Sagnik Mukherjee

Muhammad Farid Adilazuarda, Sagnik Mukherjee, Pradhyumna Lavania et al.

We present a survey of more than 90 recent papers that aim to study cultural representation and inclusion in large language models (LLMs). We observe that none of the studies explicitly define "culture, which is a complex, multifaceted concept; instead, they probe the models on some specially designed datasets which represent certain aspects of "culture". We call these aspects the proxies of culture, and organize them across two dimensions of demographic and semantic proxies. We also categorize the probing methods employed. Our analysis indicates that only certain aspects of ``culture,'' such as values and objectives, have been studied, leaving several other interesting and important facets, especially the multitude of semantic domains (Thompson et al., 2020) and aboutness (Hershcovich et al., 2022), unexplored. Two other crucial gaps are the lack of robustness of probing techniques and situated studies on the impact of cultural mis- and under-representation in LLM-based applications.

Sagnik Mukherjee, Muhammad Farid Adilazuarda, Sunayana Sitaram et al.

Socio-demographic prompting is a commonly employed approach to study cultural biases in LLMs as well as for aligning models to certain cultures. In this paper, we systematically probe four LLMs (Llama 3, Mistral v0.2, GPT-3.5 Turbo and GPT-4) with prompts that are conditioned on culturally sensitive and non-sensitive cues, on datasets that are supposed to be culturally sensitive (EtiCor and CALI) or neutral (MMLU and ETHICS). We observe that all models except GPT-4 show significant variations in their responses on both kinds of datasets for both kinds of prompts, casting doubt on the robustness of the culturally-conditioned prompting as a method for eliciting cultural bias in models or as an alignment strategy. The work also calls rethinking the control experiment design to tease apart the cultural conditioning of responses from "placebo effect", i.e., random perturbations of model responses due to arbitrary tokens in the prompt.