dimensions of social interactions (connectivity, interactivity and language use), the authors aim to provide VCoP managers with valuable insights to improve the success of their communities. Design/methodology/approach: Communications over a period of seven years (April 2008 to April 2015) and between 14,000 members of 16 different healthcare VCoPs coexisting on the same web platform were analysed. Multilevel regression models were used to reveal the main determinants of community growth over time. Independent variables were derived from social network and semantic analysis measures. Findings: Results show that structural and content-based variables predict the growth of the community. Progressively, more people will join a community if its structure is more centralised, leaders are more dynamic (they rotate more) and the language used in the posts is less complex. Research limitations/implications: The available data set included one Web platform and a limited number of control variables. To consolidate the findings of the present study, the experiment should be replicated on other healthcare VCoPs. Originality/value: The study provides useful recommendations for setting up and nurturing the growth of professional communities, considering, at the same time, the interaction patterns among the community members, the dynamic evolution of these interactions and the use of language. New analytical tools are presented, together with the use of innovative interaction metrics, that can significantly influence community growth, such as rotating leadership.

Luis A. Corujo, Peter A. Gloor, Emily Kieson et al.

Creating intelligent systems capable of recognizing emotions is a difficult task, especially when looking at emotions in animals. This paper describes the process of designing a "proof of concept" system to recognize emotions in horses. This system is formed by two elements, a detector and a model. The detector is a fast region-based convolutional neural network that detects horses in an image. The model is a convolutional neural network that predicts the emotions of those horses. These two elements were trained with multiple images of horses until they achieved high accuracy in their tasks. In total, 400 images of horses were collected and labeled to train both the detector and the model while 40 were used to test the system. Once the two components were validated, they were combined into a testable system that would detect equine emotions based on established behavioral ethograms indicating emotional affect through head, neck, ear, muzzle and eye position. The system showed an accuracy of 80% on the validation set and 65% on the test set, demonstrating that it is possible to predict emotions in animals using autonomous intelligent systems. Such a system has multiple applications including further studies in the growing field of animal emotions as well as in the veterinary field to determine the physical welfare of horses or other livestock.

P. A. Gloor, A. Fronzetti Colladon, F. Grippa et al.

We measure and predict states of Activation and Happiness using a body sensing application connected to smartwatches. Through the sensors of commercially available smartwatches we collect individual mood states and correlate them with body sensing data such as acceleration, heart rate, light level data, and location, through the GPS sensor built into the smartphone connected to the smartwatch. We polled users on the smartwatch for seven weeks four times per day asking for their mood state. We found that both Happiness and Activation are negatively correlated with heart beats and with the levels of light. People tend to be happier when they are moving more intensely and are feeling less activated during weekends. We also found that people with a lower Conscientiousness and Neuroticism and higher Agreeableness tend to be happy more frequently. In addition, more Activation can be predicted by lower Openness to experience and higher Agreeableness and Conscientiousness. Lastly, we find that tracking people's geographical coordinates might play an important role in predicting Happiness and Activation. The methodology we propose is a first step towards building an automated mood tracking system, to be used for better teamwork and in combination with social network analysis studies.

A. Fronzetti Colladon, P. Gloor, D. F. Iezzi

According to Freud "words were originally magic and to this day words have retained much of their ancient magical power". By words, behaviors are transformed and problems are solved. The way we use words reveals our intentions, goals and values. Novel tools for text analysis help understand the magical power of words. This power is multiplied, if it is combined with the study of social networks, i.e. with the analysis of relationships among social units. This special issue of the International Journal of Information Management, entitled "Combining Social Network Analysis and Text Mining: from Theory to Practice", includes heterogeneous and innovative research at the nexus of text mining and social network analysis. It aims to enrich work at the intersection of these fields, which still lags behind in theoretical, empirical, and methodological foundations. The nine articles accepted for inclusion in this special issue all present methods and tools that have business applications. They are summarized in this editorial introduction.

A. Fronzetti Colladon, P. A. Gloor

This paper investigates the research question if senders of large amounts of irrelevant or unsolicited information - commonly called "spammers" - distort the network structure of social networks. Two large social networks are analyzed, the first extracted from the Twitter discourse about a big telecommunication company, and the second obtained from three years of email communication of 200 managers working for a large multinational company. This work compares network robustness and the stability of centrality and interaction metrics, as well as the use of language, after removing spammers and the most and least connected nodes. The results show that spammers do not significantly alter the structure of the information-carrying network, for most of the social indicators. The authors additionally investigate the correlation between e-mail subject line and content by tracking language sentiment, emotionality, and complexity, addressing the cases where collecting email bodies is not permitted for privacy reasons. The findings extend the research about robustness and stability of social networks metrics, after the application of graph simplification strategies. The results have practical implication for network analysts and for those company managers who rely on network analytics (applied to company emails and social media data) to support their decision-making processes.

P. Gloor, A. Fronzetti Colladon, G. Giacomelli et al.

We investigate the impact of a novel method called "virtual mirroring" to promote employee self-reflection and impact customer satisfaction. The method is based on measuring communication patterns, through social network and semantic analysis, and mirroring them back to the individual. Our goal is to demonstrate that self-reflection can trigger a change in communication behaviors, which lead to increased customer satisfaction. We illustrate and test our approach analyzing e-mails of a large global services company by comparing changes in customer satisfaction associated with team leaders exposed to virtual mirroring (the experimental group). We find an increase in customer satisfaction in the experimental group and a decrease in the control group (team leaders not involved in the virtual mirroring process). With regard to the individual communication indicators, we find that customer satisfaction is higher when employees are more responsive, use a simpler language, are embedded in less centralized communication networks, and show more stable leadership patterns.

