Liwei Guan

Hongwei Zhang, Qiqiang Zhong, Jiangxia Cao et al.

Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.

Xingke Yang, Liang Li, Sicong Li et al.

Collaboratively fine-tuning (FT) large language models (LLMs) over heterogeneous mobile devices fosters immense potential applications of personalized intelligence. However, such a vision faces critical system challenges. Conventional federated LLM FT approaches place prohibitive computational and memory burdens on mobile hardware, and their synchronous model aggregation protocols stall for slower devices. In this paper, we propose Fed MobiLLM, a novel design to facilitate efficient federated LLM FT across mobile devices with diverse computing/communication speeds and local model architectures. In particular, Fed MobiLLM implements a pioneering server-assisted federated side-tuning paradigm. Briefly, mobile devices perform lightweight forward propagation computations on local data using their frozen pre-scaled backbone LLMs, and then upload selected intermediate activations. The server trains a shared side-network independently, eliminating client-side backpropagation and enabling asynchronous updates. To bridge model heterogeneity across different devices, we introduce an adaptive layer-wise feature alignment method, which ensures consistent representations for collaboratively tuning a shared side network. Extensive experimental results demonstrate that Fed MobiLLM can maintain robust fine-tuning performance while achieving extremely low on-device memory, with at least 95.2% reduction in computation overhead, 93.2% reduction in communication costs and 5.1x faster convergence compared to existing methods, validating its efficacy for practical LLM adaptation over heterogeneous mobile devices.