Arnab Chakraborty

Arnab Chakraborty, Vikas Raturi, Shrutendra Harsola

We consider the problem of developing a clickstream modeling framework for real-time customer event prediction problems in SaaS products like QBO. We develop a low-latency, cost-effective, and robust ensemble architecture (BBE-LSWCM), which combines both aggregated user behavior data from a longer historical window (e.g., over the last few weeks) as well as user activities over a short window in recent-past (e.g., in the current session). As compared to other baseline approaches, we demonstrate the superior performance of the proposed method for two important real-time event prediction problems: subscription cancellation and intended task detection for QBO subscribers. Finally, we present details of the live deployment and results from online experiments in QBO.

Atanu Kumar Ghosh, Arnab Chakraborty

Conventional approaches of sampling signals follow the celebrated theorem of Nyquist and Shannon. Compressive sampling, introduced by Donoho, Romberg and Tao, is a new paradigm that goes against the conventional methods in data acquisition and provides a way of recovering signals using fewer samples than the traditional methods use. Here we suggest an alternative way of reconstructing the original signals in compressive sampling using EM algorithm. We first propose a naive approach which has certain computational difficulties and subsequently modify it to a new approach which performs better than the conventional methods of compressive sampling. The comparison of the different approaches and the performance of the new approach has been studied using simulated data.