Tao Di

Shitao Xiao, Zheng Liu, Yingxia Shao et al.

News recommendation calls for deep insights of news articles' underlying semantics. Therefore, pretrained language models (PLMs), like BERT and RoBERTa, may substantially contribute to the recommendation quality. However, it's extremely challenging to have news recommenders trained together with such big models: the learning of news recommenders requires intensive news encoding operations, whose cost is prohibitive if PLMs are used as the news encoder. In this paper, we propose a novel framework, {SpeedyFeed}, which efficiently trains PLMs-based news recommenders of superior quality. SpeedyFeed is highlighted for its light-weighted encoding pipeline, which gives rise to three major advantages. Firstly, it makes the intermedia results fully reusable for the training workflow, which removes most of the repetitive but redundant encoding operations. Secondly, it improves the data efficiency of the training workflow, where non-informative data can be eliminated from encoding. Thirdly, it further saves the cost by leveraging simplified news encoding and compact news representation. Extensive experiments show that SpeedyFeed leads to more than 100$\times$ acceleration of the training process, which enables big models to be trained efficiently and effectively over massive user data. The well-trained PLMs-based model from SpeedyFeed demonstrates highly competitive performance, where it outperforms the state-of-the-art news recommenders with significant margins. SpeedyFeed is also a model-agnostic framework, which is potentially applicable to a wide spectrum of content-based recommender systems; therefore, the whole framework is open-sourced to facilitate the progress in related areas.

Mengdan Zhu, Yufan Zhao, Tao Di et al.

News recommendation plays a critical role in online news platforms by helping users discover relevant content. Cross-domain news recommendation further requires inferring user's underlying information needs from heterogeneous signals that often extend beyond direct news consumption. A key challenge lies in moving beyond surface-level behaviors to capture deeper, reusable user interests while maintaining scalability in large-scale production systems. In this paper, we present a reinforcement learning framework that trains large language models to generate high-quality lists of interest-driven news search queries from cross-domain user signals. We formulate query-list generation as a policy optimization problem and employ GRPO with multiple reward signals. We systematically study two compute dimensions: inference-time sampling and model capacity, and empirically observe consistent improvements with increased compute that exhibit scaling-like behavior. Finally, we perform on-policy distillation to transfer the learned policy from a large, compute-intensive teacher to a compact student model suitable for scalable deployment. Extensive offline experiments, ablation studies and large-scale online A/B tests in a production news recommendation system demonstrate consistent gains in both interest modeling quality and downstream recommendation performance.

Chuhan Wu, Fangzhao Wu, Tao Di et al.

Native ad is a popular type of online advertisement which has similar forms with the native content displayed on websites. Native ad CTR prediction is useful for improving user experience and platform revenue. However, it is challenging due to the lack of explicit user intent, and users' behaviors on the platform with native ads may not be sufficient to infer their interest in ads. Fortunately, user behaviors exist on many online platforms and they can provide complementary information for user interest mining. Thus, leveraging multi-platform user behaviors is useful for native ad CTR prediction. However, user behaviors are highly privacy-sensitive and the behavior data on different platforms cannot be directly aggregated due to user privacy concerns and data protection regulations like GDPR. Existing CTR prediction methods usually require centralized storage of user behavior data for user modeling and cannot be directly applied to the CTR prediction task with multi-platform user behaviors. In this paper, we propose a federated native ad CTR prediction method named FedCTR, which can learn user interest representations from their behaviors on multiple platforms in a privacy-preserving way. On each platform a local user model is used to learn user embeddings from the local user behaviors on that platform. The local user embeddings from different platforms are uploaded to a server for aggregation, and the aggregated user embeddings are sent to the ad platform for CTR prediction. Besides, we apply LDP and DP techniques to the local and aggregated user embeddings respectively for better privacy protection. Moreover, we propose a federated framework for model training with distributed models and user behaviors. Extensive experiments on real-world dataset show that FedCTR can effectively leverage multi-platform user behaviors for native ad CTR prediction in a privacy-preserving manner.