Yongchun Zhu

Yongchun Zhu, Qiang Sheng, Juan Cao et al.

The wide spread of fake news is increasingly threatening both individuals and society. Great efforts have been made for automatic fake news detection on a single domain (e.g., politics). However, correlations exist commonly across multiple news domains, and thus it is promising to simultaneously detect fake news of multiple domains. Based on our analysis, we pose two challenges in multi-domain fake news detection: 1) domain shift, caused by the discrepancy among domains in terms of words, emotions, styles, etc. 2) domain labeling incompleteness, stemming from the real-world categorization that only outputs one single domain label, regardless of topic diversity of a news piece. In this paper, we propose a Memory-guided Multi-view Multi-domain Fake News Detection Framework (M$^3$FEND) to address these two challenges. We model news pieces from a multi-view perspective, including semantics, emotion, and style. Specifically, we propose a Domain Memory Bank to enrich domain information which could discover potential domain labels based on seen news pieces and model domain characteristics. Then, with enriched domain information as input, a Domain Adapter could adaptively aggregate discriminative information from multiple views for news in various domains. Extensive offline experiments on English and Chinese datasets demonstrate the effectiveness of M$^3$FEND, and online tests verify its superiority in practice. Our code is available at https://github.com/ICTMCG/M3FEND.

Yiqing Wu, Ruobing Xie, Yongchun Zhu et al.

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

Yongchun Zhu, Qiang Sheng, Juan Cao et al.

The wide dissemination of fake news is increasingly threatening both individuals and society. Fake news detection aims to train a model on the past news and detect fake news of the future. Though great efforts have been made, existing fake news detection methods overlooked the unintended entity bias in the real-world data, which seriously influences models' generalization ability to future data. For example, 97\% of news pieces in 2010-2017 containing the entity `Donald Trump' are real in our data, but the percentage falls down to merely 33\% in 2018. This would lead the model trained on the former set to hardly generalize to the latter, as it tends to predict news pieces about `Donald Trump' as real for lower training loss. In this paper, we propose an entity debiasing framework (\textbf{ENDEF}) which generalizes fake news detection models to the future data by mitigating entity bias from a cause-effect perspective. Based on the causal graph among entities, news contents, and news veracity, we separately model the contribution of each cause (entities and contents) during training. In the inference stage, we remove the direct effect of the entities to mitigate entity bias. Extensive offline experiments on the English and Chinese datasets demonstrate that the proposed framework can largely improve the performance of base fake news detectors, and online tests verify its superiority in practice. To the best of our knowledge, this is the first work to explicitly improve the generalization ability of fake news detection models to the future data. The code has been released at https://github.com/ICTMCG/ENDEF-SIGIR2022.

Beizhe Hu, Qiang Sheng, Juan Cao et al.

Fake news detection has been a critical task for maintaining the health of the online news ecosystem. However, very few existing works consider the temporal shift issue caused by the rapidly-evolving nature of news data in practice, resulting in significant performance degradation when training on past data and testing on future data. In this paper, we observe that the appearances of news events on the same topic may display discernible patterns over time, and posit that such patterns can assist in selecting training instances that could make the model adapt better to future data. Specifically, we design an effective framework FTT (Forecasting Temporal Trends), which could forecast the temporal distribution patterns of news data and then guide the detector to fast adapt to future distribution. Experiments on the real-world temporally split dataset demonstrate the superiority of our proposed framework. The code is available at https://github.com/ICTMCG/FTT-ACL23.

Zhenwei Tang, Shichao Pei, Zhao Zhang et al. · utoronto

Most real-world knowledge graphs (KG) are far from complete and comprehensive. This problem has motivated efforts in predicting the most plausible missing facts to complete a given KG, i.e., knowledge graph completion (KGC). However, existing KGC methods suffer from two main issues, 1) the false negative issue, i.e., the sampled negative training instances may include potential true facts; and 2) the data sparsity issue, i.e., true facts account for only a tiny part of all possible facts. To this end, we propose positive-unlabeled learning with adversarial data augmentation (PUDA) for KGC. In particular, PUDA tailors positive-unlabeled risk estimator for the KGC task to deal with the false negative issue. Furthermore, to address the data sparsity issue, PUDA achieves a data augmentation strategy by unifying adversarial training and positive-unlabeled learning under the positive-unlabeled minimax game. Extensive experimental results on real-world benchmark datasets demonstrate the effectiveness and compatibility of our proposed method.

