Jingcao Xu

Cheng Wu, Chaokun Wang, Jingcao Xu et al.

Graph Neural Networks (GNNs) have demonstrated promising results on exploiting node representations for many downstream tasks through supervised end-to-end training. To deal with the widespread label scarcity issue in real-world applications, Graph Contrastive Learning (GCL) is leveraged to train GNNs with limited or even no labels by maximizing the mutual information between nodes in its augmented views generated from the original graph. However, the distribution of graphs remains unconsidered in view generation, resulting in the ignorance of unseen edges in most existing literature, which is empirically shown to be able to improve GCL's performance in our experiments. To this end, we propose to incorporate graph generative adversarial networks (GANs) to learn the distribution of views for GCL, in order to i) automatically capture the characteristic of graphs for augmentations, and ii) jointly train the graph GAN model and the GCL model. Specifically, we present GACN, a novel Generative Adversarial Contrastive learning Network for graph representation learning. GACN develops a view generator and a view discriminator to generate augmented views automatically in an adversarial style. Then, GACN leverages these views to train a GNN encoder with two carefully designed self-supervised learning losses, including the graph contrastive loss and the Bayesian personalized ranking Loss. Furthermore, we design an optimization framework to train all GACN modules jointly. Extensive experiments on seven real-world datasets show that GACN is able to generate high-quality augmented views for GCL and is superior to twelve state-of-the-art baseline methods. Noticeably, our proposed GACN surprisingly discovers that the generated views in data augmentation finally conform to the well-known preferential attachment rule in online networks.

Tiankai Gu, Chaokun Wang, Cheng Wu et al.

Recently, graph neural networks have shown the superiority of modeling the complex topological structures in heterogeneous network-based recommender systems. Due to the diverse interactions among nodes and abundant semantics emerging from diverse types of nodes and edges, there is a bursting research interest in learning expressive node representations in multiplex heterogeneous networks. One of the most important tasks in recommender systems is to predict the potential connection between two nodes under a specific edge type (i.e., relationship). Although existing studies utilize explicit metapaths to aggregate neighbors, practically they only consider intra-relationship metapaths and thus fail to leverage the potential uplift by inter-relationship information. Moreover, it is not always straightforward to exploit inter-relationship metapaths comprehensively under diverse relationships, especially with the increasing number of node and edge types. In addition, contributions of different relationships between two nodes are difficult to measure. To address the challenges, we propose HybridGNN, an end-to-end GNN model with hybrid aggregation flows and hierarchical attentions to fully utilize the heterogeneity in the multiplex scenarios. Specifically, HybridGNN applies a randomized inter-relationship exploration module to exploit the multiplexity property among different relationships. Then, our model leverages hybrid aggregation flows under intra-relationship metapaths and randomized exploration to learn the rich semantics. To explore the importance of different aggregation flow and take advantage of the multiplexity property, we bring forward a novel hierarchical attention module which leverages both metapath-level attention and relationship-level attention. Extensive experimental results suggest that HybridGNN achieves the best performance compared to several state-of-the-art baselines.

Jingcao Xu, Jianyun Zou, Renkai Yang et al.

Pre-search query recommendation, widely known as HintQ on Taobao's homepage, plays a vital role in intent capture and demand discovery, yet traditional methods suffer from shallow semantics, poor cold-start performance and low serendipity due to reliance on ID-based matching and co-click heuristics. To overcome these challenges, we propose AIGQ (AI-Generated Query architecture), the first end-to-end generative framework for HintQ scenario. AIGQ is built upon three core innovations spanning training paradigm, policy optimization and deployment architecture. First, we propose Interest-Aware List Supervised Fine-Tuning (IL-SFT), a list-level supervised learning approach that constructs training samples through session-aware behavior aggregation and interest-guided re-ranking strategy to faithfully model nuanced user intent. Accordingly, we design Interest-aware List Group Relative Policy Optimization (IL-GRPO), a novel policy gradient algorithm with a dual-component reward mechanism that jointly optimizes individual query relevance and global list properties, enhanced by a model-based reward from the online click-through rate (CTR) ranking model. To deploy under strict real-time and low-latency requirements, we further develop a hybrid offline-online architecture comprising AIGQ-Direct for nearline personalized user-to-query generation and AIGQ-Think, a reasoning-enhanced variant that produces trigger-to-query mappings to enrich interest diversity. Extensive offline evaluations and large-scale online A/B experiments on Taobao demonstrate that AIGQ consistently delivers substantial improvements in key business metrics across platform effectiveness and user engagement.

Jingcao Xu, Chaokun Wang, Cheng Wu et al.

Modern recommender systems often deal with a variety of user interactions, e.g., click, forward, purchase, etc., which requires the underlying recommender engines to fully understand and leverage multi-behavior data from users. Despite recent efforts towards making use of heterogeneous data, multi-behavior recommendation still faces great challenges. Firstly, sparse target signals and noisy auxiliary interactions remain an issue. Secondly, existing methods utilizing self-supervised learning (SSL) to tackle the data sparsity neglect the serious optimization imbalance between the SSL task and the target task. Hence, we propose a Multi-Behavior Self-Supervised Learning (MBSSL) framework together with an adaptive optimization method. Specifically, we devise a behavior-aware graph neural network incorporating the self-attention mechanism to capture behavior multiplicity and dependencies. To increase the robustness to data sparsity under the target behavior and noisy interactions from auxiliary behaviors, we propose a novel self-supervised learning paradigm to conduct node self-discrimination at both inter-behavior and intra-behavior levels. In addition, we develop a customized optimization strategy through hybrid manipulation on gradients to adaptively balance the self-supervised learning task and the main supervised recommendation task. Extensive experiments on five real-world datasets demonstrate the consistent improvements obtained by MBSSL over ten state-of-the art (SOTA) baselines. We release our model implementation at: https://github.com/Scofield666/MBSSL.git.

Cheng Wu, Chaokun Wang, Jingcao Xu et al.

Recommender systems are able to learn user preferences based on user and item representations via their historical behaviors. To improve representation learning, recent recommendation models start leveraging information from various behavior types exhibited by users. In real-world scenarios, the user behavioral graph is not only multiplex but also dynamic, i.e., the graph evolves rapidly over time, with various types of nodes and edges added or deleted, which causes the Neighborhood Disturbance. Nevertheless, most existing methods neglect such streaming dynamics and thus need to be retrained once the graph has significantly evolved, making them unsuitable in the online learning environment. Furthermore, the Neighborhood Disturbance existing in dynamic graphs deteriorates the performance of neighbor-aggregation based graph models. To this end, we propose SUPA, a novel graph neural network for dynamic multiplex heterogeneous graphs. Compared to neighbor-aggregation architecture, SUPA develops a sample-update-propagate architecture to alleviate neighborhood disturbance. Specifically, for each new edge, SUPA samples an influenced subgraph, updates the representations of the two interactive nodes, and propagates the interaction information to the sampled subgraph. Furthermore, to train SUPA incrementally online, we propose InsLearn, an efficient workflow for single-pass training of large dynamic graphs. Extensive experimental results on six real-world datasets show that SUPA has a good generalization ability and is superior to sixteen state-of-the-art baseline methods. The source code is available at https://github.com/shatter15/SUPA.