Monique Snoeck

Elena Tiukhova, Emiliano Penaloza, María Óskarsdóttir et al.

Leveraging network information for prediction tasks has become a common practice in many domains. Being an important part of targeted marketing, influencer detection can potentially benefit from incorporating dynamic network representation. In this work, we investigate different dynamic Graph Neural Networks (GNNs) configurations for influencer detection and evaluate their prediction performance using a unique corporate data set. We show that using deep multi-head attention in GNN and encoding temporal attributes significantly improves performance. Furthermore, our empirical evaluation illustrates that capturing neighborhood representation is more beneficial that using network centrality measures.

Elena Tiukhova, Emiliano Penaloza, María Óskarsdóttir et al.

Leveraging network information for predictive modeling has become widespread in many domains. Within the realm of referral and targeted marketing, influencer detection stands out as an area that could greatly benefit from the incorporation of dynamic network representation due to the continuous evolution of customer-brand relationships. In this paper, we present INFLECT-DGNN, a new method for profit-driven INFLuencer prEdiCTion with Dynamic Graph Neural Networks that innovatively combines Graph Neural Networks (GNNs) and Recurrent Neural Networks (RNNs) with weighted loss functions, synthetic minority oversampling adapted to graph data, and a carefully crafted rolling-window strategy. We introduce a novel profit-driven framework that supports decision-making based on model predictions. To test the framework, we use a unique corporate dataset with diverse networks, capturing the customer interactions across three cities with different socioeconomic and demographic characteristics. Our results show how using RNNs to encode temporal attributes alongside GNNs significantly improves predictive performance, while the profit-driven framework determines the optimal classification threshold for profit maximization. We compare the results of different models to demonstrate the importance of capturing network representation, temporal dependencies, and using a profit-driven evaluation. Our research has significant implications for the fields of referral and targeted marketing, expanding the technical use of deep graph learning within corporate environments.

Pieter De Koninck, Klaas Nelissen, Seppe vanden Broucke et al.

Within the field of process mining, several different trace clustering approaches exist for partitioning traces or process instances into similar groups. Typically, this partitioning is based on certain patterns or similarity between the traces, or driven by the discovery of a process model for each cluster. The main drawback of these techniques, however, is that their solutions are usually hard to evaluate or justify by domain experts. In this paper, we present two constrained trace clustering techniques that are capable to leverage expert knowledge in the form of instance-level constraints. In an extensive experimental evaluation using two real-life datasets, we show that our novel techniques are indeed capable of producing clustering solutions that are more justifiable without a substantial negative impact on their quality.