P. A. Gloor, A. Fronzetti Colladon, F. Grippa et al.

In this study we propose a method based on e-mail social network analysis to compare the communication behavior of managers who voluntarily quit their job and managers who decide to stay. Collecting 18 months of e-mail, we analyzed the communication behavior of 866 managers, out of which 111 left a large global service company. We compared differences in communication patterns by computing social network metrics, such as betweenness and closeness centrality, and content analysis indicators, such as emotionality and complexity of the language used. To study the emergence of managers' disengagement, we made a distinction based on the period of e-mail data examined. We observed communications during months 5 and 4 before managers left, and found significant variations in both their network structure and use of language. Results indicate that on average managers who quit had lower closeness centrality and less engaged conversations. In addition, managers who chose to quit tended to shift their communication behavior starting from 5 months before leaving, by increasing their degree and closeness centrality, the complexity of their language, as well as their oscillations in betweenness centrality and the number of "nudges" they need to send to peers before getting an answer.

M. Elshendy, A. Fronzetti Colladon, E. Battistoni et al.

This study looks for signals of economic awareness on online social media and tests their significance in economic predictions. The study analyses, over a period of two years, the relationship between the West Texas Intermediate daily crude oil price and multiple predictors extracted from Twitter, Google Trends, Wikipedia, and the Global Data on Events, Language, and Tone database (GDELT). Semantic analysis is applied to study the sentiment, emotionality and complexity of the language used. Autoregressive Integrated Moving Average with Explanatory Variable (ARIMAX) models are used to make predictions and to confirm the value of the study variables. Results show that the combined analysis of the four media platforms carries valuable information in making financial forecasting. Twitter language complexity, GDELT number of articles and Wikipedia page reads have the highest predictive power. This study also allows a comparison of the different fore-sighting abilities of each platform, in terms of how many days ahead a platform can predict a price movement before it happens. In comparison with previous work, more media sources and more dimensions of the interaction and of the language used are combined in a joint analysis.

Sebastian Duerr, Krystian Teodor Lange, Peter A. Gloor

The ability to persuade others is critical to professional and personal success. However, crafting persuasive messages is demanding and poses various challenges. We conducted nine exploratory case studies to identify adaptations that professional and non-professional writers make in written scenarios to increase their subjective persuasiveness. Furthermore, we identified challenges that those writers faced and identified strategies to resolve them with persuasive natural language generation, i.e., artificial intelligence. Our findings show that humans can achieve high degrees of persuasiveness (more so for professional-level writers), and artificial intelligence can complement them to achieve increased celerity and alignment in the process.

Sebastian Duerr, Peter A. Gloor

This literature review focuses on the use of Natural Language Generation (NLG) to automatically detect and generate persuasive texts. Extending previous research on automatic identification of persuasion in text, we concentrate on generative aspects through conceptualizing determinants of persuasion in five business-focused categories: benevolence, linguistic appropriacy, logical argumentation, trustworthiness, tools and datasets. These allow NLG to increase an existing message's persuasiveness. Previous research illustrates key aspects in each of the above mentioned five categories. A research agenda to further study persuasive NLG is developed. The review includes analysis of seventy-seven articles, outlining the existing body of knowledge and showing the steady progress in this research field.

Sebastian Duerr, Josephine van Delden, Buenyamin Oezkaya et al.

This paper describes three experiments measuring interaction of humans with garden plants. In particular, body movement of a human conducting eurythmic dances near the plants (beetroots, tomatoes, lettuce) is correlated with the action potential measured by a plant SpikerBox, a device measuring the electrical activity of plants, and the leaf movement of the plant, tracked with a camera. The first experiment shows that our measurement system captures external stimuli identically for different plants, validating the measurement system. The second experiment illustrates that the plants' response is correlated to the movements of the dancer. The third experiment indicates that plants that have been exposed for multiple weeks to eurythmic dancing might respond differently to plants which are exposed for the first time to eurythmic dancing.

Pascal Budner, Joscha Eirich, Peter A. Gloor

We introduce a system to measure individual happiness based on interpreting body sensors on smartwatches. In our prototype system we use a Pebble smartwatch to track activity, heartrate, light level, and GPS coordinates, and extend it with external information such as weather data, humidity, and day of the week. Training our machine learning-based mood prediction system using random forests with data manually entered into the smartwatch, we achieve prediction accuracy of up to 94%. We find that besides body signals, the weather data exerts a strong influence on mood. In addition our system also allows us to identify friends who are indicators of our positive or negative mood.

Tobias Futterer, Peter A. Gloor, Tushar Malhotra et al.

More and more user-generated content is complementing conventional journalism. While we don't think that CNN or New York Times and its professional journalists will disappear anytime soon, formidable competition is emerging through humble Wikipedia editors. In earlier work (Becker 2012), we found that entertainment and sports news appeared on average about two hours earlier on Wikipedia than on CNN and Reuters online. In this project we build a news-reader that automatically identifies late-breaking news among the most recent Wikipedia articles and then displays it on a dedicated Web site.