Changfa Wu

Chao Yi, Dian Chen, Gaoyang Guo et al.

Large language models (LLMs) have demonstrated remarkable potential in transforming recommender systems from implicit behavioral pattern matching to explicit intent reasoning. While RecGPT-V1 successfully pioneered this paradigm by integrating LLM-based reasoning into user interest mining and item tag prediction, it suffers from four fundamental limitations: (1) computational inefficiency and cognitive redundancy across multiple reasoning routes; (2) insufficient explanation diversity in fixed-template generation; (3) limited generalization under supervised learning paradigms; and (4) simplistic outcome-focused evaluation that fails to match human standards. To address these challenges, we present RecGPT-V2 with four key innovations. First, a Hierarchical Multi-Agent System restructures intent reasoning through coordinated collaboration, eliminating cognitive duplication while enabling diverse intent coverage. Combined with Hybrid Representation Inference that compresses user-behavior contexts, our framework reduces GPU consumption by 60% and improves exclusive recall from 9.39% to 10.99%. Second, a Meta-Prompting framework dynamically generates contextually adaptive prompts, improving explanation diversity by +7.3%. Third, constrained reinforcement learning mitigates multi-reward conflicts, achieving +24.1% improvement in tag prediction and +13.0% in explanation acceptance. Fourth, an Agent-as-a-Judge framework decomposes assessment into multi-step reasoning, improving human preference alignment. Online A/B tests on Taobao demonstrate significant improvements: +2.98% CTR, +3.71% IPV, +2.19% TV, and +11.46% NER. RecGPT-V2 establishes both the technical feasibility and commercial viability of deploying LLM-powered intent reasoning at scale, bridging the gap between cognitive exploration and industrial utility.

Kun Yuan, Junyu Bi, Daixuan Cheng et al.

Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.

Zida Liang, Changfa Wu, Dunxian Huang et al.

Recommendation systems are essential tools in modern e-commerce, facilitating personalized user experiences by suggesting relevant products. Recent advancements in generative models have demonstrated potential in enhancing recommendation systems; however, these models often exhibit limitations in optimizing retrieval tasks, primarily due to their reliance on autoregressive generation mechanisms. Conventional approaches introduce sequential dependencies that impede efficient retrieval, as they are inherently unsuitable for generating multiple items without positional constraints within a single request session. To address these limitations, we propose TBGRecall, a framework integrating Next Session Prediction (NSP), designed to enhance generative retrieval models for e-commerce applications. Our framework reformulation involves partitioning input samples into multi-session sequences, where each sequence comprises a session token followed by a set of item tokens, and then further incorporate multiple optimizations tailored to the generative task in retrieval scenarios. In terms of training methodology, our pipeline integrates limited historical data pre-training with stochastic partial incremental training, significantly improving training efficiency and emphasizing the superiority of data recency over sheer data volume. Our extensive experiments, conducted on public benchmarks alongside a large-scale industrial dataset from TaoBao, show TBGRecall outperforms the state-of-the-art recommendation methods, and exhibits a clear scaling law trend. Ultimately, NSP represents a significant advancement in the effectiveness of generative recommendation systems for e-commerce applications.