Samia Menon

Sitong Wang, Samia Menon, Tao Long et al.

Short videos on social media are the dominant way young people consume content. News outlets aim to reach audiences through news reels -- short videos conveying news -- but struggle to translate traditional journalistic formats into short, entertaining videos. To translate news into social media reels, we support journalists in reframing the narrative. In literature, narrative framing is a high-level structure that shapes the overall presentation of a story. We identified three narrative framings for reels that adapt social media norms but preserve news value, each with a different balance of information and entertainment. We introduce ReelFramer, a human-AI co-creative system that helps journalists translate print articles into scripts and storyboards. ReelFramer supports exploring multiple narrative framings to find one appropriate to the story. AI suggests foundational narrative details, including characters, plot, setting, and key information. ReelFramer also supports visual framing; AI suggests character and visual detail designs before generating a full storyboard. Our studies show that narrative framing introduces the necessary diversity to translate various articles into reels, and establishing foundational details helps generate scripts that are more relevant and coherent. We also discuss the benefits of using narrative framing and foundational details in content retargeting.

Sitong Wang, Samia Menon, Dingzeyu Li et al.

Creative and communicative work is often underpinned by implicit structures, such as the Hero's Journey in storytelling, design patterns in software, or chord progressions in music. People often learn these structures from examples - a process known as schema induction. However, because schemas are abstract and implicit, they are difficult to discover: shared structural patterns are obscured by surface-level variation, and balancing generality with specificity is challenging. We present Schemex, an interactive AI workflow that systematically supports schema induction by decomposing it into three tractable stages: clustering examples, abstracting candidate schemas, and contrastively refining them by generating new instances and comparing against originals. Studies show that Schemex produces more actionable schemas than a frontier baseline without sacrificing generalizability, with participants uncovering deep and nuanced structural patterns. We also discuss design implications for the cognitive role of interactive process in structure discovery.

Tao Long, Dorothy Zhang, Grace Li et al.

Communicating science and technology is essential for the public to understand and engage in a rapidly changing world. Tweetorials are an emerging phenomenon where experts explain STEM topics on social media in creative and engaging ways. However, STEM experts struggle to write an engaging "hook" in the first tweet that captures the reader's attention. We propose methods to use large language models (LLMs) to help users scaffold their process of writing a relatable hook for complex scientific topics. We demonstrate that LLMs can help writers find everyday experiences that are relatable and interesting to the public, avoid jargon, and spark curiosity. Our evaluation shows that the system reduces cognitive load and helps people write better hooks. Lastly, we discuss the importance of interactivity with LLMs to preserve the correctness, effectiveness, and authenticity of the writing.