Ajantha Ramineni

Amit Jaspal, Qian Dang, Ajantha Ramineni

Modern large-scale recommender systems employ multi-stage ranking funnel (Retrieval, Pre-ranking, Ranking) to balance engagement and computational constraints (latency, CPU). However, the initial retrieval stage, often relying on efficient but less precise methods like K-Nearest Neighbors (KNN), struggles to effectively surface the most engaging items from billion-scale catalogs, particularly distinguishing highly relevant and engaging candidates from merely relevant ones. We introduce Recall Augmentation through Deferred Asynchronous Retrieval (RADAR), a novel framework that leverages asynchronous, offline computation to pre-rank a significantly larger candidate set for users using the full complexity ranking model. These top-ranked items are stored and utilized as a high-quality retrieval source during online inference, bypassing online retrieval and pre-ranking stages for these candidates. We demonstrate through offline experiments that RADAR significantly boosts recall (2X Recall@200 vs DNN retrieval baseline) by effectively combining a larger retrieved candidate set with a more powerful ranking model. Online A/B tests confirm a +0.8% lift in topline engagement metrics, validating RADAR as a practical and effective method to improve recommendation quality under strict online serving constraints.

Amit Jaspal, Kapil Dalwani, Ajantha Ramineni

Most industry scale recommender systems face critical cold start challenges new items lack interaction history, making it difficult to distribute them in a personalized manner. Standard collaborative filtering models underperform due to sparse engagement signals, while content only approaches lack user specific relevance. We propose SocRipple, a novel two stage retrieval framework tailored for coldstart item distribution in social graph based platforms. Stage 1 leverages the creators social connections for targeted initial exposure. Stage 2 builds on early engagement signals and stable user embeddings learned from historical interactions to "ripple" outwards via K Nearest Neighbor (KNN) search. Large scale experiments on a major video platform show that SocRipple boosts cold start item distribution by +36% while maintaining user engagement rate on cold start items, effectively balancing new item exposure with personalized recommendations.