Thiago H. Silva

Thiago Magrin, Jordan Kobellarz, Pedro O. S. Vaz-de-Melo et al.

Political news on social media rarely circulates in isolation: audiences actively engage, react, and clash. Whether these interactions reflect agreement or conflict may depend on the ideological discrepancy between publishers and the news content they share. This study investigates this relationship using Facebook posts linking to political news during a Brazilian presidential election. We analyze five dimensions of engagement: ideological discrepancy between publishers and content, emotional responses, audience consensus, toxicity in posts, and content topics. Our results show that ideological discrepancy is associated with differences in engagement, exhibiting a nonlinear pattern: consensus declines under conditions of very high ideological mismatch and, in our data, also under very high alignment, while toxicity increases primarily under extreme mismatch. A statistical model indicates that emotional valence, toxicity, and ideological discrepancy are the factors most strongly associated with consensus. Among highly partisan publishers, higher toxicity is associated with increased audience consensus, suggesting that hostile discourse may co-occur with in-group agreement in strongly ideological contexts. Overall, these findings highlight how ideological discrepancy, emotional reactions, and interaction dynamics are associated with consensus and polarization in online political engagement.

Neemias B. da Silva, John Harrison, Rodrigo Minetto et al.

Understanding how visual content communicates sentiment is critical in an era where online interaction is increasingly dominated by this kind of media on social platforms. However, this remains a challenging problem, as sentiment perception is closely tied to complex, scene-level semantics. In this paper, we propose an original framework, MLLMsent, to investigate the sentiment reasoning capabilities of Multimodal Large Language Models (MLLMs) through three perspectives: (1) using those MLLMs for direct sentiment classification from images; (2) associating them with pre-trained LLMs for sentiment analysis on automatically generated image descriptions; and (3) fine-tuning the LLMs on sentiment-labeled image descriptions. Experiments on a recent and established benchmark demonstrate that our proposal, particularly the fine-tuned approach, achieves state-of-the-art results outperforming Lexicon-, CNN-, and Transformer-based baselines by up to 30.9%, 64.8%, and 42.4%, respectively, across different levels of evaluators' agreement and sentiment polarity categories. Remarkably, in a cross-dataset test, without any training on these new data, our model still outperforms, by up to 8.26%, the best runner-up, which has been trained directly on them. These results highlight the potential of the proposed visual reasoning scheme for advancing affective computing, while also establishing new benchmarks for future research.

Gustavo Santos, Vinicius F. S. Mota, Fabricio Benevenuto et al.

Information and communications technologies have enabled the rise of the phenomenon named sharing economy, which represents activities between people, coordinated by online platforms, to obtain, provide, or share access to goods and services. In hosting services of the sharing economy, it is common to have a personal contact between the host and guest, and this may affect users' decision to do negative reviews, as negative reviews can damage the offered services. To evaluate this issue, we collected reviews from two sharing economy platforms, Airbnb and Couchsurfing, and from one platform that works mostly with hotels (traditional economy), Booking.com, for some cities in Brazil and the USA. Trough a sentiment analysis, we found that reviews in the sharing economy tend to be considerably more positive than those in the traditional economy. This can represent a problem in those systems, as an experiment with volunteers performed in this study suggests. In addition, we discuss how to exploit the results obtained to help improve users' decision making.

Diego O. Rodrigues, Frances A. Santos, Geraldo P. Rocha Filho et al.

The growing of cities has resulted in innumerable technical and managerial challenges for public administrators such as energy consumption, pollution, urban mobility and even supervision of private and public spaces in an appropriate way. Urban Computing emerges as a promising paradigm to solve such challenges, through the extraction of knowledge, from a large amount of heterogeneous data existing in urban space. Moreover, Urban Computing correlates urban sensing, data management, and analysis to provide services that have the potential to improve the quality of life of the citizens of large urban centers. Consider this context, this chapter aims to present the fundamentals of Urban Computing and the steps necessary to develop an application in this area. To achieve this goal, the following questions will be investigated, namely: (i) What are the main research problems of Urban Computing?; (ii) What are the technological challenges for the implementation of services in Urban Computing?; (iii) What are the main methodologies used for the development of services in Urban Computing?; and (iv) What are the representative applications in this field?

Diego P. Tsutsumi, Amanda Fenerich, Thiago H. Silva

The identification of strategic business partnerships can potentially provide competitive advantages for businesses; however, due to the dynamics and uncertainty present in business environments, this task could be challenging. To help businesses in this task, this study presents a similarity model between businesses that consider the opinions of users on content shared by businesses on social media. Thus, this model captures significant virtual relationships among businesses that are generated by users in the virtual world. Besides, we propose an algorithm for detecting business communities in the considered model. We also propose an algorithm to identify possible business outliers in the detected communities, which could represent an automatic way to identify non-obvious relations that might deserve particular attention of business owners. By exploring approximately 280 million user reactions on Facebook, we show that our results could favor the development of, for example, a new strategic business partnership recommendation service.

Wyverson B. de Oliveira, Leyza B. Dorini, Rodrigo Minetto et al.

Opinion mining in outdoor images posted by users during different activities can provide valuable information to better understand urban areas. In this regard, we propose a framework to classify the sentiment of outdoor images shared by users on social networks. We compare the performance of state-of-the-art ConvNet architectures, and one specifically designed for sentiment analysis. We also evaluate how the merging of deep features and semantic information derived from the scene attributes can improve classification and cross-dataset generalization performance. The evaluation explores a novel dataset, namely OutdoorSent, and other datasets publicly available. We observe that the incorporation of knowledge about semantic attributes improves the accuracy of all ConvNet architectures studied. Besides, we found that exploring only images related to the context of the study, outdoor in our case, is recommended, i.e., indoor images were not significantly helpful. Furthermore, we demonstrated the applicability of our results in the city of Chicago, USA, showing that they can help to improve the knowledge of subjective characteristics of different areas of the city. For instance, particular areas of the city tend to concentrate more images of a specific class of sentiment, which are also correlated with median income, opening up opportunities in different fields.