Tejaswi Tenneti

Yuqing Xie, Taesik Na, Xiao Xiao et al.

The key to e-commerce search is how to best utilize the large yet noisy log data. In this paper, we present our embedding-based model for grocery search at Instacart. The system learns query and product representations with a two-tower transformer-based encoder architecture. To tackle the cold-start problem, we focus on content-based features. To train the model efficiently on noisy data, we propose a self-adversarial learning method and a cascade training method. AccOn an offline human evaluation dataset, we achieve 10% relative improvement in RECALL@20, and for online A/B testing, we achieve 4.1% cart-adds per search (CAPS) and 1.5% gross merchandise value (GMV) improvement. We describe how we train and deploy the embedding based search model and give a detailed analysis of the effectiveness of our method.

Xiaochen Wang, Xiao Xiao, Ruhan Zhang et al.

Efficient and accurate product relevance assessment is critical for user experiences and business success. Training a proficient relevance assessment model requires high-quality query-product pairs, often obtained through negative sampling strategies. Unfortunately, current methods introduce pooling bias by mistakenly sampling false negatives, diminishing performance and business impact. To address this, we present Bias-mitigating Hard Negative Sampling (BHNS), a novel negative sampling strategy tailored to identify and adjust for false negatives, building upon our original False Negative Estimation algorithm. Our experiments in the Instacart search setting confirm BHNS as effective for practical e-commerce use. Furthermore, comparative analyses on public dataset showcase its domain-agnostic potential for diverse applications.

Moein Hasani, Hamidreza Shahidi, Trace Levinson et al.

Personalized storefronts in large e-commerce marketplaces are often assembled from many independent components: static themes per page section ("placement"), retrieval systems to fetch eligible products per placement, and pointwise rankers to order content. While effective in optimizing for aggregate preferences, this paradigm is rigid and can limit personalization and semantic cohesion across the page. This makes it poorly suited to support dynamic objectives and merchandising requirements over time. To address this, we introduce a cascaded merchandising framework that decomposes storefront construction into two generative tasks: (i) placement-level theme generation and (ii) constrained keyword generation per placement to power product retrieval. Teacher-student fine-tuning is leveraged to improve scalability of this framework under production latency and cost constraints. Fine-tuned model ablations are shown to approach closed-weight LLM performance. We further contribute frameworks for AI-driven content evaluation and quality filtering, enabling safe and automated deployment of dynamic content at scale. Generative output is fused with traditional ranking models to preserve hybrid infrastructure. In online experiments, this framework yields an estimated +2.7% lift in cart adds per page view over a strong baseline.