Wencai Ye

Ben Xue, Dan Liu, Lixiang Wang et al.

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

Zhentao Tan, Ben Xue, Jian Jia et al.

This paper presents the \textbf{S}emantic-a\textbf{W}ar\textbf{E} spatial-t\textbf{E}mporal \textbf{T}okenizer (SweetTok), a novel video tokenizer to overcome the limitations in current video tokenization methods for compacted yet effective discretization. Unlike previous approaches that process flattened local visual patches via direct discretization or adaptive query tokenization, SweetTok proposes a decoupling framework, compressing visual inputs through distinct spatial and temporal queries via \textbf{D}ecoupled \textbf{Q}uery \textbf{A}uto\textbf{E}ncoder (DQAE). This design allows SweetTok to efficiently compress video token count while achieving superior fidelity by capturing essential information across spatial and temporal dimensions. Furthermore, we design a \textbf{M}otion-enhanced \textbf{L}anguage \textbf{C}odebook (MLC) tailored for spatial and temporal compression to address the differences in semantic representation between appearance and motion information. SweetTok significantly improves video reconstruction results by \textbf{42.8\%} w.r.t rFVD on UCF-101 dataset. With a better token compression strategy, it also boosts downstream video generation results by \textbf{15.1\%} w.r.t gFVD. Additionally, the compressed decoupled tokens are imbued with semantic information, enabling few-shot recognition capabilities powered by LLMs in downstream applications.

Zihang Shao, Wentao Lei, Lei Wang et al.

Molecular representation learning, a cornerstone for downstream tasks like molecular captioning and molecular property prediction, heavily relies on Graph Neural Networks (GNN). However, GNN suffers from the over-smoothing problem, where node-level features collapse in deep GNN layers. While existing feature projection methods with cross-attention have been introduced to mitigate this issue, they still perform poorly in deep features. This motivated our exploration of using Mamba as an alternative projector for its ability to handle complex sequences. However, we observe that while Mamba excels at preserving global topological information from deep layers, it neglects fine-grained details in shallow layers. The capabilities of Mamba and cross-attention exhibit a global-local trade-off. To resolve this critical global-local trade-off, we propose Hierarchical and Structure-Aware Network (HSA-Net), a novel framework with two modules that enables a hierarchical feature projection and fusion. Firstly, a Hierarchical Adaptive Projector (HAP) module is introduced to process features from different graph layers. It learns to dynamically switch between a cross-attention projector for shallow layers and a structure-aware Graph-Mamba projector for deep layers, producing high-quality, multi-level features. Secondly, to adaptively merge these multi-level features, we design a Source-Aware Fusion (SAF) module, which flexibly selects fusion experts based on the characteristics of the aggregation features, ensuring a precise and effective final representation fusion. Extensive experiments demonstrate that our HSA-Net framework quantitatively and qualitatively outperforms current state-of-the-art (SOTA) methods.