Nir Lotan

Nir Lotan, Einat Minkov

Social world knowledge is a key ingredient in effective communication and information processing by humans and machines alike. As of today, there exist many knowledge bases that represent factual world knowledge. Yet, there is no resource that is designed to capture social aspects of world knowledge. We believe that this work makes an important step towards the formulation and construction of such a resource. We introduce SocialVec, a general framework for eliciting low-dimensional entity embeddings from the social contexts in which they occur in social networks. In this framework, entities correspond to highly popular accounts which invoke general interest. We assume that entities that individual users tend to co-follow are socially related, and use this definition of social context to learn the entity embeddings. Similar to word embeddings which facilitate tasks that involve text semantics, we expect the learned social entity embeddings to benefit multiple tasks of social flavor. In this work, we elicited the social embeddings of roughly 200K entities from a sample of 1.3M Twitter users and the accounts that they follow. We employ and gauge the resulting embeddings on two tasks of social importance. First, we assess the political bias of news sources in terms of entity similarity in the social embedding space. Second, we predict the personal traits of individual Twitter users based on the social embeddings of entities that they follow. In both cases, we show advantageous or competitive performance using our approach compared with task-specific baselines. We further show that existing entity embedding schemes, which are fact-based, fail to capture social aspects of knowledge. We make the learned social entity embeddings available to the research community to support further exploration of social world knowledge and its applications.

Nir Lotan, Adir Solomon, Ido Guy et al.

We demonstrate that user preferences can be represented and predicted across topical domains using large-scale social modeling. Given information about popular entities favored by a user, we project the user into a social embedding space learned from a large-scale sample of the Twitter (now X) network. By representing both users and popular entities in a joint social space, we can assess the relevance of candidate entities (e.g., music artists) using cosine similarity within this embedding space. A comprehensive evaluation using link prediction experiments shows that this method achieves effective personalization in zero-shot setting, when no user feedback is available for entities in the target domain, yielding substantial improvements over a strong popularity-based baseline. In-depth analysis further illustrates that socio-demographic factors encoded in the social embeddings are correlated with user preferences across domains. Finally, we argue and demonstrate that the proposed approach can facilitate social modeling of end users using large language models (LLMs).

Sagi Pendzel, Nir Lotan, Alon Zoizner et al.

The rise of social media has been argued to intensify uncivil and hostile online political discourse. Yet, to date, there is a lack of clarity on what incivility means in the political sphere. In this work, we utilize a multidimensional perspective of political incivility, developed in the fields of political science and communication, that differentiates between impoliteness and political intolerance. We present state-of-the-art incivility detection results using a large dataset of 13K political tweets, collected and annotated per this distinction. Applying political incivility detection at large-scale, we observe that political incivility demonstrates a highly skewed distribution over users, and examine social factors that correlate with incivility at subpopulation and user-level. Finally, we propose an approach for modeling social context information about the tweet author alongside the tweet content, showing that this leads to improved performance on the task of political incivility detection. We believe that this latter result holds promise for socially-informed text processing in general.

Nir Lotan, Einat Minkov

This paper introduces SocialVec, a general framework for eliciting social world knowledge from social networks, and applies this framework to Twitter. SocialVec learns low-dimensional embeddings of popular accounts, which represent entities of general interest, based on their co-occurrences patterns within the accounts followed by individual users, thus modeling entity similarity in socio-demographic terms. Similar to word embeddings, which facilitate tasks that involve text processing, we expect social entity embeddings to benefit tasks of social flavor. We have learned social embeddings for roughly 200,000 popular accounts from a sample of the Twitter network that includes more than 1.3 million users and the accounts that they follow, and evaluate the resulting embeddings on two different tasks. The first task involves the automatic inference of personal traits of users from their social media profiles. In another study, we exploit SocialVec embeddings for gauging the political bias of news sources in Twitter. In both cases, we prove SocialVec embeddings to be advantageous compared with existing entity embedding schemes. We will make the SocialVec entity embeddings publicly available to support further exploration of social world knowledge as reflected in Twitter.