Gelin Zhou

Shuyue Stella Li, Bhargavi Paranjape, Kerem Oktar et al.

User preferences evolve across months of interaction, and tracking them requires inferring when a stated preference has been changed by a subsequent life event. We define this problem as long-horizon personalization and observe that progress on it is limited by data availability and measurement, with no existing resource providing both naturalistic long-horizon interactions and the ground-truth provenance needed to diagnose why models fail. We introduce a data generator that produces conversations from a structured mental state graph, yielding ground-truth provenance for every preference change across 6-month timelines, and from it construct HorizonBench, a benchmark of 4,245 items from 360 simulated users with 6-month conversation histories averaging ~4,300 turns and ~163K tokens. HorizonBench provides a testbed for long-context modeling, memory-augmented architectures, theory-of-mind reasoning, and user modeling. Across 25 frontier models, the best model reaches 52.8% and most score at or below the 20% chance baseline. When these models err on evolved preferences, over a third of the time they select the user's originally stated value without tracking the updated user state. This belief-update failure persists across context lengths and expression explicitness levels, identifying state-tracking capability as the primary bottleneck for long-horizon personalization.

Yixin Nie, Lin Guan, Zhongyao Ma et al.

This report presents CharacterFlywheel, an iterative flywheel process for improving large language models (LLMs) in production social chat applications across Instagram, WhatsApp, and Messenger. Starting from LLaMA 3.1, we refined models across 15 generations using data from both internal and external real-user traffic. Through continuous deployments from July 2024 to April 2025, we conducted controlled 7-day A/B tests showing consistent engagement improvements: 7 of 8 newly deployed models demonstrated positive lift over the baseline, with the strongest performers achieving up to 8.8% improvement in engagement breadth and 19.4% in engagement depth. We also observed substantial gains in steerability, with instruction following increasing from 59.2% to 84.8% and instruction violations decreasing from 26.6% to 5.8%. We detail the CharacterFlywheel process which integrates data curation, reward modeling to estimate and interpolate the landscape of engagement metrics, supervised fine-tuning (SFT), reinforcement learning (RL), and both offline and online evaluation to ensure reliable progress at each optimization step. We also discuss our methods for overfitting prevention and navigating production dynamics at scale. These contributions advance the scientific rigor and understanding of LLMs in social applications serving millions of users.