Wen-Yen Chen

Xiao Lin, Zhicheng Tang, Weilin Cong et al.

Sequential recommendation has rapidly advanced in click-through rate prediction due to its ability to model dynamic user interests. A key challenge, however, lies in modeling long sequences: users often exhibit significant interest shifts, introducing substantial irrelevant or misleading information. Our empirical analysis corroborates this challenge and uncovers a recurring behavioral pattern in long sequences (\textit{session hopping}): user interests remain stable within short temporal spans (\textit{sessions}) but shift drastically across sessions and may reappear after multiple sessions. To address this challenge, we propose the Mixture of Sequence (MoS) framework, a model-agnostic MoE approach that achieves accurate predictions by extracting theme-specific and multi-scale subsequences from noisy raw user sequences. First, MoS employs a theme-aware routing mechanism to adaptively learn the latent themes of user sequences and organizes these sequences into multiple coherent subsequences. Each subsequence contains only sessions aligned with a specific theme, thereby effectively filtering out irrelevant or even misleading information introduced by user interest shifts in session hopping. In addition, to alleviate potential information loss, we introduce a multi-scale fusion mechanism, which leverages three types of experts to capture global sequence characteristics, short-term user behaviors, and theme-specific semantic patterns. Together, these two mechanisms endow MoS with the ability to deliver accurate recommendations from multi-faceted and multi-scale perspectives. Experimental results demonstrate that MoS consistently achieves the SOTA performance while introducing fewer FLOPs compared with other MoE counterparts, providing strong evidence of its excellent balance between utility and efficiency. The code is available at https://github.com/xiaolin-cs/MoS.

Tunhou Zhang, Wei Wen, Igor Fedorov et al.

Search efficiency and serving efficiency are two major axes in building feature interactions and expediting the model development process in recommender systems. On large-scale benchmarks, searching for the optimal feature interaction design requires extensive cost due to the sequential workflow on the large volume of data. In addition, fusing interactions of various sources, orders, and mathematical operations introduces potential conflicts and additional redundancy toward recommender models, leading to sub-optimal trade-offs in performance and serving cost. In this paper, we present DistDNAS as a neat solution to brew swift and efficient feature interaction design. DistDNAS proposes a supernet to incorporate interaction modules of varying orders and types as a search space. To optimize search efficiency, DistDNAS distributes the search and aggregates the choice of optimal interaction modules on varying data dates, achieving over 25x speed-up and reducing search cost from 2 days to 2 hours. To optimize serving efficiency, DistDNAS introduces a differentiable cost-aware loss to penalize the selection of redundant interaction modules, enhancing the efficiency of discovered feature interactions in serving. We extensively evaluate the best models crafted by DistDNAS on a 1TB Criteo Terabyte dataset. Experimental evaluations demonstrate 0.001 AUC improvement and 60% FLOPs saving over current state-of-the-art CTR models.

Wei Wen, Kuang-Hung Liu, Igor Fedorov et al.

Neural Architecture Search (NAS) has demonstrated its efficacy in computer vision and potential for ranking systems. However, prior work focused on academic problems, which are evaluated at small scale under well-controlled fixed baselines. In industry system, such as ranking system in Meta, it is unclear whether NAS algorithms from the literature can outperform production baselines because of: (1) scale - Meta ranking systems serve billions of users, (2) strong baselines - the baselines are production models optimized by hundreds to thousands of world-class engineers for years since the rise of deep learning, (3) dynamic baselines - engineers may have established new and stronger baselines during NAS search, and (4) efficiency - the search pipeline must yield results quickly in alignment with the productionization life cycle. In this paper, we present Rankitect, a NAS software framework for ranking systems at Meta. Rankitect seeks to build brand new architectures by composing low level building blocks from scratch. Rankitect implements and improves state-of-the-art (SOTA) NAS methods for comprehensive and fair comparison under the same search space, including sampling-based NAS, one-shot NAS, and Differentiable NAS (DNAS). We evaluate Rankitect by comparing to multiple production ranking models at Meta. We find that Rankitect can discover new models from scratch achieving competitive tradeoff between Normalized Entropy loss and FLOPs. When utilizing search space designed by engineers, Rankitect can generate better models than engineers, achieving positive offline evaluation and online A/B test at Meta scale.

Hang Yin, Kuang-Hung Liu, Mengying Sun et al.

