15.5LGSep 5, 2023
RDGSL: Dynamic Graph Representation Learning with Structure LearningSiwei Zhang, Yun Xiong, Yao Zhang et al.
Temporal Graph Networks (TGNs) have shown remarkable performance in learning representation for continuous-time dynamic graphs. However, real-world dynamic graphs typically contain diverse and intricate noise. Noise can significantly degrade the quality of representation generation, impeding the effectiveness of TGNs in downstream tasks. Though structure learning is widely applied to mitigate noise in static graphs, its adaptation to dynamic graph settings poses two significant challenges. i) Noise dynamics. Existing structure learning methods are ill-equipped to address the temporal aspect of noise, hampering their effectiveness in such dynamic and ever-changing noise patterns. ii) More severe noise. Noise may be introduced along with multiple interactions between two nodes, leading to the re-pollution of these nodes and consequently causing more severe noise compared to static graphs. In this paper, we present RDGSL, a representation learning method in continuous-time dynamic graphs. Meanwhile, we propose dynamic graph structure learning, a novel supervisory signal that empowers RDGSL with the ability to effectively combat noise in dynamic graphs. To address the noise dynamics issue, we introduce the Dynamic Graph Filter, where we innovatively propose a dynamic noise function that dynamically captures both current and historical noise, enabling us to assess the temporal aspect of noise and generate a denoised graph. We further propose the Temporal Embedding Learner to tackle the challenge of more severe noise, which utilizes an attention mechanism to selectively turn a blind eye to noisy edges and hence focus on normal edges, enhancing the expressiveness for representation generation that remains resilient to noise. Our method demonstrates robustness towards downstream tasks, resulting in up to 5.1% absolute AUC improvement in evolving classification versus the second-best baseline.
Triangle Graph Interest Network for Click-through Rate PredictionWensen Jiang, Yizhu Jiao, Qingqin Wang et al.
Click-through rate prediction is a critical task in online advertising. Currently, many existing methods attempt to extract user potential interests from historical click behavior sequences. However, it is difficult to handle sparse user behaviors or broaden interest exploration. Recently, some researchers incorporate the item-item co-occurrence graph as an auxiliary. Due to the elusiveness of user interests, those works still fail to determine the real motivation of user click behaviors. Besides, those works are more biased towards popular or similar commodities. They lack an effective mechanism to break the diversity restrictions. In this paper, we point out two special properties of triangles in the item-item graphs for recommendation systems: Intra-triangle homophily and Inter-triangle heterophiy. Based on this, we propose a novel and effective framework named Triangle Graph Interest Network (TGIN). For each clicked item in user behavior sequences, we introduce the triangles in its neighborhood of the item-item graphs as a supplement. TGIN regards these triangles as the basic units of user interests, which provide the clues to capture the real motivation for a user clicking an item. We characterize every click behavior by aggregating the information of several interest units to alleviate the elusive motivation problem. The attention mechanism determines users' preference for different interest units. By selecting diverse and relative triangles, TGIN brings in novel and serendipitous items to expand exploration opportunities of user interests. Then, we aggregate the multi-level interests of historical behavior sequences to improve CTR prediction. Extensive experiments on both public and industrial datasets clearly verify the effectiveness of our framework.
Sub-graph Contrast for Scalable Self-Supervised Graph Representation LearningYizhu Jiao, Yun Xiong, Jiawei Zhang et al.
Graph representation learning has attracted lots of attention recently. Existing graph neural networks fed with the complete graph data are not scalable due to limited computation and memory costs. Thus, it remains a great challenge to capture rich information in large-scale graph data. Besides, these methods mainly focus on supervised learning and highly depend on node label information, which is expensive to obtain in the real world. As to unsupervised network embedding approaches, they overemphasize node proximity instead, whose learned representations can hardly be used in downstream application tasks directly. In recent years, emerging self-supervised learning provides a potential solution to address the aforementioned problems. However, existing self-supervised works also operate on the complete graph data and are biased to fit either global or very local (1-hop neighborhood) graph structures in defining the mutual information based loss terms. In this paper, a novel self-supervised representation learning method via Subgraph Contrast, namely \textsc{Subg-Con}, is proposed by utilizing the strong correlation between central nodes and their sampled subgraphs to capture regional structure information. Instead of learning on the complete input graph data, with a novel data augmentation strategy, \textsc{Subg-Con} learns node representations through a contrastive loss defined based on subgraphs sampled from the original graph instead. Compared with existing graph representation learning approaches, \textsc{Subg-Con} has prominent performance advantages in weaker supervision requirements, model learning scalability, and parallelization. Extensive experiments verify both the effectiveness and the efficiency of our work compared with both classic and state-of-the-art graph representation learning approaches on multiple real-world large-scale benchmark datasets from different domains.