Guannan Zhang

Yuqi Gong, Xichen Ding, Yehui Su et al.

In modern commercial search engines and recommendation systems, data from multiple domains is available to jointly train the multi-domain model. Traditional methods train multi-domain models in the multi-task setting, with shared parameters to learn the similarity of multiple tasks, and task-specific parameters to learn the divergence of features, labels, and sample distributions of individual tasks. With the development of large language models, LLM can extract global domain-invariant text features that serve both search and recommendation tasks. We propose a novel framework called S\&R Multi-Domain Foundation, which uses LLM to extract domain invariant features, and Aspect Gating Fusion to merge the ID feature, domain invariant text features and task-specific heterogeneous sparse features to obtain the representations of query and item. Additionally, samples from multiple search and recommendation scenarios are trained jointly with Domain Adaptive Multi-Task module to obtain the multi-domain foundation model. We apply the S\&R Multi-Domain foundation model to cold start scenarios in the pretrain-finetune manner, which achieves better performance than other SOTA transfer learning methods. The S\&R Multi-Domain Foundation model has been successfully deployed in Alipay Mobile Application's online services, such as content query recommendation and service card recommendation, etc.

Zexi Li, Qunwei Li, Yi Zhou et al.

Federated learning (FL) is a popular way of edge computing that doesn't compromise users' privacy. Current FL paradigms assume that data only resides on the edge, while cloud servers only perform model averaging. However, in real-life situations such as recommender systems, the cloud server has the ability to store historical and interactive features. In this paper, our proposed Edge-Cloud Collaborative Knowledge Transfer Framework (ECCT) bridges the gap between the edge and cloud, enabling bi-directional knowledge transfer between both, sharing feature embeddings and prediction logits. ECCT consolidates various benefits, including enhancing personalization, enabling model heterogeneity, tolerating training asynchronization, and relieving communication burdens. Extensive experiments on public and industrial datasets demonstrate ECCT's effectiveness and potential for use in academia and industry.

Tianchi Cai, Jiyan Jiang, Wenpeng Zhang et al.

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing budget allocation decisions in the offline setting. To overcome the challenge, we propose a novel game-theoretic offline value-based reinforcement learning method using mixed policies. The proposed method reduces the need to store infinitely many policies in previous methods to only constantly many policies, which achieves nearly optimal policy efficiency, making it practical and favorable for industrial usage. We further show that this method is guaranteed to converge to the optimal policy, which cannot be achieved by previous value-based reinforcement learning methods for marketing budget allocation. Our experiments on a large-scale marketing campaign with tens-of-millions users and more than one billion budget verify the theoretical results and show that the proposed method outperforms various baseline methods. The proposed method has been successfully deployed to serve all the traffic of this marketing campaign.

Yue Wang, Xinrui Wang, Juntao Li et al.

Instruction tuning is instrumental in enabling Large Language Models~(LLMs) to follow user instructions to complete various open-domain tasks. The success of instruction tuning depends on the availability of high-quality instruction data. Owing to the exorbitant cost and substandard quality of human annotation, recent works have been deeply engaged in the exploration of the utilization of powerful closed-source models to generate instruction data automatically. However, these methods carry potential risks arising from the usage requirements of powerful closed-source models, which strictly forbid the utilization of their outputs to develop machine learning models. To deal with this problem, in this work, we explore alternative approaches to generate high-quality instruction data that do not rely on closed-source models. Our exploration includes an investigation of various existing instruction generation methods, culminating in the integration of the most efficient variant with two novel strategies to enhance the quality further. Evaluation results from two benchmarks and the GPT-4 model demonstrate the effectiveness of our generated instruction data, which can outperform Alpaca, a method reliant on closed-source models. We hope that more progress can be achieved in generating high-quality instruction data without using closed-source models.

Tianchi Cai, Shenliao Bao, Jiyan Jiang et al.