Shuokai Li, Ruobing Xie, Yongchun Zhu et al.

Conversational recommender systems (CRS) aim to provide highquality recommendations in conversations. However, most conventional CRS models mainly focus on the dialogue understanding of the current session, ignoring other rich multi-aspect information of the central subjects (i.e., users) in recommendation. In this work, we highlight that the user's historical dialogue sessions and look-alike users are essential sources of user preferences besides the current dialogue session in CRS. To systematically model the multi-aspect information, we propose a User-Centric Conversational Recommendation (UCCR) model, which returns to the essence of user preference learning in CRS tasks. Specifically, we propose a historical session learner to capture users' multi-view preferences from knowledge, semantic, and consuming views as supplements to the current preference signals. A multi-view preference mapper is conducted to learn the intrinsic correlations among different views in current and historical sessions via self-supervised objectives. We also design a temporal look-alike user selector to understand users via their similar users. The learned multi-aspect multi-view user preferences are then used for the recommendation and dialogue generation. In experiments, we conduct comprehensive evaluations on both Chinese and English CRS datasets. The significant improvements over competitive models in both recommendation and dialogue generation verify the superiority of UCCR.

Qiang Sheng, Juan Cao, Xueyao Zhang et al.

Fake news detection is crucial for preventing the dissemination of misinformation on social media. To differentiate fake news from real ones, existing methods observe the language patterns of the news post and "zoom in" to verify its content with knowledge sources or check its readers' replies. However, these methods neglect the information in the external news environment where a fake news post is created and disseminated. The news environment represents recent mainstream media opinion and public attention, which is an important inspiration of fake news fabrication because fake news is often designed to ride the wave of popular events and catch public attention with unexpected novel content for greater exposure and spread. To capture the environmental signals of news posts, we "zoom out" to observe the news environment and propose the News Environment Perception Framework (NEP). For each post, we construct its macro and micro news environment from recent mainstream news. Then we design a popularity-oriented and a novelty-oriented module to perceive useful signals and further assist final prediction. Experiments on our newly built datasets show that the NEP can efficiently improve the performance of basic fake news detectors.

Shuokai Li, Yongchun Zhu, Ruobing Xie et al. · utoronto

Conversational recommender systems (CRS) aim to capture user's current intentions and provide recommendations through real-time multi-turn conversational interactions. As a human-machine interactive system, it is essential for CRS to improve the user experience. However, most CRS methods neglect the importance of user experience. In this paper, we propose two key points for CRS to improve the user experience: (1) Speaking like a human, human can speak with different styles according to the current dialogue context. (2) Identifying fine-grained intentions, even for the same utterance, different users have diverse finegrained intentions, which are related to users' inherent preference. Based on the observations, we propose a novel CRS model, coined Customized Conversational Recommender System (CCRS), which customizes CRS model for users from three perspectives. For human-like dialogue services, we propose multi-style dialogue response generator which selects context-aware speaking style for utterance generation. To provide personalized recommendations, we extract user's current fine-grained intentions from dialogue context with the guidance of user's inherent preferences. Finally, to customize the model parameters for each user, we train the model from the meta-learning perspective. Extensive experiments and a series of analyses have shown the superiority of our CCRS on both the recommendation and dialogue services.

Qiong Nan, Danding Wang, Yongchun Zhu et al.

