Duncan Brumby

Qing Nancy Xia, Advait Sarkar, Duncan Brumby et al.

Spreadsheet collaboration provides valuable opportunities for learning and expertise sharing between colleagues. Sharing expertise is essential for the retention of important technical skillsets within organisations, but previous studies suggest that spreadsheet experts often fail to disseminate their knowledge to others. We suggest that social norms and beliefs surrounding the value of spreadsheet use significantly influence user engagement in sharing behaviours. To explore this, we conducted 31 semi-structured interviews with professional spreadsheet users from two separate samples. We found that spreadsheet providers face challenges in adapting highly personalised strategies to often subjective standards and evaluating the appropriate social timing of sharing. In addition, conflicted self-evaluations of one's spreadsheet expertise, dismissive normative beliefs about the value of this knowledge, and concerns about the potential disruptions associated with collaboration can further deter sharing. We suggest these observations reflect the challenges of long-term learning in feature-rich software designed primarily with initial learnability in mind. We therefore provide implications for design to navigate this tension. Overall, our findings demonstrate how the complex interaction between technology design and social dynamics can shape collaborative learning behaviours in the context of feature-rich software.

Qing, Xia, Marios Constantinides et al.

Generative AI (GenAI) tools are rapidly transforming knowledge work, making AI literacy a critical priority for organizations. However, research on AI literacy lacks empirical insight into how knowledge workers' beliefs around GenAI literacy are shaped by the social dynamics of the workplace, and how workers learn to apply GenAI tools in these environments. To address this gap, we conducted in-depth interviews with 19 knowledge workers across multiple sectors to examine how they develop GenAI competencies in real-world professional contexts. We found that, while knowledge sharing from colleagues supported learning, the ability to remove cues indicating GenAI use was perceived as validation of domain expertise. These behaviours ultimately reduced opportunities for learning via knowledge sharing and undermined transparency. To advance workplace AI literacy, we argue for fostering open dialogue, increasing visibility of user-generated knowledge, and greater emphasis on the benefits of collaborative learning for navigating rapid technological developments.