Model-free RL-based recommender systems have recently received increasing research attention due to their capability to handle partial feedback and long-term rewards. However, most existing research has ignored a critical feature in recommender systems: one user's feedback on the same item at different times is random. The stochastic rewards property essentially differs from that in classic RL scenarios with deterministic rewards, which makes RL-based recommender systems much more challenging. In this paper, we first demonstrate in a simulator environment where using direct stochastic feedback results in a significant drop in performance. Then to handle the stochastic feedback more efficiently, we design two stochastic reward stabilization frameworks that replace the direct stochastic feedback with that learned by a supervised model. Both frameworks are model-agnostic, i.e., they can effectively utilize various supervised models. We demonstrate the superiority of the proposed frameworks over different RL-based recommendation baselines with extensive experiments on a recommendation simulator as well as an industrial-level recommender system.

Tianchi Cai, Xierui Song, Jiyan Jiang et al.

Aligning language models to human expectations, e.g., being helpful and harmless, has become a pressing challenge for large language models. A typical alignment procedure consists of supervised fine-tuning and preference learning. Most preference learning methods, such as RLHF and DPO, depend on pairwise preference data, which inadequately address scenarios where human feedback is point-wise, leading to potential information loss and suboptimal performance. Addressing this gap, we introduce Point-wise Direct Preference Optimization, a novel preference learning method designed to harness point-wise feedback effectively. Our work also uncovers a novel connection between supervised fine-tuning and point-wise preference learning, culminating in Unified Language Model Alignment, a single-step method that unifies the alignment with human demonstrations and point-wise preferences. Extensive experiments on point-wise preference datasets with binary or continuous labels validate the effectiveness of our methods. Our code and a new dataset with high-quality demonstration samples on harmlessness are released.

Kaiming Shen, Xichen Ding, Zixiang Zheng et al.

The modeling of users' behaviors is crucial in modern recommendation systems. A lot of research focuses on modeling users' lifelong sequences, which can be extremely long and sometimes exceed thousands of items. These models use the target item to search for the most relevant items from the historical sequence. However, training lifelong sequences in click through rate (CTR) prediction or personalized search ranking (PSR) is extremely difficult due to the insufficient learning problem of ID embedding, especially when the IDs in the lifelong sequence features do not exist in the samples of training dataset. Additionally, existing target attention mechanisms struggle to learn the multi-modal representations of items in the sequence well. The distribution of multi-modal embedding (text, image and attributes) output of user's interacted items are not properly aligned and there exist divergence across modalities. We also observe that users' search query sequences and item browsing sequences can fully depict users' intents and benefit from each other. To address these challenges, we propose a unified lifelong multi-modal sequence model called SEMINAR-Search Enhanced Multi-Modal Interest Network and Approximate Retrieval. Specifically, a network called Pretraining Search Unit (PSU) learns the lifelong sequences of multi-modal query-item pairs in a pretraining-finetuning manner with multiple objectives: multi-modal alignment, next query-item pair prediction, query-item relevance prediction, etc. After pretraining, the downstream model restores the pretrained embedding as initialization and finetunes the network. To accelerate the online retrieval speed of multi-modal embedding, we propose a multi-modal codebook-based product quantization strategy to approximate the exact attention calculati

Song Cheng, Qiannan Cheng, Linbo Jin et al.

Transforming natural language into SQL queries (NL2SQL) is crucial for data-driven business applications. Existing frameworks, trained on open-source datasets, struggle with complex business logic and lack domain-specific data for fine-tuning. Additionally, evaluation methods often require annotated data and executable database environments, which are scarce in real-world scenarios. To address these challenges, we propose SQLord, an enterprise-level NL2SQL framework. First, SQLord introduces a data reverse generation approach to convert raw SQL statements into annotated data for supervised fine-tuning (SFT). Second, it proposes a decomposition method for complex queries using an automated workflow generator. Additionally, SQLord features a comprehensive GPT-Judge evaluation framework, including Execution Evaluation (EXE), Query-SQL Evaluation (QSE), and SQL-SQL Evaluation (SSE), tailored to diverse scenarios. Offline tests significantly outperform state of the art baselines, and online accuracy consistently exceeds 90, highlighting SQLord's advantages and effectiveness in complex real world scenarios. SQLord has been successfully applied across multiple scenarios on the world's largest B2B e-commerce platform.

Songhao Wu, Quan Tu, Hong Liu et al.