Both real and fake news in various domains, such as politics, health, and entertainment are spread via online social media every day, necessitating fake news detection for multiple domains. Among them, fake news in specific domains like politics and health has more serious potential negative impacts on the real world (e.g., the infodemic led by COVID-19 misinformation). Previous studies focus on multi-domain fake news detection, by equally mining and modeling the correlation between domains. However, these multi-domain methods suffer from a seesaw problem: the performance of some domains is often improved at the cost of hurting the performance of other domains, which could lead to an unsatisfying performance in specific domains. To address this issue, we propose a Domain- and Instance-level Transfer Framework for Fake News Detection (DITFEND), which could improve the performance of specific target domains. To transfer coarse-grained domain-level knowledge, we train a general model with data of all domains from the meta-learning perspective. To transfer fine-grained instance-level knowledge and adapt the general model to a target domain, we train a language model on the target domain to evaluate the transferability of each data instance in source domains and re-weigh each instance's contribution. Offline experiments on two datasets demonstrate the effectiveness of DITFEND. Online experiments show that DITFEND brings additional improvements over the base models in a real-world scenario.

Qiong Nan, Qiang Sheng, Juan Cao et al.

Both accuracy and timeliness are key factors in detecting fake news on social media. However, most existing methods encounter an accuracy-timeliness dilemma: Content-only methods guarantee timeliness but perform moderately because of limited available information, while social con-text-based ones generally perform better but inevitably lead to latency because of social context accumulation needs. To break such a dilemma, a feasible but not well-studied solution is to leverage social contexts (e.g., comments) from historical news for training a detection model and apply it to newly emerging news without social contexts. This requires the model to (1) sufficiently learn helpful knowledge from social contexts, and (2) be well compatible with situations that social contexts are available or not. To achieve this goal, we propose to absorb and parameterize useful knowledge from comments in historical news and then inject it into a content-only detection model. Specifically, we design the Comments ASsisted FakE News Detection method (CAS-FEND), which transfers useful knowledge from a comment-aware teacher model to a content-only student model and detects newly emerging news with the student model. Experiments show that the CAS-FEND student model outperforms all content-only methods and even comment-aware ones with 1/4 comments as inputs, demonstrating its superiority for early detection.

Jiahao Liang, Linzhi Huang, Xuannan Liu et al.

Douyin Music, a large-scale platform with millions of daily users, adopts an immersive, feed-based discovery paradigm, where users passively explore music through continuous recommendations. While effective for passive music discovery, this paradigm restricts users to recommendation results and provides limited support for explicitly specifying listening intents. Unlike conventional search, where users express well-defined intents through explicit queries such as specific songs or artists, real-world active music discovery is often situational and colloquial, involving vague or underspecified requests. While LLMs enable natural language interaction, their direct use in music discovery remains limited by insufficient music-domain knowledge, lack of music-query collaborative reasoning, and shallow understanding of personalized preferences. To address these challenges, we introduce MuChator, an interactive MusicLLM-based framework that enables users to actively express situational music intents in natural language. MuChator incorporates three key components: (1) Music Knowledge Pre-training, a three-stage scheme that incrementally injects objective music knowledge, subjective music knowledge, and personalized music preferences into LLMs; (2) Context-aware Instruction Tuning, which constructs high-quality user-query-music triplets through an automated synthesis pipeline to align LLMs with active and situational user intents; and (3) Preference Alignment with Hybrid RM, which jointly models intent relevance, personalized preferences, and basic constraints, and is optimized using GRPO-based reinforcement learning. Extensive evaluations on industrial music recommendation datasets demonstrate that MuChator outperforms leading proprietary models, such as Gemini-3-Pro. The model has been deployed on Douyin Music App within ByteDance, with 46.49\% improvement of user active days in online A/B test.

Yiqing Wu, Haoming Li, Guanyu Jiang et al.

