Chuan Yuan

Zhenxiang Xu, Jiawei Chen, Sirui Chen et al.

Generative recommendation (GR) aligns with advances in generative AI by casting next-item prediction as token-level generation rather than score-based ranking. Most GR methods adopt a two-stage pipeline: (i) \textit{item tokenization}, which maps each item to a sequence of discrete, hierarchically organized tokens; and (ii) \textit{autoregressive generation}, which predicts the next item's tokens conditioned on the tokens of user's interaction history. Although hierarchical tokenization induces a prefix tree (trie) over items, standard autoregressive modeling with conventional Transformers often flattens item tokens into a linear stream and overlooks the underlying topology. To address this, we propose TrieRec, a trie-aware generative recommendation method that augments Transformers with structural inductive biases via two positional encodings. First, a \textit{trie-aware absolute positional encoding} aggregates a token's (node's) local structural context (\eg depth, ancestors, and descendants) into the token representation. Second, a \textit{topology-aware relative positional encoding} injects pairwise structural relations into self-attention to capture topology-induced semantic relatedness. TrieRec is also model-agnostic, efficient, and hyperparameter-free. In our experiments, we implement TrieRec within three representative GR backbones, achieving notably improvements of 8.83\% on average across four real-world datasets.

Zixuan Li, Binzong Geng, Jing Xiong et al.

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has gained traction, owing to LMs' strong semantic understanding and contextual modeling capabilities. However, a critical structural gap exists: user behavior sequences consist of discrete actions connected by semantically empty separators, differing fundamentally from the coherent natural language in LM pre-training. This mismatch causes semantic fragmentation, where LM attention scatters across irrelevant tokens instead of focusing on meaningful behavior boundaries and inter-behavior relationships, degrading prediction performance. To address this, we propose $\textit{CTR-Sink}$, a novel framework introducing behavior-level attention sinks tailored for recommendation scenarios. Inspired by attention sink theory, it constructs attention focus sinks and dynamically regulates attention aggregation via external information. Specifically, we insert sink tokens between consecutive behaviors, incorporating recommendation-specific signals such as temporal distance to serve as stable attention sinks. To enhance generality, we design a two-stage training strategy that explicitly guides LM attention toward sink tokens and a attention sink mechanism that amplifies inter-sink dependencies to better capture behavioral correlations. Experiments on one industrial dataset and two open-source datasets (MovieLens, Kuairec), alongside visualization results, validate the method's effectiveness across scenarios.