Qunshu Zhang

IR
h-index98
6papers
43citations
Novelty60%
AI Score56

6 Papers

IRJun 1
Principled Synthetic Data Enables the First Scaling Laws for LLMs in Recommendation

Benyu Zhang, Qiang Zhang, Jianpeng Cheng et al.

Large Language Models (LLMs) represent a promising frontier for recommender systems, yet their development has been impeded by the absence of predictable scaling laws, which are crucial for guiding research and optimizing resource allocation. We hypothesize that this may be attributed to the inherent noise, bias, and incompleteness of raw user interaction data in prior continual pre-training (CPT) efforts. This paper introduces a novel, layered framework for generating high-quality synthetic data that circumvents such issues by creating a curated, pedagogical curriculum for the LLM. We provide powerful, direct evidence for the utility of our curriculum by showing that standard sequential models trained on our principled synthetic data significantly outperform ($+130\%$ on recall@100 for SasRec) models trained on real data in downstream ranking tasks, demonstrating its superiority for learning generalizable user preference patterns. Building on this, we empirically demonstrate, for the first time, robust power-law scaling for an LLM that is continually pre-trained on our high-quality, recommendation-specific data. Our experiments reveal consistent and predictable perplexity reduction across multiple synthetic data modalities. These findings establish a foundational methodology for reliable scaling LLM capabilities in the recommendation domain, thereby shifting the research focus from mitigating data deficiencies to leveraging high-quality, structured information.

IRJan 7Code
Efficient Sequential Recommendation for Long Term User Interest Via Personalization

Qiang Zhang, Hanchao Yu, Ivan Ji et al.

Recent years have witnessed success of sequential modeling, generative recommender, and large language model for recommendation. Though the scaling law has been validated for sequential models, it showed inefficiency in computational capacity when considering real-world applications like recommendation, due to the non-linear(quadratic) increasing nature of the transformer model. To improve the efficiency of the sequential model, we introduced a novel approach to sequential recommendation that leverages personalization techniques to enhance efficiency and performance. Our method compresses long user interaction histories into learnable tokens, which are then combined with recent interactions to generate recommendations. This approach significantly reduces computational costs while maintaining high recommendation accuracy. Our method could be applied to existing transformer based recommendation models, e.g., HSTU and HLLM. Extensive experiments on multiple sequential models demonstrate its versatility and effectiveness. Source code is available at \href{https://github.com/facebookresearch/PerSRec}{https://github.com/facebookresearch/PerSRec}.

CVApr 14, 2025Code
NTIRE 2025 Challenge on Cross-Domain Few-Shot Object Detection: Methods and Results

Yuqian Fu, Xingyu Qiu, Bin Ren et al.

Cross-Domain Few-Shot Object Detection (CD-FSOD) poses significant challenges to existing object detection and few-shot detection models when applied across domains. In conjunction with NTIRE 2025, we organized the 1st CD-FSOD Challenge, aiming to advance the performance of current object detectors on entirely novel target domains with only limited labeled data. The challenge attracted 152 registered participants, received submissions from 42 teams, and concluded with 13 teams making valid final submissions. Participants approached the task from diverse perspectives, proposing novel models that achieved new state-of-the-art (SOTA) results under both open-source and closed-source settings. In this report, we present an overview of the 1st NTIRE 2025 CD-FSOD Challenge, highlighting the proposed solutions and summarizing the results submitted by the participants.

CLApr 8, 2025Code
S'MoRE: Structural Mixture of Residual Experts for Parameter-Efficient LLM Fine-tuning

Hanqing Zeng, Yinglong Xia, Zhuokai Zhao et al.

Fine-tuning pre-trained large language models (LLMs) presents a dual challenge of balancing parameter efficiency and model capacity. Existing methods like low-rank adaptations (LoRA) are efficient but lack flexibility, while Mixture-of-Experts (MoE) enhance model capacity at the cost of more & under-utilized parameters. To address these limitations, we propose Structural Mixture of Residual Experts (S'MoRE), a novel framework that seamlessly integrates the efficiency of LoRA with the flexibility of MoE. Conceptually, S'MoRE employs hierarchical low-rank decomposition of expert weights, yielding residuals of varying orders interconnected in a multi-layer structure. By routing input tokens through sub-trees of residuals, S'MoRE emulates the capacity of numerous experts by instantiating and assembling just a few low-rank matrices. We craft the inter-layer propagation of S'MoRE's residuals as a special type of Graph Neural Network (GNN), and prove that under similar parameter budget, S'MoRE improves structural flexibility of traditional MoE (or Mixture-of-LoRA) by exponential order. Comprehensive theoretical analysis and empirical results demonstrate that S'MoRE achieves superior fine-tuning performance, offering a transformative approach for efficient LLM adaptation. Our implementation is available at: https://github.com/ZimpleX/SMoRE-LLM.

LGApr 27
FreeScale: Distributed Training for Sequence Recommendation Models with Minimal Scaling Cost

Chenhao Feng, Haoli Zhang, Shakhzod Ali-Zade et al.

Modern industrial Deep Learning Recommendation Models typically extract user preferences through the analysis of sequential interaction histories, subsequently generating predictions based on these derived interests. The inherent heterogeneity in data characteristics frequently result in substantial under-utilization of computational resources during large-scale training, primarily due to computational bubbles caused by severe stragglers and slow blocking communications. This paper introduces FreeScale, a solution designed to (1) mitigate the straggler problem through meticulously load balanced input samples (2) minimize the blocking communication by overlapping prioritized embedding communications with computations (3) resolve the GPU resource competition during computation and communication overlapping by communicating through SM-Free techniques. Empirical evaluation demonstrates that FreeScale achieves up to 90.3% reduction in computational bubbles when applied to real-world workloads running on 256 H100 GPUs.

IRAug 4, 2025
Realizing Scaling Laws in Recommender Systems: A Foundation-Expert Paradigm for Hyperscale Model Deployment

Dai Li, Kevin Course, Wei Li et al.

While scaling laws promise significant performance gains for recommender systems, efficiently deploying hyperscale models remains a major unsolved challenge. In contrast to fields where FMs are already widely adopted such as natural language processing and computer vision, progress in recommender systems is hindered by unique challenges including the need to learn from online streaming data under shifting data distributions, the need to adapt to different recommendation surfaces with a wide diversity in their downstream tasks and their input distributions, and stringent latency and computational constraints. To bridge this gap, we propose to leverage the Foundation-Expert Paradigm: a framework designed for the development and deployment of hyperscale recommendation FMs. In our approach, a central FM is trained on lifelong, cross-surface, multi-modal user data to learn generalizable knowledge. This knowledge is then efficiently transferred to various lightweight, surface-specific "expert" models via target-aware embeddings, allowing them to adapt to local data distributions and optimization goals with minimal overhead. To meet our training, inference and development needs, we built HyperCast, a production-grade infrastructure system that re-engineers training, serving, logging and iteration to power this decoupled paradigm. Our approach is now deployed at Meta serving tens of billions of user requests daily, demonstrating online metric improvements over our previous one-stage production system while improving developer velocity and maintaining infrastructure efficiency. To the best of our knowledge, this work represents the first successful deployment of a Foundation-Expert paradigm at this scale, offering a proven, compute-efficient, and developer-friendly blueprint to realize the promise of scaling laws in recommender systems.