Large Language Model (LLM)-driven conversational search is shifting information retrieval from reactive keyword matching to proactive, open-ended dialogues. In this context, Conversation Starters are widely deployed to provide personalized query recommendations that help users initiate dialogues. Conventionally, recommending these starters relies on a closed "exposure-click" loop. Yet, this feedback loop mechanism traps the system in an echo chamber where, compounded by data sparsity, it fails to capture the dynamic nature of conversational search intents shaped by the open world. As a result, the system skews towards popular but generic suggestions.In this work, we uncover an untapped paradigm shift to shatter this harmful feedback loop: harnessing user "free will" through active user expressions. Unlike traditional recommendations, conversational search empowers users to bypass menus entirely through manually typed queries. The open-world intents in active queries hold the key to breaking this loop. However, incorporating them is non-trivial: (1) there exists an inherent distribution shift between active queries and formulated starters. (2) Furthermore, the "non-ID-able" nature of open text renders traditional item-based popularity statistics ineffective for large-scale industrial streaming training. To this end, we propose Passive-Active Bridge (PA-Bridge), a novel framework that employs an adversarial distribution aligner to bridge the distributional gap between passively recommended starters and active expressions. Moreover, we introduce a semantic discretizer to enable the deployment of popularity debiasing algorithms. Online A/B tests on our platform, demonstrate that PA-Bridge significantly boosts the Feature Penetration Rate by 0.54% and User Active Days

Hongwei Zheng, Weiqi Wu, Zhengjia Wang et al.

Conversational agents, such as ChatGPT and Doubao, have become essential daily assistants for billions of users. To further enhance engagement, these systems are evolving from passive responders to proactive companions. However, existing efforts focus on activation within ongoing dialogues, while overlooking a key real-world bottleneck. In the conversation initiation stage, users may have a vague need but no explicit query intent, creating a first-message barrier where the conversation holds before it begins. To overcome this, we introduce Conversation Starter Generation: generating personalized starters to guide users into conversation. However, unlike in-conversation stages where immediate context guides the response, initiation must operate in a cold-start moment without explicit user intent. To pioneer in this direction, we present IceBreaker that frames human ice-breaking as a two-step handshake: (i) evoke resonance via Resonance-Aware Interest Distillation from session summaries to capture trigger interests, and (ii) stimulate interaction via Interaction-Oriented Starter Generation, optimized with personalized preference alignment and a self-reinforced loop to maximize engagement. Online A/B tests on one of the world's largest conversational agent products show that IceBreaker improves user active days by +0.184% and click-through rate by +9.425%, and has been deployed in production.

Xin Qin, Jindong Wang, Shuo Ma et al.

Human activity recognition (HAR) is a time series classification task that focuses on identifying the motion patterns from human sensor readings. Adequate data is essential but a major bottleneck for training a generalizable HAR model, which assists customization and optimization of online web applications. However, it is costly in time and economy to collect large-scale labeled data in reality, i.e., the low-resource challenge. Meanwhile, data collected from different persons have distribution shifts due to different living habits, body shapes, age groups, etc. The low-resource and distribution shift challenges are detrimental to HAR when applying the trained model to new unseen subjects. In this paper, we propose a novel approach called Diverse and Discriminative representation Learning (DDLearn) for generalizable low-resource HAR. DDLearn simultaneously considers diversity and discrimination learning. With the constructed self-supervised learning task, DDLearn enlarges the data diversity and explores the latent activity properties. Then, we propose a diversity preservation module to preserve the diversity of learned features by enlarging the distribution divergence between the original and augmented domains. Meanwhile, DDLearn also enhances semantic discrimination by learning discriminative representations with supervised contrastive learning. Extensive experiments on three public HAR datasets demonstrate that our method significantly outperforms state-of-art methods by an average accuracy improvement of 9.5% under the low-resource distribution shift scenarios, while being a generic, explainable, and flexible framework. Code is available at: https://github.com/microsoft/robustlearn.

Yongchun Zhu, Fuzhen Zhuang, Jindong Wang et al.

In image classification, it is often expensive and time-consuming to acquire sufficient labels. To solve this problem, domain adaptation often provides an attractive option given a large amount of labeled data from a similar nature but different domain. Existing approaches mainly align the distributions of representations extracted by a single structure and the representations may only contain partial information, e.g., only contain part of the saturation, brightness, and hue information. Along this line, we propose Multi-Representation Adaptation which can dramatically improve the classification accuracy for cross-domain image classification and specially aims to align the distributions of multiple representations extracted by a hybrid structure named Inception Adaptation Module (IAM). Based on this, we present Multi-Representation Adaptation Network (MRAN) to accomplish the cross-domain image classification task via multi-representation alignment which can capture the information from different aspects. In addition, we extend Maximum Mean Discrepancy (MMD) to compute the adaptation loss. Our approach can be easily implemented by extending most feed-forward models with IAM, and the network can be trained efficiently via back-propagation. Experiments conducted on three benchmark image datasets demonstrate the effectiveness of MRAN. The code has been available at https://github.com/easezyc/deep-transfer-learning.