Web-scale ranking systems at Meta serving billions of users is complex. Improving ranking models is essential but engineering heavy. Automated Machine Learning (AutoML) can release engineers from labor intensive work of tuning ranking models; however, it is unknown if AutoML is efficient enough to meet tight production timeline in real-world and, at the same time, bring additional improvements to the strong baselines. Moreover, to achieve higher ranking performance, there is an ever-increasing demand to scale up ranking models to even larger capacity, which imposes more challenges on the efficiency. The large scale of models and tight production schedule requires AutoML to outperform human baselines by only using a small number of model evaluation trials (around 100). We presents a sampling-based AutoML method, focusing on neural architecture search and hyperparameter optimization, addressing these challenges in Meta-scale production when building large capacity models. Our approach efficiently handles large-scale data demands. It leverages a lightweight predictor-based searcher and reinforcement learning to explore vast search spaces, significantly reducing the number of model evaluations. Through experiments in large capacity modeling for CTR and CVR applications, we show that our method achieves outstanding Return on Investment (ROI) versus human tuned baselines, with up to 0.09% Normalized Entropy (NE) loss reduction or $25\%$ Query per Second (QPS) increase by only sampling one hundred models on average from a curated search space. The proposed AutoML method has already made real-world impact where a discovered Instagram CTR model with up to -0.36% NE gain (over existing production baseline) was selected for large-scale online A/B test and show statistically significant gain. These production results proved AutoML efficacy and accelerated its adoption in ranking systems at Meta.

Zhiyao Zhang, Zhuqing Liu, Xin Zhang et al.

As machine learning (ML) applications grow increasingly complex in recent years, modern ML frameworks often need to address multiple potentially conflicting objectives with coupled decision variables across different layers. This creates a compelling need for multi-objective bilevel learning (MOBL). So far, however, the field of MOBL remains in its infancy and many important problems remain under-explored. This motivates us to fill this gap and systematically investigate the theoretical and algorithmic foundation of MOBL. Specifically, we consider MOBL problems with multiple conflicting objectives guided by preferences at the upper-level subproblem, where part of the inputs depend on the optimal solution of the lower-level subproblem. Our goal is to develop efficient MOBL optimization algorithms to (1) identify a preference-guided Pareto-stationary solution with low oracle complexity; and (2) enable systematic Pareto front exploration. To this end, we propose a unifying algorithmic framework called weighted-Chebyshev multi-hyper-gradient-descent (WC-MHGD) for both deterministic and stochastic settings with finite-time Pareto-stationarity convergence rate guarantees, which not only implies low oracle complexity but also induces systematic Pareto front exploration. We further conduct extensive experiments to confirm our theoretical results.

Hua Zheng, Kuang-Hung Liu, Igor Fedorov et al.

Neural Architecture Search (NAS) has become a widely used tool for automating neural network design. While one-shot NAS methods have successfully reduced computational requirements, they often require extensive training. On the other hand, zero-shot NAS utilizes training-free proxies to evaluate a candidate architecture's test performance but has two limitations: (1) inability to use the information gained as a network improves with training and (2) unreliable performance, particularly in complex domains like RecSys, due to the multi-modal data inputs and complex architecture configurations. To synthesize the benefits of both methods, we introduce a "sub-one-shot" paradigm that serves as a bridge between zero-shot and one-shot NAS. In sub-one-shot NAS, the supernet is trained using only a small subset of the training data, a phase we refer to as "warm-up." Within this framework, we present SiGeo, a proxy founded on a novel theoretical framework that connects the supernet warm-up with the efficacy of the proxy. Extensive experiments have shown that SiGeo, with the benefit of warm-up, consistently outperforms state-of-the-art NAS proxies on various established NAS benchmarks. When a supernet is warmed up, it can achieve comparable performance to weight-sharing one-shot NAS methods, but with a significant reduction ($\sim 60$\%) in computational costs.

Wei Wen, Quanyu Zhu, Weiwei Chu et al.

Scaling up deep learning models has been proven effective to improve intelligence of machine learning (ML) models, especially for industry recommendation models and large language models. The co-design of large distributed ML systems and algorithms (to maximize training performance) plays a pivotal role for its success. As it scales, the number of co-design hyper-parameters grows rapidly which brings challenges to feasibly find the optimal setup for system performance maximization. In this paper, we propose CubicML which uses ML to automatically optimize training performance of large distributed ML systems. In CubicML, we use an ML model as a proxy to predict the training performance for search efficiency and performance modeling flexibility. We proved that CubicML can effectively optimize training speed of in-house ads recommendation models with 73 billion parameters and large language models up to 405 billion parameters at Meta.

