Zhonggen Sun

Duo Wang, Qiong Wu, Jianguo Wu et al.

Accurate Estimated Time of Arrival (ETA) prediction on checkout page is crucial in instant logistics for enhancing user satisfaction, optimizing dispatching, and controlling operational costs. In international on-demand delivery platforms, where ETA data originates from diverse countries or regions with different patterns, multi-domain modeling is of great importance and has been widely adopted. However, existing methods still face three critical challenges in real-world deployment. First, current multi-domain models struggle to generalize to completely unseen domains, failing to achieve zero-shot prediction during the initial cold-start phase. Second, cross-domain feature spaces are often assumed to be consistent, whereas new domains commonly suffer from structural missingness of offline (statistical) features due to the lack of historical data. Third, such feature missingness often compels industrial systems to model mature and cold-start domains separately, hindering knowledge transfer and increasing maintenance overhead. To address these challenges, we propose \textbf{UME}, a \textbf{U}nified \textbf{M}eta-generalization framework for \textbf{E}TA. Specifically, UME integrates a unified dual-branch architecture with a novel meta-learning mechanism that employs a hypernetwork-based meta learner. By leveraging domain-level knowledge and instance-level context, the meta learner empowers three meta modules to dynamically modulate feature gating, expert attention, and final prediction, capturing cross-domain correlations and facilitating intra-domain adaptation. A knowledge distillation strategy is further introduce to enhance performance. UME has now been deployed in Meituan-keeta delivery platform (the largest international food delivery platform in China). Extensive offline experiments and online A/B tests demonstrate that UME significantly outperforms existing baselines.

Shu Wan, Chen Zheng, Zhonggen Sun et al.

Uplift modeling is a rapidly growing approach that utilizes causal inference and machine learning methods to directly estimate the heterogeneous treatment effects, which has been widely applied to various online marketplaces to assist large-scale decision-making in recent years. The existing popular models, like causal forest (CF), are limited to either discrete treatments or posing parametric assumptions on the outcome-treatment relationship that may suffer model misspecification. However, continuous treatments (e.g., price, duration) often arise in marketplaces. To alleviate these restrictions, we use a kernel-based doubly robust estimator to recover the non-parametric dose-response functions that can flexibly model continuous treatment effects. Moreover, we propose a generic distance-based splitting criterion to capture the heterogeneity for the continuous treatments. We call the proposed algorithm generalized causal forest (GCF) as it generalizes the use case of CF to a much broader setting. We show the effectiveness of GCF by deriving the asymptotic property of the estimator and comparing it to popular uplift modeling methods on both synthetic and real-world datasets. We implement GCF on Spark and successfully deploy it into a large-scale online pricing system at a leading ride-sharing company. Online A/B testing results further validate the superiority of GCF.