Dayao Chen

Yue Cao, XiaoJiang Zhou, Jiaqi Feng et al.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

Wen Zan, Yaopeng Han, Xiaotian Jiang et al.

In e-commerce search, relevance between query and documents is an essential requirement for satisfying user experience. Different from traditional e-commerce platforms that offer products, users search on life service platforms such as Meituan mainly for product providers, which usually have abundant structured information, e.g. name, address, category, thousands of products. Modeling search relevance with these rich structured contents is challenging due to the following issues: (1) there is language distribution discrepancy among different fields of structured document, making it difficult to directly adopt off-the-shelf pretrained language model based methods like BERT. (2) different fields usually have different importance and their length vary greatly, making it difficult to extract document information helpful for relevance matching. To tackle these issues, in this paper we propose a novel two-stage pretraining and matching architecture for relevance matching with rich structured documents. At pretraining stage, we propose an effective pretraining method that employs both query and multiple fields of document as inputs, including an effective information compression method for lengthy fields. At relevance matching stage, a novel matching method is proposed by leveraging domain knowledge in search query to generate more effective document representations for relevance scoring. Extensive offline experiments and online A/B tests on millions of users verify that the proposed architectures effectively improve the performance of relevance modeling. The model has already been deployed online, serving the search traffic of Meituan for over a year.