Session search involves a series of interactive queries and actions to fulfill user's complex information need. Current strategies typically prioritize sequential modeling for deep semantic understanding, overlooking the graph structure in interactions. While some approaches focus on capturing structural information, they use a generalized representation for documents, neglecting the word-level semantic modeling. In this paper, we propose Symbolic Graph Ranker (SGR), which aims to take advantage of both text-based and graph-based approaches by leveraging the power of recent Large Language Models (LLMs). Concretely, we first introduce a set of symbolic grammar rules to convert session graph into text. This allows integrating session history, interaction process, and task instruction seamlessly as inputs for the LLM. Moreover, given the natural discrepancy between LLMs pre-trained on textual corpora, and the symbolic language we produce using our graph-to-text grammar, our objective is to enhance LLMs' ability to capture graph structures within a textual format. To achieve this, we introduce a set of self-supervised symbolic learning tasks including link prediction, node content generation, and generative contrastive learning, to enable LLMs to capture the topological information from coarse-grained to fine-grained. Experiment results and comprehensive analysis on two benchmark datasets, AOL and Tiangong-ST, confirm the superiority of our approach. Our paradigm also offers a novel and effective methodology that bridges the gap between traditional search strategies and modern LLMs.

Mingzhe Li, Xiuying Chen, Jing Xiang et al.

Text matching systems have become a fundamental service in most searching platforms. For instance, they are responsible for matching user queries to relevant candidate items, or rewriting the user-input query to a pre-selected high-performing one for a better search experience. In practice, both the queries and items often contain multiple attributes, such as the category of the item and the location mentioned in the query, which represent condensed key information that is helpful for matching. However, most of the existing works downplay the effectiveness of attributes by integrating them into text representations as supplementary information. Hence, in this work, we focus on exploring the relationship between the attributes from two sides. Since attributes from two ends are often not aligned in terms of number and type, we propose to exploit the benefit of attributes by multiple-intent modeling. The intents extracted from attributes summarize the diverse needs of queries and provide rich content of items, which are more refined and abstract, and can be aligned for paired inputs. Concretely, we propose a multi-intent attribute-aware matching model (MIM), which consists of three main components: attribute-aware encoder, multi-intent modeling, and intent-aware matching. In the attribute-aware encoder, the text and attributes are weighted and processed through a scaled attention mechanism with regard to the attributes' importance. Afterward, the multi-intent modeling extracts intents from two ends and aligns them. Herein, we come up with a distribution loss to ensure the learned intents are diverse but concentrated, and a kullback-leibler divergence loss that aligns the learned intents. Finally, in the intent-aware matching, the intents are evaluated by a self-supervised masking task, and then incorporated to output the final matching result.

Yufei Ma, Zihan Liang, Huangyu Dai et al.

The growing demand for larger-scale models in the development of \textbf{L}arge \textbf{L}anguage \textbf{M}odels (LLMs) poses challenges for efficient training within limited computational resources. Traditional fine-tuning methods often exhibit instability in multi-task learning and rely heavily on extensive training resources. Here, we propose MoDULA (\textbf{M}ixture \textbf{o}f \textbf{D}omain-Specific and \textbf{U}niversal \textbf{L}oR\textbf{A}), a novel \textbf{P}arameter \textbf{E}fficient \textbf{F}ine-\textbf{T}uning (PEFT) \textbf{M}ixture-\textbf{o}f-\textbf{E}xpert (MoE) paradigm for improved fine-tuning and parameter efficiency in multi-task learning. The paradigm effectively improves the multi-task capability of the model by training universal experts, domain-specific experts, and routers separately. MoDULA-Res is a new method within the MoDULA paradigm, which maintains the model's general capability by connecting universal and task-specific experts through residual connections. The experimental results demonstrate that the overall performance of the MoDULA-Flan and MoDULA-Res methods surpasses that of existing fine-tuning methods on various LLMs. Notably, MoDULA-Res achieves more significant performance improvements in multiple tasks while reducing training costs by over 80\% without losing general capability. Moreover, MoDULA displays flexible pluggability, allowing for the efficient addition of new tasks without retraining existing experts from scratch. This progressive training paradigm circumvents data balancing issues, enhancing training efficiency and model stability. Overall, MoDULA provides a scalable, cost-effective solution for fine-tuning LLMs with enhanced parameter efficiency and generalization capability.