Dhruv Nigam

Dhruv Nigam, Naman Agarwal, Krishna Murthy et al.

User behavior prediction at scale remains a critical challenge for online B2C platforms. Traditional approaches rely heavily on task-specific models and domain-specific feature engineering. This is time-consuming, computationally expensive, and requires domain expertise and therefore, not scalable. We present LUMOS (Large User MOdel Series), a transformer-based architecture that eliminates task-specific models and manual feature engineering by learning multiple tasks jointly using only raw user activity data. LUMOS introduces a novel cross-attention mechanism that conditions predictions on future known events (e.g., holidays, sales, etc.), enabling the model to predict complex behavior patterns like "how will upcoming holidays affect user engagement?" The architecture also employs multi-modal tokenization, combining user activities, event context, and static user demographic attributes into rich representations processed through specialized embedding pathways. Through extensive experiments on a production dataset spanning 1.7 trillion user activity tokens from 250 million users, we demonstrate that LUMOS achieves superior performance compared to traditional task-specific models. Across 5 tasks with established baselines, we achieve an average improvement of 0.025 in ROC-AUC for binary classification tasks and 4.6\% reduction in MAPE for regression tasks. Online A/B testing validates these improvements translate to measurable business impact with a 3.15\% increase in Daily Active Users.

Dhruv Nigam

Deep neural network(DNN) based classifiers do extremely well in discriminating between observations, resulting in higher ROC AUC and accuracy metrics, but their outputs are often miscalibrated with respect to true event likelihoods. Post-hoc calibration algorithms are often used to calibrate the outputs of these classifiers. Methods like Isotonic regression, Platt scaling, and Temperature scaling have been shown to be effective in some cases but are limited by their parametric assumptions and/or their inability to capture complex non-linear relationships. We propose ForeCal - a novel post-hoc calibration algorithm based on Random forests. ForeCal exploits two unique properties of Random forests: the ability to enforce weak monotonicity and range-preservation. It is more powerful in achieving calibration than current state-of-the-art methods, is non-parametric, and can incorporate exogenous information as features to learn a better calibration function. Through experiments on 43 diverse datasets from the UCI ML repository, we show that ForeCal outperforms existing methods in terms of Expected Calibration Error(ECE) with minimal impact on the discriminative power of the base DNN as measured by AUC.