Yiyan Xu

Yiyan Xu, Ruoxuan Xia, Wuqiang Zheng et al.

With the rapid growth of online video consumption, video advertising has become increasingly dominant in the digital advertising landscape. Yet diverse users and viewing contexts makes one-size-fits-all ad creatives insufficient for consistent effectiveness, underlining the importance of personalization. In practice, most personalized video advertising systems follow a retrieval-based paradigm, selecting the optimal one from a small set of professionally pre-produced creatives for each user. Such static and finite inventories limits both the granularity and the timeliness of personalization, and prevents the creatives from being continuously refined based on online user feedback. Recent advances in generative AI make it possible to move beyond retrieval toward optimizing video creatives in a continuous space at serving time. In this light, we propose NextAds, a generation-based paradigm for next-generation personalized video advertising, and conceptualize NextAds with four core components. To enable comparable research progress, we formulate two representative tasks: personalized creative generation and personalized creative integration, and introduce corresponding lightweight benchmarks. To assess feasibility, we instantiate end-to-end pipelines for both tasks and conduct initial exploratory experiments, demonstrating that GenAI can generate and integrate personalized creatives with encouraging performance. Moreover, we discuss the key challenges and opportunities under this paradigm, aiming to provide actionable insights for both researchers and practitioners and to catalyze progress in personalized video advertising.

Yiyan Xu, Qiulin Wang, Wenjie Wang et al.

Multi-reference image generation aims to synthesize images from textual instructions while faithfully preserving subject identities from multiple reference images. Existing VLM-enhanced diffusion models commonly rely on decoupled visual conditioning: semantic ViT features are processed by the VLM for instruction understanding, whereas appearance-rich VAE features are injected later into the diffusion backbone. Despite its intuitive design, this separation makes it difficult for the model to associate each semantically grounded subject with visual details from the correct reference image. As a result, the model may recognize which subject is being referred to, but fail to preserve its identity and fine-grained appearance, leading to attribute leakage and cross-reference confusion in complex multi-reference settings. To address this issue, we propose UniCustom, a unified visual conditioning framework that fuses ViT and VAE features before VLM encoding. This early fusion exposes the VLM to both semantic cues and appearance-rich details, enabling its hidden states to jointly encode the referred subject and corresponding visual appearance with only a lightweight linear fusion layer. To learn such unified representations, we adopt a two-stage training strategy: reconstruction-oriented pretraining that preserves reference-specific appearance details in the fused hidden states, followed by supervised finetuning on single- and multi-reference generation tasks. We further introduce a slot-wise binding regularization that encourages each image slot to preserve low-level details of its corresponding reference, thereby reducing cross-reference entanglement. Experiments on two multi-reference generation benchmarks demonstrate that UniCustom consistently improves subject consistency, instruction following, and compositional fidelity over strong baselines.

Yiyan Xu, Wuqiang Zheng, Wenjie Wang et al.

Personalized image generation has emerged as a promising direction in multimodal content creation. It aims to synthesize images tailored to individual style preferences (e.g., color schemes, character appearances, layout) and semantic intentions (e.g., emotion, action, scene contexts) by leveraging user-interacted history images and multimodal instructions. Despite notable progress, existing methods -- whether based on diffusion models, large language models, or Large Multimodal Models (LMMs) -- struggle to accurately capture and fuse user style preferences and semantic intentions. In particular, the state-of-the-art LMM-based method suffers from the entanglement of visual features, leading to Guidance Collapse, where the generated images fail to preserve user-preferred styles or reflect the specified semantics. To address these limitations, we introduce DRC, a novel personalized image generation framework that enhances LMMs through Disentangled Representation Composition. DRC explicitly extracts user style preferences and semantic intentions from history images and the reference image, respectively, to form user-specific latent instructions that guide image generation within LMMs. Specifically, it involves two critical learning stages: 1) Disentanglement learning, which employs a dual-tower disentangler to explicitly separate style and semantic features, optimized via a reconstruction-driven paradigm with difficulty-aware importance sampling; and 2) Personalized modeling, which applies semantic-preserving augmentations to effectively adapt the disentangled representations for robust personalized generation. Extensive experiments on two benchmarks demonstrate that DRC shows competitive performance while effectively mitigating the guidance collapse issue, underscoring the importance of disentangled representation learning for controllable and effective personalized image generation.

Yiyan Xu, Wenjie Wang, Yang Zhang et al.

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

Wuqiang Zheng, Yiyan Xu, Xinyu Lin et al.

With the rapid and continuous increase in academic publications, identifying high-quality research has become an increasingly pressing challenge. While recent methods leveraging Large Language Models (LLMs) for automated paper evaluation have shown great promise, they are often constrained by outdated domain knowledge and limited reasoning capabilities. In this work, we present PaperEval, a novel LLM-based framework for automated paper evaluation that addresses these limitations through two key components: 1) a domain-aware paper retrieval module that retrieves relevant concurrent work to support contextualized assessments of novelty and contributions, and 2) a latent reasoning mechanism that enables deep understanding of complex motivations and methodologies, along with comprehensive comparison against concurrently related work, to support more accurate and reliable evaluation. To guide the reasoning process, we introduce a progressive ranking optimization strategy that encourages the LLM to iteratively refine its predictions with an emphasis on relative comparison. Experiments on two datasets demonstrate that PaperEval consistently outperforms existing methods in both academic impact and paper quality evaluation. In addition, we deploy PaperEval in a real-world paper recommendation system for filtering high-quality papers, which has gained strong engagement on social media -- amassing over 8,000 subscribers and attracting over 10,000 views for many filtered high-quality papers -- demonstrating the practical effectiveness of PaperEval.