Qiong Nan, Juan Cao, Yongchun Zhu et al.

Fake news spread widely on social media in various domains, which lead to real-world threats in many aspects like politics, disasters, and finance. Most existing approaches focus on single-domain fake news detection (SFND), which leads to unsatisfying performance when these methods are applied to multi-domain fake news detection. As an emerging field, multi-domain fake news detection (MFND) is increasingly attracting attention. However, data distributions, such as word frequency and propagation patterns, vary from domain to domain, namely domain shift. Facing the challenge of serious domain shift, existing fake news detection techniques perform poorly for multi-domain scenarios. Therefore, it is demanding to design a specialized model for MFND. In this paper, we first design a benchmark of fake news dataset for MFND with domain label annotated, namely Weibo21, which consists of 4,488 fake news and 4,640 real news from 9 different domains. We further propose an effective Multi-domain Fake News Detection Model (MDFEND) by utilizing a domain gate to aggregate multiple representations extracted by a mixture of experts. The experiments show that MDFEND can significantly improve the performance of multi-domain fake news detection. Our dataset and code are available at https://github.com/kennqiang/MDFEND-Weibo21.

Yongchun Zhu, Zhenwei Tang, Yudan Liu et al.

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.

Yongchun Zhu, Fuzhen Zhuang, Jindong Wang et al.

For a target task where labeled data is unavailable, domain adaptation can transfer a learner from a different source domain. Previous deep domain adaptation methods mainly learn a global domain shift, i.e., align the global source and target distributions without considering the relationships between two subdomains within the same category of different domains, leading to unsatisfying transfer learning performance without capturing the fine-grained information. Recently, more and more researchers pay attention to Subdomain Adaptation which focuses on accurately aligning the distributions of the relevant subdomains. However, most of them are adversarial methods which contain several loss functions and converge slowly. Based on this, we present Deep Subdomain Adaptation Network (DSAN) which learns a transfer network by aligning the relevant subdomain distributions of domain-specific layer activations across different domains based on a local maximum mean discrepancy (LMMD). Our DSAN is very simple but effective which does not need adversarial training and converges fast. The adaptation can be achieved easily with most feed-forward network models by extending them with LMMD loss, which can be trained efficiently via back-propagation. Experiments demonstrate that DSAN can achieve remarkable results on both object recognition tasks and digit classification tasks. Our code will be available at: https://github.com/easezyc/deep-transfer-learning

Yongchun Zhu, Yudan Liu, Ruobing Xie et al.

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting. In this paper, to address these challenges, we propose a novel two-stage framework named Meta Hybrid Experts and Critics (MetaHeac) which has been deployed in WeChat Look-alike System. In the offline stage, a general model which can capture the relationships among various tasks is trained from a meta-learning perspective on all existing campaign tasks. In the online stage, for a new campaign, a customized model is learned with the given seed set based on the general model. According to both offline and online experiments, the proposed MetaHeac shows superior effectiveness for both content marketing campaigns in recommender systems and advertising campaigns in advertising platforms. Besides, MetaHeac has been successfully deployed in WeChat for the promotion of both contents and advertisements, leading to great improvement in the quality of marketing. The code has been available at \url{https://github.com/easezyc/MetaHeac}.

Fuzhen Zhuang, Keyu Duan, Tongjia Guo et al.

The transfer learning toolkit wraps the codes of 17 transfer learning models and provides integrated interfaces, allowing users to use those models by calling a simple function. It is easy for primary researchers to use this toolkit and to choose proper models for real-world applications. The toolkit is written in Python and distributed under MIT open source license. In this paper, the current state of this toolkit is described and the necessary environment setting and usage are introduced.

