Junwei Yin

Junwei Yin, Min Gao, Kai Shu et al.

The wide dissemination of fake news has affected our lives in many aspects, making fake news detection important and attracting increasing attention. Existing approaches make substantial contributions in this field by modeling news from a single-modal or multi-modal perspective. However, these modal-based methods can result in sub-optimal outcomes as they ignore reader behaviors in news consumption and authenticity verification. For instance, they haven't taken into consideration the component-by-component reading process: from the headline, images, comments, to the body, which is essential for modeling news with more granularity. To this end, we propose an approach of Emulating the behaviors of readers (Ember) for fake news detection on social media, incorporating readers' reading and verificating process to model news from the component perspective thoroughly. Specifically, we first construct intra-component feature extractors to emulate the behaviors of semantic analyzing on each component. Then, we design a module that comprises inter-component feature extractors and a sequence-based aggregator. This module mimics the process of verifying the correlation between components and the overall reading and verification sequence. Thus, Ember can handle the news with various components by emulating corresponding sequences. We conduct extensive experiments on nine real-world datasets, and the results demonstrate the superiority of Ember.

Shuli Wang, Junwei Yin, Changhao Li et al.

Semantic IDs (SIDs) define the generation space of generative recommendation and directly determine its personalization ceiling. However, existing tokenizers are trained independently with retrieval objectives, leaving personalization signals fully decoupled from the SID construction process -- a fundamental gap that causes generative retrieval to persistently lag behind discriminative ranking. In this paper, we rethink the essence of SIDs: \emph{ranking seeks argmax in item space while retrieval seeks argmax in token space; both are the same problem solved at different granularities.} Based on this insight, we propose \DIG (\textbf{D}iscrimination \textbf{I}s \textbf{G}eneration), which embeds the tokenizer inside a discriminative ranking model for end-to-end training -- the ranker naturally becomes a retrieval model, yielding two models from a single training run. \DIG is organized around a \emph{feature assignment taxonomy}: item-intrinsic static features are encoded into SIDs, user-item cross features (u2i) implicitly drive codebook boundaries toward recommendation decision boundaries during training, and an MLP$_\mathrm{u2t}$ distillation module approximates u2i at the token level for inference. Experiments on three public benchmarks and two industrial datasets demonstrate that \DIG simultaneously improves ranking, retrieval, and unified retrieval-ranking quality.

Shuli Wang, Junwei Yin, Changhao Li et al.

Scaling industrial recommender models has followed two parallel paradigms: \textbf{sample information scaling} -- enriching the information content of each training sample through deeper and longer behavior sequences -- and \textbf{model capacity scaling} -- unifying sequence modeling and feature interaction within a single Transformer backbone. However, these two paradigms still face two structural limitations. Firstly, sample information scaling methods encode only a subset of each historical interaction into the sequence token, leaving the majority of the original sample context unexploited and precluding the modeling of sample-level, time-varying features. Secondly, model capacity scaling methods are inherently constrained by the structural heterogeneity between sequential and non-sequential features, preventing the model from fully realizing its representational capacity. To address these issues, we propose \textbf{SIF} (\emph{Sample Is Feature}), which encodes each historical Raw Sample directly into the sequence token -- maximally preserving sample information while simultaneously resolving the heterogeneity between sequential and non-sequential features. SIF consists of two key components. The \textbf{Sample Tokenizer} quantizes each historical Raw Sample into a Token Sample via hierarchical group-adaptive quantization (HGAQ), enabling full sample-level context to be incorporated into the sequence efficiently. The \textbf{SIF-Mixer} then performs deep feature interaction over the homogeneous sample representations via token-level and sample-level mixing, fully unleashing the model's representational capacity. Extensive experiments on a large-scale industrial dataset validate SIF's effectiveness, and we have successfully deployed SIF on the Meituan food delivery platform.

Changhao Li, Junwei Yin, Zhilin Zeng et al.

Generative recommendation (GR) has recently emerged as a promising paradigm for industrial recommendations. GR leverages Semantic IDs (SIDs) to reduce the encoding-decoding space and employs the Next Token Prediction (NTP) framework to explore scaling laws. However, existing GR methods suffer from two critical issues: (1) a \textbf{seesaw phenomenon} in multi-business scenarios arises due to NTP's inability to capture complex cross-business behavioral patterns; and (2) a unified SID space causes \textbf{representation confusion} by failing to distinguish distinct semantic information across businesses. To address these issues, we propose Multi-Business Generative Recommendation (MBGR), the first GR framework tailored for multi-business scenarios. Our framework comprises three key components. First, we design a Business-aware semantic ID (BID) module that preserves semantic integrity via domain-aware tokenization. Then, we introduce a Multi-Business Prediction (MBP) structure to provide business-specific prediction capabilities. Furthermore, we develop a Label Dynamic Routing (LDR) module that transforms sparse multi-business labels into dense labels to further enhance the multi-business generation capability. Extensive offline and online experiments on Meituan's food delivery platform validate MBGR's effectiveness, and we have successfully deployed it in production.

Junwei Yin, Min Gao, Kai Shu et al.

The rapid proliferation of fake news on social media threatens social stability, creating an urgent demand for more effective detection methods. While many promising approaches have emerged, most rely on content analysis with limited semantic depth, leading to suboptimal comprehension of news content.To address this limitation, capturing broader-range semantics is essential yet challenging, as it introduces two primary types of noise: fully connecting sentences in news graphs often adds unnecessary structural noise, while highly similar but authenticity-irrelevant sentences introduce feature noise, complicating the detection process. To tackle these issues, we propose BREAK, a broad-range semantics model for fake news detection that leverages a fully connected graph to capture comprehensive semantics while employing dual denoising modules to minimize both structural and feature noise. The semantic structure denoising module balances the graph's connectivity by iteratively refining it between two bounds: a sequence-based structure as a lower bound and a fully connected graph as the upper bound. This refinement uncovers label-relevant semantic interrelations structures. Meanwhile, the semantic feature denoising module reduces noise from similar semantics by diversifying representations, aligning distinct outputs from the denoised graph and sequence encoders using KL-divergence to achieve feature diversification in high-dimensional space. The two modules are jointly optimized in a bi-level framework, enhancing the integration of denoised semantics into a comprehensive representation for detection. Extensive experiments across four datasets demonstrate that BREAK significantly outperforms existing fake news detection methods.

Chi Wang, Min Gao, Zongwei Wang et al.

With the rapid development of large language models, the generation of fake news has become increasingly effortless, posing a growing societal threat and underscoring the urgent need for reliable detection methods. Early efforts to identify LLM-generated fake news have predominantly focused on the textual content itself; however, because much of that content may appear coherent and factually consistent, the subtle traces of falsification are often difficult to uncover. Through distributional divergence analysis, we uncover prompt-induced linguistic fingerprints: statistically distinct probability shifts between LLM-generated real and fake news when maliciously prompted. Based on this insight, we propose a novel method named Linguistic Fingerprints Extraction (LIFE). By reconstructing word-level probability distributions, LIFE can find discriminative patterns that facilitate the detection of LLM-generated fake news. To further amplify these fingerprint patterns, we also leverage key-fragment techniques that accentuate subtle linguistic differences, thereby improving detection reliability. Our experiments show that LIFE achieves state-of-the-art performance in LLM-generated fake news and maintains high performance in human-written fake news. The code and data are available at https://anonymous.4open.science/r/LIFE-E86A.