Huizhong Duan

Saeed Ebrahimi, Weijie Jiang, Jaewon Yang et al.

Pinterest is a leading visual discovery platform where recommender systems (RecSys) are key to delivering relevant, engaging, and fresh content to our users. In this paper, we study the problem of improving RecSys model predictions for cold-start (CS) items, which appear infrequently in the training data. Although this problem is well-studied in academia, few studies have addressed its root causes effectively at the scale of a platform like Pinterest. By investigating live traffic data, we identified several challenges of the CS problem and developed a corresponding solution for each: First, industrial-scale RecSys models must operate under tight computational constraints. Since CS items are a minority, any related improvements must be highly cost-efficient. To address this, our solutions were designed to be lightweight, collectively increasing the total parameters by only 5%. Second, CS items are represented only by non-historical (e.g., content or attribute) features, which models often treat as less important. To elevate their significance, we introduce a residual connection for the non-historical features. Third, CS items tend to receive lower prediction scores compared to non-CS items, reducing their likelihood of being surfaced. We mitigate this by incorporating a score regularization term into the model. Fourth, the labels associated with CS items are sparse, making it difficult for the model to learn from them. We apply the manifold mixup technique to address this data sparsity. Implemented together, our methods increased fresh content engagement at Pinterest by 10% without negatively impacting overall engagement and cost, and have been deployed to serve over 570 million users on Pinterest.

Weijie Jiang, Armando Ordorica, Jaewon Yang et al.

User retention is a critical objective for online platforms like Pinterest, as it strengthens user loyalty and drives growth through repeated engagement. A key indicator of retention is revisitation, i.e., when users return to view previously saved content, a behavior often sparked by personalized recommendations and user satisfaction. However, modeling and optimizing revisitation poses significant challenges. One core difficulty is accurate attribution: it is often unclear which specific user actions or content exposures trigger a revisit, since many confounding factors (e.g., content quality, user interface, notifications, or even changing user intent) can influence return behavior. Additionally, the scale and timing of revisitations introduce further complexity; users may revisit content days or even weeks after their initial interaction, requiring the system to maintain and associate extensive historical records across millions of users and sessions. These complexities render existing methods insufficient for robustly capturing and optimizing long-term revisitation. To address these gaps, we introduce a novel, lightweight, and interpretable framework for modeling revisitation behavior and optimizing long-term user retention in Pinterest's search-based recommendation context. By defining a surrogate attribution process that links saves to subsequent revisitations, we reduce noise in the causal relationship between user actions and return visits. Our scalable event aggregation pipeline enables large-scale analysis of user revisitation patterns and enhances the ranking system's ability to surface items with high retention value. Deployed on Pinterest's Related Pins surface to serve 500+ million users, the framework led to a significant lift of 0.1% in active users without additional computational costs.

Malay Haldar, Mustafa Abdool, Prashant Ramanathan et al.

The application to search ranking is one of the biggest machine learning success stories at Airbnb. Much of the initial gains were driven by a gradient boosted decision tree model. The gains, however, plateaued over time. This paper discusses the work done in applying neural networks in an attempt to break out of that plateau. We present our perspective not with the intention of pushing the frontier of new modeling techniques. Instead, ours is a story of the elements we found useful in applying neural networks to a real life product. Deep learning was steep learning for us. To other teams embarking on similar journeys, we hope an account of our struggles and triumphs will provide some useful pointers. Bon voyage!