Yongchun Zhu, Guanyu Jiang, Jingwu Chen et al.

User interests manifest a dynamic pattern within the course of a day, e.g., a user usually favors soft music at 8 a.m. but may turn to ambient music at 10 p.m. To model dynamic interests in a day, hour embedding is widely used in traditional daily-trained industrial recommendation systems. However, its discreteness can cause periodical online patterns and instability in recent streaming recommendation systems. Recently, Interest Clock has achieved remarkable performance in streaming recommendation systems. Nevertheless, it models users' dynamic interests in a coarse-grained manner, merely encoding users' discrete interests of 24 hours from short-term behaviors. In this paper, we propose a fine-grained method for perceiving time information for streaming recommendation systems, named Long-term Interest Clock (LIC). The key idea of LIC is adaptively calculating current user interests by taking into consideration the relevance of long-term behaviors around current time (e.g., 8 a.m.) given a candidate item. LIC consists of two modules: (1) Clock-GSU retrieves a sub-sequence by searching through long-term behaviors, using query information from a candidate item and current time, (2) Clock-ESU employs a time-gap-aware attention mechanism to aggregate sub-sequence with the candidate item. With Clock-GSU and Clock-ESU, LIC is capable of capturing users' dynamic fine-grained interests from long-term behaviors. We conduct online A/B tests, obtaining +0.122% improvements on user active days. Besides, the extended offline experiments show improvements as well. Long-term Interest Clock has been integrated into Douyin Music App's recommendation system.

Yongchun Zhu, Jingwu Chen, Ling Chen et al.

Feature modeling, which involves feature representation learning and leveraging, plays an essential role in industrial recommendation systems. However, the data distribution in real-world applications usually follows a highly skewed long-tail pattern due to the popularity bias, which easily leads to over-reliance on ID-based features, such as user/item IDs and ID sequences of interactions. Such over-reliance makes it hard for models to learn features comprehensively, especially for those non-ID meta features, e.g., user/item characteristics. Further, it limits the feature leveraging ability in models, getting less generalized and more susceptible to data noise. Previous studies on feature modeling focus on feature extraction and interaction, hardly noticing the problems brought about by the long-tail data distribution. To achieve better feature representation learning and leveraging on real-world data, we propose a model-agnostic framework AdaF^2M^2, short for Adaptive Feature Modeling with Feature Mask. The feature-mask mechanism helps comprehensive feature learning via multi-forward training with augmented samples, while the adapter applies adaptive weights on features responsive to different user/item states. By arming base models with AdaF^2M^2, we conduct online A/B tests on multiple recommendation scenarios, obtaining +1.37% and +1.89% cumulative improvements on user active days and app duration respectively. Besides, the extended offline experiments on different models show improvements as well. AdaF$^2$M$^2$ has been widely deployed on both retrieval and ranking tasks in multiple applications of Douyin Group, indicating its superior effectiveness and universality.

Yongchun Zhu, Guanyu Jiang, Jingwu Chen et al.

Recently, motivated by the outstanding achievements of diffusion models, the diffusion process has been employed to strengthen representation learning in recommendation systems. Most diffusion-based recommendation models typically utilize standard Gaussian noise in symmetric forward and reverse processes in continuous data space. Nevertheless, the samples derived from recommendation systems inhabit a discrete data space, which is fundamentally different from the continuous one. Moreover, Gaussian noise has the potential to corrupt personalized information within latent representations. In this work, we propose a novel and effective method, named Asymmetric Diffusion Recommendation Model (AsymDiffRec), which learns forward and reverse processes in an asymmetric manner. We define a generalized forward process that simulates the missing features in real-world recommendation samples. The reverse process is then performed in an asymmetric latent feature space. To preserve personalized information within the latent representation, a task-oriented optimization strategy is introduced. In the serving stage, the raw sample with missing features is regarded as a noisy input to generate a denoising and robust representation for the final prediction. By equipping base models with AsymDiffRec, we conduct online A/B tests, achieving improvements of +0.131% and +0.166% in terms of users' active days and app usage duration respectively. Additionally, the extended offline experiments also demonstrate improvements. AsymDiffRec has been implemented in the Douyin Music App.

