Ilham Sentosa

Waqas Ahmed, Habiba Akter, Sheikh M. Hizam et al.

Learning behavior mechanism is widely anticipated in managed settings through the formal syllabus. However, heading for learning stimulus whilst daily mobility practices through urban transit is the novel feature in learning sciences. Theory of planned behavior (TPB), technology acceptance model (TAM), and service quality of transit are conceptualized to assess the learning behavioral intention (LBI) of commuters in Greater Kuala Lumpur. An online survey was conducted to understand the LBI of 117 travelers who use the technology to engage in the informal learning process during daily commuting. The results explored that all the model variables i.e., perceived ease of use, perceived usefulness, service quality, and subjective norms are significant predictors of LBI. The perceived usefulness of learning during traveling and transit service quality has a vibrant impact on LBI. The research will support the informal learning mechanism from commuters point of view. The study is a novel contribution to transport and learning literature that will open the new prospect of research in urban mobility and its connotation with personal learning and development.

Waqas Ahmed, Sheikh Muhamad Hizam, Ilham Sentosa et al.

Smart city is synchronized with digital environment and its transportation system is vitalized with RFID sensors, Internet of Things (IoT) and Artificial Intelligence. However, without user's behavioral assessment of technology, the ultimate usefulness of smart mobility cannot be achieved. This paper aims to formulate the research framework for prediction of antecedents of smart mobility by using SEM-Neural hybrid approach towards preliminary data analysis. This research undertook smart mobility services adoption in Malaysia as study perspective and applied the Technology Acceptance Model (TAM) as theoretical basis. An extended TAM model was hypothesized with five external factors (digital dexterity, IoT service quality, intrusiveness concerns, social electronic word of mouth and subjective norm). The data was collected through a pilot survey in Klang Valley, Malaysia. Then responses were analyzed for reliability, validity and accuracy of model. Finally, the causal relationship was explained by Structural Equation Modeling (SEM) and Artificial Neural Networking (ANN). The paper will share better understanding of road technology acceptance to all stakeholders to refine, revise and update their policies. The proposed framework will suggest a broader approach to individual level technology acceptance.