Jose J. Ramasco

Thomas Louf, Bruno Gonçalves, Jose J. Ramasco et al.

Cultural areas represent a useful concept that cross-fertilizes diverse fields in social sciences. Knowledge of how humans organize and relate their ideas and behavior within a society helps to understand their actions and attitudes towards different issues. However, the selection of common traits that shape a cultural area is somewhat arbitrary. What is needed is a method that can leverage the massive amounts of data coming online, especially through social media, to identify cultural regions without ad-hoc assumptions, biases or prejudices. This work takes a crucial step in this direction by introducing a method to infer cultural regions based on the automatic analysis of large datasets from microblogging posts. The approach presented here is based on the principle that cultural affiliation can be inferred from the topics that people discuss among themselves. Specifically, regional variations in written discourse are measured in American social media. From the frequency distributions of content words in geotagged Tweets, the regional hotspots of words' usage are found, and from there, principal components of regional variation are derived. Through a hierarchical clustering of the data in this lower-dimensional space, this method yields clear cultural areas and the topics of discussion that define them. It uncovers a manifest North-South separation, which is primarily influenced by the African American culture, and further contiguous (East-West) and non-contiguous divisions that provide a comprehensive picture of today's cultural areas in the US.

Thomas Louf, David Sanchez, Jose J. Ramasco

Cultural diversity encoded within languages of the world is at risk, as many languages have become endangered in the last decades in a context of growing globalization. To preserve this diversity, it is first necessary to understand what drives language extinction, and which mechanisms might enable coexistence. Here, we study language shift mechanisms using theoretical and data-driven perspectives. A large-scale empirical analysis of multilingual societies using Twitter and census data yields a wide diversity of spatial patterns of language coexistence. It ranges from a mixing of language speakers to segregation with multilinguals on the boundaries of disjoint linguistic domains. To understand how these different states can emerge and, especially, become stable, we propose a model in which language coexistence is reached when learning the other language is facilitated and when bilinguals favor the use of the endangered language. Simulations carried out in a metapopulation framework highlight the importance of spatial interactions arising from people mobility to explain the stability of a mixed state or the presence of a boundary between two linguistic regions. Further, we find that the history of languages is critical to understand their present state.