Yongchun Zhu, Dongbo Xi, Bowen Song et al.

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users' behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable. Meanwhile, as e-commerce business expands to new domains, e.g., new countries or new markets, one major problem for modeling user behavior in fraud detection systems is the limitation of data collection, e.g., very few data/labels available. Thus, in this paper, we further propose a transfer framework to tackle the cross-domain fraud detection problem, which aims to transfer knowledge from existing domains (source domains) with enough and mature data to improve the performance in the new domain (target domain). Our proposed method is a general transfer framework that could not only be applied upon HEN but also various existing models in the Embedding & MLP paradigm. Based on 90 transfer task experiments, we also demonstrate that our transfer framework could not only contribute to the cross-domain fraud detection task with HEN, but also be universal and expandable for various existing models.

Yongchun Zhu, Fuzhen Zhuang, Deqing Wang

While Unsupervised Domain Adaptation (UDA) algorithms, i.e., there are only labeled data from source domains, have been actively studied in recent years, most algorithms and theoretical results focus on Single-source Unsupervised Domain Adaptation (SUDA). However, in the practical scenario, labeled data can be typically collected from multiple diverse sources, and they might be different not only from the target domain but also from each other. Thus, domain adapters from multiple sources should not be modeled in the same way. Recent deep learning based Multi-source Unsupervised Domain Adaptation (MUDA) algorithms focus on extracting common domain-invariant representations for all domains by aligning distribution of all pairs of source and target domains in a common feature space. However, it is often very hard to extract the same domain-invariant representations for all domains in MUDA. In addition, these methods match distributions without considering domain-specific decision boundaries between classes. To solve these problems, we propose a new framework with two alignment stages for MUDA which not only respectively aligns the distributions of each pair of source and target domains in multiple specific feature spaces, but also aligns the outputs of classifiers by utilizing the domain-specific decision boundaries. Extensive experiments demonstrate that our method can achieve remarkable results on popular benchmark datasets for image classification.

Dongbo Xi, Fuzhen Zhuang, Bowen Song et al.

Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines.

Dongbo Xi, Zhen Chen, Peng Yan et al.

In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of audiences for e-commerce platforms. However, it is more difficult to acquire customers in financial advertising (e.g., credit card advertising) than in traditional advertising. On the one hand, the audience multi-step conversion path is longer. On the other hand, the positive feedback is sparser (class imbalance) step by step, and it is difficult to obtain the final positive feedback due to the delayed feedback of activation. Multi-task learning is a typical solution in this direction. While considerable multi-task efforts have been made in this direction, a long-standing challenge is how to explicitly model the long-path sequential dependence among audience multi-step conversions for improving the end-to-end conversion. In this paper, we propose an Adaptive Information Transfer Multi-task (AITM) framework, which models the sequential dependence among audience multi-step conversions via the Adaptive Information Transfer (AIT) module. The AIT module can adaptively learn what and how much information to transfer for different conversion stages. Besides, by combining the Behavioral Expectation Calibrator in the loss function, the AITM framework can yield more accurate end-to-end conversion identification. The proposed framework is deployed in Meituan app, which utilizes it to real-timely show a banner to the audience with a high end-to-end conversion rate for Meituan Co-Branded Credit Cards. Offline experimental results on both industrial and public real-world datasets clearly demonstrate that the proposed framework achieves significantly better performance compared with state-of-the-art baselines.

Yongchun Zhu, Ruobing Xie, Fuzhen Zhuang et al.

Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.

Yongchun Zhu, Kaikai Ge, Fuzhen Zhuang et al.

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.

Yongchun Zhu, Fuzhen Zhuang, Xiangliang Zhang et al.