Mingfu Liang, Xi Liu, Rong Jin et al.

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Xiaolong Liu, Zhichen Zeng, Xiaoyi Liu et al.

Recent advances in foundation models have established scaling laws that enable the development of larger models to achieve enhanced performance, motivating extensive research into large-scale recommendation models. However, simply increasing the model size in recommendation systems, even with large amounts of data, does not always result in the expected performance improvements. In this paper, we propose a novel framework, Collaborative Ensemble Training Network (CETNet), to leverage multiple distinct models, each with its own embedding table, to capture unique feature interaction patterns. Unlike naive model scaling, our approach emphasizes diversity and collaboration through collaborative learning, where models iteratively refine their predictions. To dynamically balance contributions from each model, we introduce a confidence-based fusion mechanism using general softmax, where model confidence is computed via negation entropy. This design ensures that more confident models have a greater influence on the final prediction while benefiting from the complementary strengths of other models. We validate our framework on three public datasets (AmazonElectronics, TaobaoAds, and KuaiVideo) as well as a large-scale industrial dataset from Meta, demonstrating its superior performance over individual models and state-of-the-art baselines. Additionally, we conduct further experiments on the Criteo and Avazu datasets to compare our method with the multi-embedding paradigm. Our results show that our framework achieves comparable or better performance with smaller embedding sizes, offering a scalable and efficient solution for CTR prediction tasks.

Huixue Zhou, Hengrui Gu, Xi Liu et al.

The deployment of Large Language Models (LLMs) in recommender systems for predicting Click-Through Rates (CTR) necessitates a delicate balance between computational efficiency and predictive accuracy. This paper presents an optimization framework that combines Retrieval-Augmented Generation (RAG) with an innovative multi-head early exit architecture to concurrently enhance both aspects. By integrating Graph Convolutional Networks (GCNs) as efficient retrieval mechanisms, we are able to significantly reduce data retrieval times while maintaining high model performance. The early exit strategy employed allows for dynamic termination of model inference, utilizing real-time predictive confidence assessments across multiple heads. This not only quickens the responsiveness of LLMs but also upholds or improves their accuracy, making it ideal for real-time application scenarios. Our experiments demonstrate how this architecture effectively decreases computation time without sacrificing the accuracy needed for reliable recommendation delivery, establishing a new standard for efficient, real-time LLM deployment in commercial systems.

Xin Zhang, Weiliang Li, Rui Li et al.

Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately predicting conversion events remains challenging due to variable time delays between user interactions (e.g., impressions or clicks) and the actual conversions. These delays vary substantially across advertisers and products, necessitating flexible optimization windows tailored to specific conversion behaviors. To address this, we propose a novel \textit{Personalized Interpolation} method that extends existing models based on fixed conversion windows to support flexible advertiser-specific optimization windows. Our method enables accurate conversion estimation across diverse delay distributions without increasing system complexity. We evaluate the effectiveness of the proposed approach through extensive experiments using a real-world ads conversion model. Our results show that this method achieves both high prediction accuracy and improved efficiency compared to existing solutions. This study demonstrates the potential of our Personalized Interpolation method to improve conversion optimization and support a wider range of advertising strategies in large-scale online advertising systems.

Zhichen Zeng, Xiaolong Liu, Mengyue Hang et al.

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts user interests from different aspects. A mutually beneficial integration of heterogeneous information is the cornerstone towards the success of CTR prediction. However, most of the existing methods suffer from two fundamental limitations, including (1) insufficient inter-mode interaction due to the unidirectional information flow between modes, and (2) aggressive information aggregation caused by early summarization, resulting in excessive information loss. To address the above limitations, we propose a novel module named InterFormer to learn heterogeneous information interaction in an interleaving style. To achieve better interaction learning, InterFormer enables bidirectional information flow for mutually beneficial learning across different modes. To avoid aggressive information aggregation, we retain complete information in each data mode and use a separate bridging arch for effective information selection and summarization. Our proposed InterFormer achieves state-of-the-art performance on three public datasets and a large-scale industrial dataset.