Many few-shot learning approaches have been designed under the meta-learning framework, which learns from a variety of learning tasks and generalizes to new tasks. These meta-learning approaches achieve the expected performance in the scenario where all samples are drawn from the same distributions (i.i.d. observations). However, in real-world applications, few-shot learning paradigm often suffers from data shift, i.e., samples in different tasks, even in the same task, could be drawn from various data distributions. Most existing few-shot learning approaches are not designed with the consideration of data shift, and thus show downgraded performance when data distribution shifts. However, it is non-trivial to address the data shift problem in few-shot learning, due to the limited number of labeled samples in each task. Targeting at addressing this problem, we propose a novel metric-based meta-learning framework to extract task-specific representations and task-shared representations with the help of knowledge graph. The data shift within/between tasks can thus be combated by the combination of task-shared and task-specific representations. The proposed model is evaluated on popular benchmarks and two constructed new challenging datasets. The evaluation results demonstrate its remarkable performance.

Dongbo Xi, Bowen Song, Fuzhen Zhuang et al.

With the explosive growth of e-commerce, online transaction fraud has become one of the biggest challenges for e-commerce platforms. The historical behaviors of users provide rich information for digging into the users' fraud risk. While considerable efforts have been made in this direction, a long-standing challenge is how to effectively exploit internal user information and provide explainable prediction results. In fact, the value variations of same field from different events and the interactions of different fields inside one event have proven to be strong indicators for fraudulent behaviors. In this paper, we propose the Dual Importance-aware Factorization Machines (DIFM), which exploits the internal field information among users' behavior sequence from dual perspectives, i.e., field value variations and field interactions simultaneously for fraud detection. The proposed model is deployed in the risk management system of one of the world's largest e-commerce platforms, which utilize it to provide real-time transaction fraud detection. Experimental results on real industrial data from different regions in the platform clearly demonstrate that our model achieves significant improvements compared with various state-of-the-art baseline models. Moreover, the DIFM could also give an insight into the explanation of the prediction results from dual perspectives.

Dongbo Xi, Fuzhen Zhuang, Yongchun Zhu et al.

Recently, graph neural networks (GNNs) have been successfully applied to recommender systems. In recommender systems, the user's feedback behavior on an item is usually the result of multiple factors acting at the same time. However, a long-standing challenge is how to effectively aggregate multi-order interactions in GNN. In this paper, we propose a Graph Factorization Machine (GFM) which utilizes the popular Factorization Machine to aggregate multi-order interactions from neighborhood for recommendation. Meanwhile, cross-domain recommendation has emerged as a viable method to solve the data sparsity problem in recommender systems. However, most existing cross-domain recommendation methods might fail when confronting the graph-structured data. In order to tackle the problem, we propose a general cross-domain recommendation framework which can be applied not only to the proposed GFM, but also to other GNN models. We conduct experiments on four pairs of datasets to demonstrate the superior performance of the GFM. Besides, based on general cross-domain recommendation experiments, we also demonstrate that our cross-domain framework could not only contribute to the cross-domain recommendation task with the GFM, but also be universal and expandable for various existing GNN models.

Fuzhen Zhuang, Zhiyuan Qi, Keyu Duan et al.

Transfer learning aims at improving the performance of target learners on target domains by transferring the knowledge contained in different but related source domains. In this way, the dependence on a large number of target domain data can be reduced for constructing target learners. Due to the wide application prospects, transfer learning has become a popular and promising area in machine learning. Although there are already some valuable and impressive surveys on transfer learning, these surveys introduce approaches in a relatively isolated way and lack the recent advances in transfer learning. Due to the rapid expansion of the transfer learning area, it is both necessary and challenging to comprehensively review the relevant studies. This survey attempts to connect and systematize the existing transfer learning researches, as well as to summarize and interpret the mechanisms and the strategies of transfer learning in a comprehensive way, which may help readers have a better understanding of the current research status and ideas. Unlike previous surveys, this survey paper reviews more than forty representative transfer learning approaches, especially homogeneous transfer learning approaches, from the perspectives of data and model. The applications of transfer learning are also briefly introduced. In order to show the performance of different transfer learning models, over twenty representative transfer learning models are used for experiments. The models are performed on three different datasets, i.e., Amazon Reviews, Reuters-21578, and Office-31. And the experimental results demonstrate the importance of selecting appropriate transfer learning models for different applications in practice.